Vic Gundotra of Google explained that, connection is a “basic human need”. The current online choices in social media did not have enough diversity inside each individual social tool.
Bradley Horowitz, VP Products helped build Google+ explained in an interview for Twit:
Google+ allows individuals to create social networks inside a single social tool to share as you want where you want, when you want. It allows you to not only share via a news feed, but puts you face to face with people via video chat or in “Google Hangouts”.
In the real world people interrupt conversations and the technology in Google Hangouts was developed to recognize that and move the camera, its designed to develop the natural communication we see in real life.
Another innovation in Google Plus is Spark. Spark uses google news and google search to integrated with content that you interested in, it will provide a personal filter for content that is fresh and new to generate conversation. It keeps the discovery and sharing within your circles.
Another Great feature of Google Plus is the instant upload feature for Android. It allows users to automatically upload pictures as you take them on your mobile phone, then when you use G+ its loaded and ready to share if you choose.
Huddles is the mobile version of the platform that allows you to interact in small groups, I hope they add video to this, it would make the mobile video a real userfriendly social option.
Changing Social Interaction on the Web:
In Google Hangout people have to interact in a real time public space, something that others will now have to rethinking. Success will now include how they look, speak and the body language or facial features that they use. Google Hangouts has a game changing advantage for those that do know how to present and speak in public and are truly genuine. Users should be aware that this new social tool is a lot like “Larry King Live” and you better be prepared for questions that you may not want to answer.
Stay Tuned for “What does Google+ Really Mean for Google?”
This is a great video look at Google+ and really starts to get to the culture of Google+ at 44 minutes.
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.