1) Why you need to break down business silos to integrated traditional and new marketing
2) How to measure your efforts to real business goals.
3) Why spin really sucks
Gini is the author of Spin Sucks (http://www.spinsucks.com) and is interviewed by the show host, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com)
About Jeff Ogden
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.