Facebook Facelift From the Inside Out

THE OPERATION BEGINS
Far brighter minds than mine have started and will continue to explore and explain the facelift that facebook is once again giving itself. First it was timelines for profiles (these are for our personal not professional or business use). Many surrendered to this initial makeover kicking and screaming. Personally, I loved the change since I would rather post and look at photos and images most of the time, anyway. Now, we have been informed by facebook that as of March 30, 2012 all facebook pages (these are the business/professional ones) will have the timeline format, as well. They are in preview now and none but the hardy are taking the plunge. Most marketers a very hardy. 

the icon for the facebook conference for marketers held 2.29.12

The icon for the facebook conference for marketers with a slight facelift of some red and yellow. Original icon in blue and white © facebook.

HOW IS THE OPERATION GOING?
Murmurs of protestation have already begun. But I decided to jump right in and give it a try as I did with my personal profile. I liked that change. I had no objections to it. So I assumed the same would be true of the pages makeover. As I began to explore this latest facelift, I realized it might not be as simple as I initially thought. I got a bit concerned about all those great tabs, apps and other features I had begun to explore, conquer and love. 

The first facebook conference for Marketers 2.29.2012

The first facebook conference for Marketers 2.29.2012

A BRIEF PANIC
But then I was reminded of the conference facebook gave in NYC this past week and the webinar given by Lujure that will be repeated next week. My faith was restored. With this information and the help of my colleagues, even I would eventually get it, again.

The Lujure webinar

The Lujure.com software and webinar information. To be held on March 6, 2012

WHAT NEXT?
So I started with what came easiest to me, the covers. It reminded me of grade school when we had to write book reports. I was not much of a reader or writer then but I loved to do the cover artwork. In that same spirit, I found some images I had made over the last few years for the various websites that correlated to my facebook pages and began to install them as my covers. Then I got a comment from a friend on facebook:

A quote from Rick Milne about the facebook page covers and the rules to make them

The Rules for Facebook Page Covers

Here is what Rick Milne was referring to courtesy of  a source from Craig Yaris’ sources.
This is # 6 on the list of 7:

7 Crucial Things About Timeline For Facebook Pages
The cover photo can be up to 850 pixels by 315 pixels but may not contain any of the following:

  • Price or purchase information, such as “40 percent off” or “Download it at our website.”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
  • References to user interface elements, such as Like or Share, or any other Facebook site features.
  • Calls to action, such as “Get it now” or “Tell your friends.”

PROCEEDING WITH GREAT CARE
Oh dear, there I was again. Using old technology thinking for 4th dimension communication and expression. Well, back to the drawing board I went. In this case, it was to Photoshop on my computer. I really let my mind go and took flight of fantasy. Here was an opportunity to be as creative and expressive as I wanted. So I began.

This is my contribution to the facebook facelift from the inside out. Combining my spirit as a visual artist, my training as a graphic designer and my decades of experience in various design disciplines, I began to create unique and creative visions for my page covers.

LOOKING GOOD
I have begun to get a positive reaction to my cover art. I am proud to include a comment I made to Lujure.com and the personal response made by Nathan Latka, owner of Lujure.com. I sent him one of my designs. It is at the end of this post. I am saving the best for last.

Here is my comment and his personal reply on facebook:

Nathan Latka's comment on my facebook cover page design

Owner of Lujure.com, Nathan Latka, replied to my comment on his site.

First, I would like to share a two covers; an original designs which was rejected for reasons explained underneath it:

The original cover for Little Bytes of Art with logo, too much type, cluttered and ad like.

One needs to keep it simple. This is meant to be a brand statement not an ad or promo.

The follow up comment I made to the posting of the above design is, “This cover does not work. It is too crowded, looks too much like an ad and is promotional rather than creative. I have redone it more in the spirit of what facebook is looking for from us in making creative, inspired artwork.”

Here is the replacement. It is based on a painting my husband did of me, wearing one of my hats, holding up one of my decorative painted pots. I use the entire painting as my avatar. The cover is a sliver of the painting to make a statement:

The cover for LIttle Bytes of Art on my facebook page.

A simple statement branding 'Little Bytes of Art, Wearable & Shareable Art'

And for dessert, I would like to share my two favorite designs. One is for Alison*s Heirloom Projects facebook page:

The cover for Alison*s Heirloom Projects

The brand and cover for Alison*s Heirloom Projects

This one is for the Marketing Bytes Blog facebook page:

The brand for the Marketing Bytes Blog

Branding the Marketing Bytes Blog new facebook page

SO WHAT DO YOU THINK?
I would like to know what you think and I would love to see what you are coming up with. So please send me your comments and your links. Thank you and have fun, too. I have just one final word. The dramatic change facebook is making has a lot to do with branding. And branding is very much about simple statements mostly with the clever and creative manipulation of images and pictures. Bear in mind the saying. ‘A picture is worth a thousand words.’

AUTHOR:

Alison Gilbert is the Digital Age Storyteller. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz.

Located on Long Island, New York, MARKETING BYTES serves clients virtually everywhere. This boutique style – very personal service –  hybrid company specializes in helping local/small businesses generate sales leads by transitioning from traditional advertising to online marketing. E-mail us at info@marketingbytes.biz.

SOURCES AND RELATED INFORMATION

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Comments

  1. We have started to move the dbmei facebook page over, big thanks to Nathan Latka and Lujure who seem to be at the forfront of the changes and updates, by far the best source for not only the changes but how to generate leads with them.

    • Basil,
      I hope Lujure’s program has room for custom cover art. I really excited about doing that and would love to offer my services as part of my business.

      How about a feature about Nathan Latka and Lujure on dbme? I know that would mean a lot to him and would provide good ‘Kred’ all the way around.

      He is an amazing presenter and I know that from what both you and Craig say, their program is amazing, too. What would be a good approach to feature him and the company?

      Glad you like my post. Thanks for the comment.

  2. Great post, Alison. You are definitely the brave one, as I have yet to move anyone to the new format (for various reasons).

    However, after watching the webinar from Lujure, I will, slowly but surely, move everyone over. Just need to use their great tools to help!

    Thanks for sharing your artwork, as well.

    Craig

  3. Great post, Alison. You are definitely the brave one, as I have yet to move anyone to the new format (for various reasons).

    However, after watching the webinar from Lujure, I will, slowly but surely, move everyone over. Just need to use their great tools to help!

    Thanks for sharing your artwork, as well.

    Craig

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