EmpireAvenue: Social Networking or Social Training?

EmpireAvenue is classified as a social network service site which is quite an understatement. Launched in July of 2010, this site resembles a stock marketing simulation game. Users are allowed to buy and sell shares of other users and their websites.

Alexa’s global ranking for EmpireAvenue is #15,209. Currrently statistics show that a disproportionate amount of users are childless, lower-income men under age 45 who do most of their browsing from work. The site is most popular in the U.S. as well as in Norway where it ranks at #705 with Alexa.

One more site with Facebook sign-in integration, getting logged on to begin using EmpireAvenue takes only a matter of moments.  Once in, fill in your profile detail, link up your other social media accounts and you are ready to begin trading.

Playing the “Game”

Highly customizable, EmpireAvenue allows users to set their interest, which in essence, are the same keywords and phrases you have used on your other social media sites to attract like-minded users. Once you have those set you will likely begin to see others buy shares of you.

Each player has their own portfolio in this created virtual economy. Users can increase their virtual worth by participating in the game as well as by building networking relationships with other users, as well as by interaction on integrated social media sites.

As you move along and buy shares of others, you will also see a ticker just like the NYSE bar that floats near the top of your screen. You can easily keep up with your shares of other users and their progress. The money on this system is referred to as Eaves, and although you begin with plenty, around 7 to 9k depending on how many social medias you integrate, you can also earn them or purchase them when they run low.

What Can This Do For Your Small Business?

The quick answer is that it is truly a gamers world, even those who have not spent years of their childhood immersed in anything and everything video game, have quickly flocked to massive social media games such as those found on Facebook. Since its beginning rankings show this site has steadily climbed in user numbers and participants.

A large part of personal branding requires consumers to get familiar with your product, service and you. Interacting with prospective clients or buyers in this manner can certainly increase your web presence, as well as increasing other users trust in you and your products or services.

Once your EmpireAvenue account begins to become more profitable this too can reflect on how driven you are as a business owner to succeed. In addition to that note, once your own account begins to gain recognition, you may have broken through the social media world as a serious competitor.

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About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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