Google+ Events vs Facebook Events vs Eventbrite

At a year old, Google + is still doing a bit of catching up to its competitors. One of the newest elements implemented to encourage this was Google+ Events which was introduced at their recent I/O conference. Google also revealed its very first optimized version of Google+ for tablets.

There isn’t like a person who has spent a few moments on Facebook without being invited to a Facebook created event, while others have avoided the social media platforms altogether by utilizing Eventbrite to plan their conferences and other events.

Google+ Events

Regardless of the type of event, Google+ Events will work for before, during, and after the time period surrounding it. Unlike many other event organizing tools and apps, Google+ will not abandoned your event when you need it the most.


Auto-Organization at its Finest

One of the major differences between Google+ events and other similar services is that event management is not over once invitations are sent out to attendees. Users can go into what is known as Party Mode allowing any attendees to upload photos that automatically add to the events landing page and are turned into a streaming feed users can view in slideshow format. Once the event is over, Google+ Events will organize the photos in chronological order.

Google+ Events also allows users to choose from Cinemegraphic content photos. These photos feature everything from glimpses of sizzling steaks on a grill to business mixers where the image is a functioning animation. According to Google Blog, users can also upload video greetings from YouTube.

Even if a user does not have a Google+ account, email invitations can still be fully viewed. Invitations provide a bit of eye-candy as they display a graphic of ‘unfolding’ as a physical invitation would require. Google+ Events are also integrated with Google Calendar so that any invitations will auto-apply themselves to each users schedule and is easily viewable my mousing over the event once the invite is accepted and embedded.

 

Facebook Events

If you have been on Facebook for more than five minutes recently, you have probably been invited to an event. If you have a wide reaching network, you may get invites daily. Facebook events have been widely used by many different industries to help advertise online, offline, or a combination of the two in events, webinars, conferences, parties and the list goes on. At one point, I was invited to a dog’s birthday party. Said dog resided on the West coast and I wasn’t quite sure who the owner was, but you get the point. Facebook Events have been and are used for a wide variety of events and hosting your own is incredibly simple in creation, with invite integration in a few clicks for anyone and everyone on your Facebook friends list. While it is likely one of the most powerful tools Facebook has on their platform, there may be a bit of an art to effectively using it that goes beyond dog birthdays and other personal family events.

Many Facebook experts such as Mari Smith suggest that remaining interactive with your Facebook Events dashboard as well as your attendees may be the key to success with this social media network event platform. A few helpful hints can help even the least event-savvy user to accurately manage a great party, conference and more through Facebook.

  • Always RSVP to event invites you receive. This will help to encourage others to do the same when you set up your own event. Always leave a quick note in the reply box about your attendance plans or with any questions you may have.
  • Leave the default settings as they are unless you have specific instructions or ideas for setting them otherwise. This will allow attendees to post photos, invite others, write on the wall and more.
  • Upload videos, links and related photos when possible.
  • Send out your own invites. Find those who are like-minded with the event theme and shoot them a quick-and-easy invite with Facebooks Event invites system.

EventBrite

With Eventbrite users can create their own custom page for their event as opposed to utilizing a social media platform. Users will be able to create a page with their own colors, images, URL’s or personal logos or even go with one of the available preset themes. This allows those who are not active on social media networks to view and participate in your event. Users can still share via social networks, making the invite system of Eventbrite just as integrated as the others. It also allows for possibilities, such as the customization options, that the other two above event creation systems do not.

Some of the elements unique to Eventbrite are:

  • Professional Ticketing System – Users can customize their ticketing system to offer discount codes or to send their attendees barcoded tickets.
  • Users can sell tickets through their own site by embedding their ticket widget directly.
  • Attendees will find registration easy and buying tickets for your event online user-friendly.
  • Eventbrite users can promote and leverage search engines and events listing sites. Users can also get their event automatically listed with Google.
  • Creating custom contacts lists makes subsequent events much quicker and easier.
  • Analytics can help track which websites or marketing campaigns are bringing the traffic to your event page. Users have the option to offer affiliate payouts to specified traffic sources.
  • Users can customize and enabled widgets on the event page.
  • Eventbrite makes managing reoccurring events as easy as a few quick clicks.
  • Wait lists are enabled if a users event sells out so they can continue to collect helpful information from potential ticket buyers.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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