What if you could sign all of your small business contracts with just your finger? What if you never had to print a contract again. Even better, what if your child’s school could e-mail their permission slips, and you could sign them right from your iPad or iPhone?
I had the pleasure of meeting several members of the DocuSign team at a dinner in New York, and after speaking with them about the possibilities of DocuSign, and how they have grown, I was completely amazed.
DocuSign began in 2003, and has managed a steady increase in users ever since. In fact, they now have more than 22 million users that have signed more than 160 million documents in 188 countries. More than 150,000 documents are “docusigned” each day, and over 90% of the Fortune 500 have used this service to complete their documents in under 2 hours. But, what’s even more amazing is the fact that they have reached 22 million users without any real advertising and marketing campaigns. And, according to Dustin Grosse, Senior Vice President, Chief Marketing Officer, they have their sights set on 50 million users by the end of 2013.
That’s right. This is a true viral story. DocuSign has grown without any traditional advertising and marketing. Currently, they have over 6,500 followers on Twitter and 10,000 fans on Facebook. They even have their own YouTube channel, with over 250 subscribers and 500,000 video views. And, let’s not forget their iOS app, DocuSign Ink, which brings the ability to docusign five documents for free.
How have they become the number one service for eSignatures? According to Grosse, it was simply having an easy to use service that made people wonder how they got along without it. And then, have those people become their brand evangelists. It is truly remarkable they way they have built such a loyal following through nothing more than a great product and terrific social media.
I highly recommend you check out DocuSign, and join the “next big thing” in eSignatures. After all, the “next big thing” has been around for some time, and you don’t want to miss the boat. Do you?
Have you used DocuSign? What unique ways could you envision using the service?
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .