Webmaster tools. The focus of the update is to provide marketers with the option to run their own trials of custom search engines.
The custom search engines created by Google’s Webmaster Tools can be used on business domains and their subdomains making search queries for any content on the business’s site easier to locate. Users can search over one or more sites, tweak the look and feel of the business’s site, and even earn money with it using Adsense for Search.
Creating your Custom Search Engine
You do not have to be a coding expert to create your own custom search engine. To create your own search engine with Google’s Webmaster Tools simply click on the Custom Search link under the Google Labs section. Webmaster tools will then create a default custom search engine that will search only your chosen site. Set up your configuration options or grab the code snippet, as is, to add to your new CSE site.
Users can then continue on to a full custom search engine dashboard to apply settings that are more advanced. Once your CSE is up and running, you can click the Custom Search link inside of Google Labs to manage the settings without leaving Google Webmaster tools.
Benefits to Your Business
For those business that use content marketing, the utilization of Google-powered search engines on their home page can be as important as any other efforts that go into expanding their sites reach. Users who frequent your site will be able to easily find topics or archives articles and information that is relevant to current topics, or even if they just want to find and share older stories with their own networks.
Content marketing is a highly useful instrument in the toolbox of internet marketers. Brafton News reports that up to 82% of businesses are currently using content marketing as part of their internet marketing campaigns.
- October 2011 Webmaster Report
- Google Webmaster Tools Launch Custom Search Engines
- Google Tools for Custom Search Engine Creation
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.