It is difficult to pin point the exact date or event that signaled the death of graphic design. It took place sometime around the turn of this century.


What was the cause? In two words, it was social media. There was little need for visual input in this new technology. Facebook, twitter and LinkedIn, the three most popular, relied on verbal communication.

In fact, a short hand of sorts evolved with twitter since the maximum was

140 characters. Texting was the biggest culprit. It qualifies as a foreign language to anyone over 50.

It seemed like things were pretty well covered by the newly developing 21st Century social media. But then, was it? Something started to happen.


A new app came on the scene. Its name was Pinterest and it was all visual. It took the social media scene by storm. No one could figure out why or how but it skyrocketed to extraordinary popularity surpassing many of the ‘veteran’ social media apps.

In addition, Google bought YouTube, Facebook bought Instagram and Yahoo absorbed Flickr. Although these were image and video venues, their acquisitions certainly signaled a return or a move forward to reconciliation.

Social Media Marketing Graphic Design came about as the fusion of the best of both twentieth century design and twenty first century technology. The fusion creates a synergy that provides the best possible opportunity for businesses to promote themselves.


As a result, many Facebook and Google + pages are now outstanding. They provide invaluable information both visually and verbally. They use each tool to maximize their impact and reach. Here is one of my favorite pages. I think you will see how well visual and verbal elements work together in a way that neither could do alone.


Stop Using Social Media Now….Without a Plan (Part 2)

I wrote “Stop Using Social Media Now…Without a Plan”  blog in February of 2012.   Since then it became very clear to me that many businesspeople do not have a marketing plan for themselves or their businesses.  They “wing it” in terms of social media marketing and they continue to market without a method to track effectiveness or cost (time and money).

In today’s competitive marketplace people need to use their time, energy and resources effectively.  The business and marketing paradigm has changed.  Without a plan you are at a competitive disadvantage right from the start.

It is not only the time to rethink your marketing efforts but the time to make sure you have a viable program in place. If you do have a marketing plan, it’s time to revisit it.  What’s been working? What has not been working? Social media marketing and the overall digital media marketing activities need to be examined and new strategies implemented.

If you have never had a marketing plan, it would be wise to create one.  In addition to Digital Ethos there are many free resources online that talk about marketing plans for businesses.  Check out the National Federation of Independent Business and the United States Small Business Administration for ideas and information.

Your time is precious. Don’t waste it. Whether your business has one employee, 50 employees or 500, you need a marketing plan to establish goals for business growth.  The plan should outline the strategies you want to implement and the vehicles you need to use to reach your target audiences.  Include social media, but don’t focus 100 percent on it.  A plan that includes traditional marketing methods that has a mix of direct mail, SEO, networking, website, public speaking, advertising, networking and/or trade shows along with select social media vehicles will be most effective.

A marketing plan should be based on specific short- term and long-  term goals for your business.  For example, a short- term goal to improve branding might be to update your logo or create a tagline for your website and other social media vehicles as well as print materials.  This refreshed look will attract the attention of prospects as well as current customers.

When analyzing your marketing efforts, determine if social media efforts are delivering an ROI.  If not, look to other digital media possibilities, such as email blasts, direct mail with QR codes or personalized URLs.  Know the mind-set of your target audiences and your clients when exploring these options and consider how they will react to your marketing methods.  Do you want to use a soft marketing or passive approach? Do you want to use a direct approach, one in which you seek a response to an offer of some type.  Regardless, you must have a plan in place to make the effort worthwhile.

Let’s look at three traditional forms of marketing, each still viable in today’s marketplace, that if combined with social media tools, can improve the effectiveness of your marketing effort.

1. Trade Shows

Trade shows offer an excellent forum for meeting face to face with contacts and prospects.  Within your marketing plan include a trade show program with these three basic sections recommended by Trade Show Advisor

  1. Pre-Show Marketing,
  2. During Show Marketing,
  3. Post-Show Marketing and follow up.

You’ve must aggressively market to prospects before they arrive, fully engage them during the show, and promptly follow-up with them after the show to generate additional sales.

It is important to note: 80% of exhibitors do not follow up on sales leads they collect at trade shows. Many do not have a self-working system in place to consistently and automatically follow up with prospects and stay in touch with customers on a regular basis.

2. Direct Mail.  Everyone and every business still have mail boxes and people do look at their mail.  There are many new ways to generate sales leads today, but direct mail remains one of the most powerful lead-generation tools.

Even successful online businesses are discovering that direct mail is essential for growth, since newer marketing tactics, such as SEO, social media, and email marketing, often have limitations because of the rapidly changing rules and technical issues involved.

Direct mail allows you to reach individuals, firms and the target audiences you identify.  If you place one of the ugly black QR Code boxes (quick response) on your marketing materials you may be able to get more mileage out of this tried and true effort.  Use QR Codes to drive people to videos, social media sites and websites – they can even dial your phone number.  Consider using QRs to make your print documents come alive and connect with mobile device users.  While QR codes have not been super popular, they are catching on with more and more smartphone users. Data shows that almost 50 percent of all American adults own a smartphone.  Study show that over 100 million Smartphone users are projected by 2013. This will no doubt increase the use of QR codes significantly

3. Networking – Face to face relationship building still works.  People prefer to do business with people they know, like and trust and they get to know you through networking.

According to the website business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions – either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.

Whether a CEO of a large company or a sole practitioner accountant, you are already networking to some degree. Networking events are meant to facilitate business and professional relationships.  In order to get the most out of these events it is best to have a networking plan within a marketing plan. You do need to devise how you are going to meet and interact with new business contacts and grow these relationships.

LinkedIn is an excellent digital means for business-minded people to network effectively and to foster relationships.  Small businesses or individuals can use LinkedIn to tell their story, gain exposure, and create or enhance their business or personal brand, and be connected with hundreds, if not thousands, of individuals.  Card Munch, a business card scanner app on smart phones produced by LinkedIn, is another way to immediately capture contact information and connect with people and begin business relationships.  

To develop an effective marketing plan the elements which are appropriate for you to include will largely depend on your particular industry and circumstances.  However, you must be eager to explore ideas and be willing to implement new approaches to create a marketing plan that will not end up wasting your time and energy but instead will generate the ROI that you expect.  Don’t procrastinate; begin to develop your business marketing plan today. Remember, many of your competitors have marketing plans and they are using them to go after your clients and business prospects.


How Can Pinterest Help your Retail Store

When brands like JCPenny, The Gap, Honda, McDonalds, and Banana Republic make it to Pinterest, you know that Pinterest means business. And it does, although Pinterest was not intended to be a business venture, but like other social networking sites, it has found a niche. It is rapidly growing and provides a visual delight to its visitors, and now features a platform for businesses and retail stores to display their products.

Pinterest for Retail

Well it’s no secret, Pinterest is pretty. It is a visual delight and provides that ultimate virtual experience of window shopping. Your retail store too can become a part of the ever growing retail community.

According to the 2012 Social and Mobile Commerce Study released by, Pinterest users follow an average of 9.3 retail companies whereas Facebook users only follow 6.9. This is reason enough why more and more retail brands are making sure that they keep up with the new trends in e-commerce. And you can do the same, here’s how:

1. Product Marketing

You can put pictures of your products which link back to your websites. Pinterest has a high click through rate, so pinning those pictures will lead to visitors, who may find your product appealing enough to visit your website to make a purchase. Even if a visitor does not intend to buy the product but finds it visually appealing, chances are he or she would re pin it, which will market your product free of cost.

2. Know what’s Trending

By following your followers or even your competition you will know what’s trending. Especially in case your product is related to fashion e.g. clothing or accessories, see what’s making the news and pin pictures which relate to it. For instance if a certain celebrity is trending or a certain color or silhouette then pin or re pin pictures of your products that reflect those trends. By following your followers you will also be able to get a better idea about their tastes and preferences. It will provide that much needed feedback and insight into your customers or potential customers tastes.

3. Picture Perfect Sales

Any sale via the web requires serious selling techniques, with Pinterest it’s the visual tactic. And it has been known to work. So even if you do not sell products but services, then pin pictures that relate to it. For instance if you are an event management company then pinning  pictures of your completed projects or pictures that display themes or ideas will attract potential customers.

4. Links

Don’t forget to link your website with Pinterest with a “Find us on Pinterest” link on your website. Also link your website with other social networking sites, especially Facebook and Twitter, this will let your pins then appear on the newsfeed of those sites. This will mean more traffic and will attract customers from other social networking sites too.

Pinterest is only 2 years old and it already has millions of users and a profitable retail presence. So it’s about time that you jump on the bandwagon and make the most of it.

Pantelis Vladimirou is the Co-Foudner of Webarts, which is using Pinterest and other Social Media as part of its Cyprus Digital Marketing strategy for its clients.

10 Ways to Use Foursquare for Business

Foursquare is a location-based smartphone application which offers check-in service to customers, marketers and businesses alike. You can use this mobile application to check-in to venues and share with your friends where you are, and obtain info about those places.  Based on your updates, the application might assign you merit badges. It’s an interesting social concept for consumers and at the same time, a strong business tool that can be potentially used for creating brand awareness and profits. Hence if you want to leverage your business, this platform platform is worth looking at for several reasons. To do this, you’ll have to understand how it works. There are 10 ways to use Foursquare for business. To help you get an idea about promoting your own business through this platform, there are a few tips discussed below.

How to use foursquare for business

To begin with, check your business on Foursquare. If your business is not there, add it and then, claim it on the listing. Connect your Twitter account with the listing. This process is quite simple. Once this is done, you can proceed further to use Foursquare for business promotion. In this endeavor, following things can be done:

  1. Create interesting deals to draw in customers. Deals can easily be created if you have claimed your business on this platform. You can give special discounts to those users who checks in to your business, for instance – announce to give 10% off on one’s next merchandise shopping. However, just ensure that your deals are special and creative so that new customers get attracted and keep coming back to you.
  2. Design reward-based programs on Foursquare for loyal customers to retain them. If deals help you draw new customers, rewarding those who are regular visitors to your business is useful in winning their loyalty. It can create a bond between your customers and the business and entice them to come back to you. Your reward-based programs should be smart and intelligently devised, for instance – a program asking one to check in 5 times in 15 days and win a surprise gift.
  3. Use Foursquare to collect demographic details of your customers. Through this platform, you can know the average check-in rate of a customer, his/ her age and gender, check-in timings and where he or she is sharing the check-in details – on Facebook or Twitter.
  4. Another interesting way to use Foursquare for business promotion is to get feedback from your customers about your business. Customers can leave their comments or tips about a particular venue they visit. You can use their feedback to bring improvisation in your business.
  5. Foursquare is a powerful medium to advertize your business for free. When you claim your business and optimize the listing by adding authentic contact details and website, you increase the chances of promoting your business across various social networking sites which are used by millions.
  6. If your business doesn’t have a physical presence, you can use Foursquare to set up a page instead of claiming a venue. Foursquare page is not much different from a Twitter page. Those who follow your business on Foursquare can obtain information about you from there.
  7. You can enter a partnership with other brands which are physically present to derive optimum benefit. For instance if you are a book publisher, join hands with a local bookstore to increase the reach of your business.
  8. Design Foursquare event at your venue to boost massive check-ins and brand consciousness.
  9. You can encourage your staff to join Foursquare and check-in at your venue there whenever they report to work. This will also help spread awareness about your business among their friends and followers.
  10. You can also share useful tips on Foursquare to engage with your customers and thereby, attract their attention to your business.

These are few ways to use Foursquare for business. You can use these and other innovative techniques as well to make success out of your business.

Edoardo Piccolotto, is an Internet Marketing and Strategic Consultant that provides specific strategy advices to business that want to use internet to generate new business opportunities. Follow him on twitter @epiccolotto.

Nine Steps to Becoming a Twitter Chat Pro

Beware. They’re all around you, lurking in the shadows of The Twitteverse. No, I’m not talking about vampires that communicate in 140. The subject here is Twitter chats. And, believe me, they can suck your blood. Once you join in one and learn something new, or feel hashtag camaraderie warming up your typing fingers, you might find yourself devoting hours to these online discussion groups. Some people participate in several at once, revelling in the fact of Twitter jail (yes, when you tweet over 100 times an hour, Twitter will knock you out for a while), displaying all their “alternate” handles, such as “@TwitterjailAngie” or “@TwitterchatPete.” But no need to get out your garlic and silver stakes. Twitter Chats can be entertaining and useful when you know how to work them.

1. Find a chat that’s right for you. Perhaps the best way of joining a chat is to follow your Twitter pals. Around 8 or 9 p.m. ET any night of the week (including Fridays, but not so much on Saturdays) you might notice several of the people you follow ending tweets with #cmchat or #craftychat. Click on the hashtag and see what people are saying. Ah, #cmchat is about country music, led by Jessica Northey (@JessicaNorthey) from Tuscon, AZ and Nashville, TN. #craftychat is, well, about crafts and led by Maria Nerius (@favecrafts). One of the most popular chats, #blogchat, is run by Mack Collier (@mackcollier), who claims to tweet with a southern accent. Some chats, like Carolyn Burns Bass’s popular #litchat, attract people during the day, several times a week. (MWF, 4 p.m. ET: Well, lots of writers work at home and are on the computer anyway.) Others go on all during the day: #USGuys (and 3 p.m. ET on Mondays) and #smgirlfriends (and 12 noon – 1 p.m. ET, M-F). There’s also a widely circulated Google Doc (Twitter Chat Schedule, originated by Robert Swanwick (@twchat) that now lists nearly 750 chats and grows daily.

2. Use a tool to help you follow and participate. Marking a column with a hashtag you want to follow is easy enough with Tweetdeck or Hootsuite, but several third-party Twitters tools have been developed specifically for chats. Many people use The site asks you to sign in with your Twitter handle. Then you enter the hashtag you want to follow. You can adjust the refresh speed so that the tweets move at a rate you can read. You can also retweet, favorite and reply — if you can keep up. TweetGrid enables users to follow the hashtag, the host and the guest. Some chat hosts use Twebevent (; topics and/or questions appear on the side of the chat stream. (The twebevent website is another place to check for chats.) Meanwhile, if you would like to follow a chat using what looks like a PInterest board — and displays links in the tiles — sign onto and you’ll be amazed by this:

Check out this great list of Twitter Chat tools put together by Kevin Mullet (@kmullett), using, a new curation tool.

3. Learn the format. While some chats are pretty much free-for-alls, or “open-mikes,” most moderators ask questions numbered Q1, Q2, etc., and the participants then answer the questions putting A1, A2 before their tweets. Here’s an example of a #pinchat — a chat about Pinterest run by Kelly Westhoven Lieberman, Wednesdays at 9 p.m. ET. Notice as host she asks a question. Then her guest, Chobani yogurt, a brand with a magnificent Pinterest boards, answers.

4. Always introduce yourself the first time you speak, and if you’re new to a chat, listen in for a while before you start tweeting. Generally, as soon as you tweet, “First time here,” lots of participants, and the host too, will tweet you back, “Welcome.” And they mean it. With Twitter chats, the more the merrier. If you’re a newbie, watch the tweets. Notice who speaks with the most authority and who gets retweeted the most. When you do join in, begin by manually retweeting (Tweetchat and Twebevent automatically cut and paste a tweet when you click on the retweet button rather than throwing out an auto-retweet of the kind you find in something smart that has been said and placing a comment before it. Soon people will be talking to and retweeting you. (Hootsuite enables you to “quote” tweet, again making it easy to add a comment before your retweet.)

5. Begin by retweeting good ideas or interesting comments. The same rule holds true in a Twitter Chat that applies to Twitter as a whole: A RT is valuable currency. It gets you noticed; it gives you a chit in the back and forth of social media. You could RT something the host or guest has said: Retweets are the currency of Twitter, and Twitter Chats too.

6. Watch all the sidechat. You might find something exciting. Most sidechat during Twitter Chats reflects people online catching up with one another. Or sometimes people talk a bit of nonsense.This happened awhile back when Chobani yogurts was explaining their pinning strategy: Yes, guilty as charged. I was off-topic and not really minding my Twitter chat manners. Still, you can find great stuff in a side chat, such as a discussion about white hat vs black hat SEO during a conversation about a new tool — great for people who thought they’d just be learning about a tool, but end up getting an SEO lesson as well. Or look at the tweets below: not too long ago a new chat, #NostalgiaChat, arose from a few side comments during #toolschat. #Nostalgia Chat, hosted bye @BekiWeki (Becki Winchel) and @JoeBugBuster (Steve Case) gaining in popularity, is trying out the Sunday night 10 p.m. ET slot.

7. Thank your host. This isn’t just a matter of social media manners. Chat hosts are normal people who read their @ mentions. I thanked a host, and next thing I knew I was a guest on #MediaChat talking about finding your Twitter style. Here’s someone thanking @MackCollier, who hosts #BlogChat, one of the most active weekly chats.

8. Follow people you find interesting on the chat. As you get comfortable with a chat and tweet more, you’ll find that many people start to follow you. Some will drop off within the next 24 hours if you don’t follow back — Twitter-bot behavior that real people looking for new followers mimic. Check your new followers, however, against the transcript of the chat. Many hosts will tweet out the URL for the transcript, or you will often find a FB group related to the chat where the link to the transcript is posted. (Hashtracking is a favorite tool for transcripts, though new ones are popping up, and many chat hosts, and hosts and participants are using to capture the conversations.) If you notice someone who has consistently tweeted interesting comments during the chat or has made you laugh or otherwise engaged you, follow him or her. Use the same strategy you would to get anyone to follow you: retweet, engage, repeat. Even when fellow chatters don’t follow you back, you may find them worthwhile follows since the information they provide during the week may be as good as their chat tweets.

9. Power to the Women! Quickly eyeball any Twitter chat, and you’ll see that the male/female participation has a lot to do with the topic. #Pinchat has a lot of steady male participants, but most of the people there are women, reflecting its female demographic. Similarly, the #Toolschat group seems to skew male — but there are plenty of women there talking about online tools every week, and the most frequent host, Kelly Kim (@Twylah) is a woman. A recent column on CNN points out that women in business are flocking to Twitter chats for real time advice. If you have any doubts that women are playing a significant role in social media, spend a bit of time in a chat. But woman or man, once you start participating in Twitter chats, your tweet volume will increase, but so will your followers (and probably your Klout, Kred and Peer Index scores). Regular participation in a Twitter chat will make you part of a “hashtag community” — tweeters who come together around a subject marked by a #. You may not be conversing with these people face-to-face, but you will be meeting new people and making new friends.

Linda Bernstein has written hundreds of articles for dozens of magazines and newspapers, writes the blog GenerationBsquared and teaches social media at the Columbia University School of Journalism. Follow her on twitter @wordwhacker


Playing the Facebook Edge Rank Game

Did you know that less than 1% of your Facebook fans will ever return to you wall? That means that if you have 1000 fans then on average only 10 of them will ever see your wall. In the All Facebook article, The 7 Biggest Fan Page Marketing Mistakes, Ben Carter reported this staggering statistic and that one of the biggest fan page mistakes is thinking that people return to your wall.

What does that mean for your fan page? It means that your fans are mostly engaging with you through the content that you post—the posts they see in their news feed, right next to their friends and family. The posts with the highest edge rank will be on the top of the feed, and stay there longer.

What is edge rank and why is it important? If people are mostly engaging with you through your content, it’s important to know a little something about Facebook’s edge rank. There is a lot about Facebook’s edge rank that is known, but to a lot of people it remains a mystery.

I recently shared a post by Mari Smith that reminded me of the importance of understanding edge rank. In that post she shared an incredibly useful infographic by Copypressed, along with a great point:

A well-designed and implemented Facebook marketing strategy based around content can yield tremendous ROI.”

You can see the full infographic and article here.

Edge rank determines whether your content is seen in a fan’s home feed and is comprised of three variables: affinity, weight and recency.

Affinity measures how often someone interacts with your page. The more history someone has with your page (past comments, likes or shares) the more your content will show up on their home feed. The dilemma for fan pages is that affinity is mostly a one-way street. Pages cannot post or comment on a fan’s wall, so in the case of fan pages affinity mostly comes from the fan (with the exception that is described below).

Weight measures the importance of a post—how much engagement it receives. Naturally some posts will get more of a reaction than others. Photos typically get the most engagement, next to videos and links, and regular status updates (just text) fall to the bottom of the weight scale.

Recency simply measures how long ago the post was made. Posts will typically fall off a feed after 1-3 days, depending upon how popular it is. The more popular a post is (weight), the longer it may stay in the feed. A post has a better chance of having a higher recency score the more recent the post was made.

How should edge rank inform your content? Even if you don’t know the mechanics of edge rank inside and out, you should always have quality content top of mind. With every post you have a unique opportunity to gain more fans, increase visibility, and convert fans into customers.

Pictures, pictures, pictures. You’ve heard it before but I cannot stress it enough. Now that everyone’s caught on to pictures on Facebook, it’s not enough to post just any picture. The picture should be compelling and relevant, but you also need to be strategic in how you post a photo. A carefully designed picture can turn a simple marketing message into something much more interesting that will yield a higher engagement rate, thus more weight.

Notice in the example below Hubspot has included a link into their website in the description of the photograph. This is a trick that is often overlooked. Normally one would think if they want to link into their website they make a link update. But link updates get lost in the home feed next to all the pictures people are posting.

Lighten up a little. If all you are posting are carefully crafted marketing messages, discounts and deals, and promotions, then your fans are going to get bored fast. People have affinity for a business page because they show their human side—they have a good personality and have unexpected characteristics. Post about your company culture or employees having fun, post photos of your dog, post a silly video just to make your fans laugh. People are drawn to people, not marketing messages.

Another way to boost your affinity score is to always “tag” fans when responding to their comments. Many fan page owners don’t know this little known feature on Facebook. If a fan makes a comment on your post, you can “@” tag their name while responding. This not only sends them a notification that you’ve tagged them, but it’s a great way to personalize the fan experience on your page.

Consistency is key. The best way to stay top of mind is to post consistently on Facebook. Your fans will forget about you quick if you don’t post on a regular basis. Posting regularly also prevents your content from expiring and increases your recency score. If you can’t commit to going on Facebook every day, then don’t be afraid to schedule posts on Facebook—with moderation. If you are going to schedule on Facebook, you may want to use the schedule option in Facebook, not from a 3rd party service. The Facebook schedule feature is that little clock icon in the bottom left of the update box. I know Hootsuite is the go-to social media management tool, but the main advantage to using the Facebook schedule feature is that any tags you use will be preserved.

Playing the Facebook edge rank game can seem a little overwhelming, but one of the keys to Facebook edge rank success is strategic posting and killer content. Sometimes even textbook edge rank needs a little boost. In my next post I’ll talk about how you can get that added boost using promoted posts.

Below you can follow all the people mentioned in this post:
Follow @BrianCarter

Follow @CopyPress

Follow @MariSmith

Follow @HubSpot


Why LinkedIn? [Internship]

                In today’s economy, students and young professionals share a common fear. Their fear is whether or not they will find a job. With the presidential debate currently going on, the candidates for president are constantly promising to make new jobs. This does nothing but make the current students worry that there are no jobs now and may not be any in the future. Fortunately, there are online tools that can help graduates and undergraduates worry a bit less. LinkedIn is the world’s largest professional networking site. It is said to be the best investment you will ever make in your career. It is used by individuals and businesses for networking, job searching, hiring, and much more.

                Recently, I have started an internship with the company Digital Ethos. They have asked me if I was signed up with the website LinkedIn and were shocked when I said I was not. Immediately I signed up after receiving their reaction. I could see how important LinkedIn was right away. LinkedIn is a great way to establish your identity on the web. With 175 million members worldwide, LinkedIn is clearly a striving network that helps individuals and small businesses to large corporations.  With LinkedIn, you can exchange ideas, knowledge, and opportunities with a broad network of professionals. Your LinkedIn account is the first impression someone gets when they google you, this can be a huge benefit if your LinkedIn account is up to date and well put together. Your LinkedIn page can either make you or break you.

                Signing up for LinkedIn is easy. You simply put in your full name and your email address. From then on, LinkedIn gives you step by step instructions on how to get your account up and running. This includes indicating where you are currently employed and what type of job. Another cool feature of LinkedIn lets you indicate what field you are in. It also asks you where you have been employed in the past and for how long. This can give your future employer a general knowledge of where you worked and what your skill-sets could be. Your education also holds a section on your LinkedIn profile, which can include when you were in high school and in college. If you haven’t graduated from one or the other, it lets you select your anticipated graduation year. LinkedIn has a section called “Summary” which lets other users quickly learn about your background and interests. There is a different area for your skills and expertise which helps potential employers find you when they are searching for a specific knowledge-base. Recommendations on your page can carry a lot of weight.  It lets your colleagues, clients, or suppliers speak on your record. Recommendations are just like reference part of your resume. You’re “snapshot” is like your web based business card. It includes your name, location, education, recommendations, education, past positions, and links to your website. Use this space efficiently and you’ll be sure to catch someone’s eye.

                These days, it is so crucial for not only graduates, but undergraduates, to get their foot in the door of the career world right away. It is very important for young professionals to use LinkedIn for many reasons. Young professionals don’t have a lot of experience, so LinkedIn helps them by providing an answers section. This allows a wide variety of professionals to answer any question you might have about your field or any type of field you may be interested in. Asking and answering questions also helps you build your online visibility. This is essential to making your way to the top. This generation of young adults is said to be the “Digital Native” generation since most, if not all, of their life was spent in front of a screen. LinkedIn lets them continue this sort of lifestyle and it makes it a lot more comfortable to be more productive on the network. Young professionals have little to no experience in the work force. LinkedIn gives them a realistic outlook on their field of interest. You should never let one job define your field. With over 175 million members worldwide, it is easy to network and see all kinds of different sides of your field. You can also check out your fields leading players. You can see how they got to where they are by seeing where they went to school, what they studied, what skills they developed, what groups they belong too, and to whom with they are connected. This will help you obtain a better grasp on your anticipated field you want to join.

                The people who are part of your network are called your connections. A connection can indicate that you know the person well or that they are a trusted business contact. In order to become a connection, you need to be invited and accepted. LinkedIn doesn’t support people in adding somebody that they don’t know. When you want to send someone a connections request, LinkedIn asks how you know this person. The options include colleague, classmate, friend, business partner, and I don’t know said person. If you chose “I don’t know said person”, LinkedIn will not allow you to add them. If you chose any of the other, it will ask for the persons email address.

                LinkedIn narrows down your connections into three different categories. They are first degree, second degree, and third degree connections. First degree connections are the people that you have directly connected with because you or the person sent an invitation that has been accepted. Second degree connections are the people who are connected with your first degree connections. You can contact them through something called an introduction. You may ask your first degree connection to introduce you to your second degree connection. Since you probably don’t know your second degree connection, an introduction from your first degree connection would be the only way to connect with them. Finally, your third degree connections are the people who are connected to your second degree connections. If you want to become their first connection, you have to ask for an introduction. An introduction usually sounds like, “Dear Mr. Smith, Let me introduce you to Mr. John from Company X.” LinkedIn shows you which connection a person is by placing an icon which says either “1st”, “2nd”, or “3rd” connection.

                LinkedIn offers a feature called “groups”. Being a member of a group lets you engage in one on one networking between group members. An advantage is that you can send lnmail for no fee. As a member of a group, you can discover the most popular discussions in your professional group. LinkedIn groups also allow you to follow the most influential people in your groups by looking at the Top Influencers board to see all their group activity.

                Looking for a job on LinkedIn is said to be a whole lot easier than going door to door hoping they are hiring. If you know what company you are interested in joining, simply search for them on LinkedIn’s search bar. The company will have their employers listed and you can network with them and see what they did to be able to work with the company. Eventually, you will be able to establish them as a connection. On the other hand, if you have no idea what company you want to work for, you can search a keyword, job title, or location. Even though the search is much broader, you will still get a general knowledge of what you are looking into.

                It is clear to see that there is a lot more to LinkedIn than just looking for a job in a newspaper. Connecting with people and getting your name out there can also contribute to your success on LinkedIn. If you use your LinkedIn profile correctly, it will become a huge benefit for you in the job marketing world.



The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

Top 5 Social Media Moments Of The 2012 Olympics

The 2012 London Olympics will not only be remembered for its spectacular venues and amazing athletic performances, but also for the effect of social media on all aspects of the games. Twitter, Facebook, and other online social media were predicted to explode with content during the Olympics, but no one could have foreseen the direct impact these sources would have.

The following are five of the most significant moments that were directly attributed to the presence of social media during the 2012 Olympic Games:

1.  Greek Olympian Barred from Olympics for Racist Tweet

Greece’s top female triple-jumper, Voula Papachristou, was barred from the Olympics by the Greek Olympic Committee because of what they called: a “tasteless” tweet. Her tweet was posted on July 23, 2012 (right before the start of the games) and said: “With so many Africans in Greece… At least the West Nile mosquitoes will eat home made food!!!”

The outcry from Greek social media was immediate and angry. Most of the responders wanted her kicked off the team, including the coalition government partner, Democratic Left. The Greek Olympic Committee responded by expelling Papachristou from the team.

Papachristou did send an apology tweet two days later, but it was too little too late in the eyes of the country – the damage had already been done.

2.  Opening Ceremony Outrage

The London opening ceremonies had a lot to live up to after a spectacular show put on in Beijing. There was so much riding on this that leaders in London felt compelled to give their opinions to the world. The day after the opening, an English political party minister, Aiden Burley, tweeted that the ceremony was “leftie multicultural crap.” Prime Minister David Cameron was asked to comment and he said that it was an “idiotic” thing to say.

A lot of the criticism of the Opening Ceremony was directed at the American broadcast. The hashtag “#NBCfail” became extremely popular after the airing. British journalist Guy Adams was so disappointed in the broadcast of the ceremony that he tweeted out the email address of NBC Olympics president, Gary Zenkel, and encouraged people to email him their complaints.

3.  Twitter Comments Lead to Arrest

The British athletes had more than just the usual Olympic pressure on them. They were performing in front of the home crowd with the reputation of the nation on their shoulders. British diver Tom Daley is one of the best in the world, but during the men’s synchronized 10m platform event he did not have his best day, and the team from Great Britain finished fourth.

As if this wasn’t bad enough, Tom Daley then received a Twitter message saying that he had let down his father. Tom’s father Rob died in May 2011 from brain cancer. The 17-year-old boy who sent this tweet was then arrested on suspicion of malicious communications (think about how full the prisons would be if this law was enforced regularly for Twitter comments).

4.  The Fab Five

Some of the biggest moments on social media were supplied by the American female gymnasts, known as the “Fab Five.” Jordan Wieber was expected to compete for individual gold, but had a disappointing first day. She was able to get past the let down and help them win team gold. After her gold medal in the individual all-around, the whole world was tweeting about Gabby Douglas. Unfortunately, it was not all positive as enough people were tweeting negative comments about her hair that it made national news.

McKayla Maroney was expected to win gold in the vault, but after she fell on her second attempt she had to settle for silver. This did not sit well with the young gymnast and she made disgusted faces during the medal ceremony. A few people got the idea to photoshop the image of Maroney on the medal stand into pictures of famous moments with the caption: “McKayla is not impressed.” If she is a good sport about it, she might be able to combine the popularity of the meme with merchandise and turn a bad situation into a profitable one with the right type of small business shopping cart software.

Surprise star of the team, Aly Raisman, accidentally sent what was supposed to be a private tweet out to all of her followers saying that she was going to a club with the male gymnasts. She quickly deleted it and put out a new tweet about going to bed early, but it was too late.

5.  Lochte’s Mom

The American swim team made a lot of news during the Olympics. Michael Phelps became the most decorated Olympian of all time, the women showed dominance and a youth movement that should carry over into the next few Olympic Games, and Ryan Lochte came away with five medals. But the story that really took hold in the world of social media was an interview Ryan Lochte’s mom gave where she told the world that her son doesn’t have long relationships, he has “one night stands.” Lochte quickly stated that he was sure his mom meant that he just goes on a lot of first dates, but the Twitter world was already buzzing.

Obviously, social media is still a relatively new phenomenon to the Olympics, but it is definitely here to stay. So if future Olympians take any lesson away from the 2012 London Olympics it should be to remember to re-read all of their tweets and if there is any question they could be taken the wrong way, just hit “delete” and nobody will ever know.

Daniel Brown covers celebrity news and sports from his hometown of Los Angeles, CA.

Brand Your Twitter Account with Your Avatar, a Background and YOU!

One of the smartest actions a small business or personal promoter can do once hooked up to Twitter is recognize the marketing potential of this valuable social network. The background of a users’ Twitter page is literally a blank canvas laid out for you to brand your business. Overlooking the potential of this valuable element of Twitter would be a distinct disadvantage.

Tips for Branding Your Business on Twitter

58% of Twitter fans prefer that you use your own face for your avatar. Just your face, no eyeball close ups, not pictures of your pets, children, or your most recent shot from your summer cruise. Just your face from the shoulders up. However, one exception is that if you already have a very recognizable logo and your Twitter profile is managed by a team instead of an individual. Your avatar will


need to be big. Go for a JPG over the other options. This way when users click on your logo, they will get a bigger picture. Leave animations out. No one will thing your spinning vortex, 3 second movie clip, cutesy gif.

Stick with your branding option across all the platforms. Don’t change it every week, or even every month. Your profile image is definitely a part of your branding strategy. Also, make sure you use this same image across Facebook, LinkedIn, your blog, Google and more.

Establish Your Voice

You will be using your personal voice. But what kind of voice do you want? Do you want to be informational? Conversational? Professional?  Whatever tone of voice you decide to use while writing, make it relatable. Using initials for multiple-tweeters is an important way to build trust and transparency so that you are being honest with those you are engaging. Establishing your voice on Twitter is an important part of your brand that it can make or break your social media strategy. Remember that you are, in fact, speaking to the world.

Develop Your Design Ideas

Your design should be YOU! Don’t go with default themes, lacking avatars, or no real colors to help make your page stand out. Give yourself a new background that features your logo and tagline. The ultimate goal to branding your Twitter account is so when a follower come to your Twitter account, they can instantly recognize the logo and the colors without even having to read your bio. You want people to know exactly who you are.

However, the Twitter background changes from user to user based on how they are access the account, in mobile it will not do you an good, but on PC and tablets in browsers you’ll get all the flare you want but it will appear different based on the screen resolution. Some people use the space to put contact info, I suggest you take an image or brand visual you associate with and tile it, that way no matter what browser resolution you know they’ll see your creativity.

Remain Consistent

Keep with your previously established design and voice to help supply consistency to your business brand. This alone will help you make a name for yourself. Consistently updating your Twitter account is important as well – if you lose momentum and stop


updating, people will forget about you.

Final Thoughts

It doesn’t matter if its business or personal, you are more then you job title or what you do! Use your twitter bio to expand the connection points and answer the question “Who Are You?”. It’s not just a title, its personal and people connect with people fast and more regularly then brands. Share your business, personal and value.

i.e. @BasilPuglisi Publisher, Entrepreneur, Father, Husband, Speaker, Social Pro, Spartan, & Great Dane. Relationship and revenue-focused approach to interactive marketing.


Real-Time Monitoring for Facebook Analytics

With new updates kicking off on Facebook left and right hopefully you haven’t missed the opportunity they have presented to take advantage of real-time monitoring of your webpage statistics and demographics. One of their newest tools is in fact, the Real-Time Monitor for Facebook analytics. Whereas before the updates seemed to arrive on an irregular basis, they have built new post level analytics that give user’s the answers they are looking for, updated, around every 5 minutes.

This has phenomenal impact for those who wanted to more closely monitor how specific posts fared, or even gauge how fans reacted to content, contest, questions and more social communication options in real-time and ask they occur. Although the new tool is currently in beta and free for Pro users, it is worth keeping an eye on for when it makes its to public release.  Currently, the beta tool requires users to remain within that tool in order for them to collect the metrics and share the data in real-time, but they have plans to expand further on this functionality, hopefully with more flexibility, in the future.

What Can You Monitor with the Real-Time Tool?

You will be able to filter by a variety of metrics including, but not limited to:

  • Unique Impressions
  • Paid Impressions
  • Total Impressions
  • Organic Impressions
  • Viral Impressions
  • Total Engagement
  • Shares, Likes, Comments, Clicks and Virality

Users will be able to monitor all of the active posts on the pages they administrate. The filter options are flexible and can be viewed as Change in Values or Total Values. This will offer marketers a unique perspective on how their content is trending in real-time.

c/o EdgeRank

Negative Feedback Posts

If you notice a trend that indicates an individual post is beginning to accrue more than average negative feedback, you may want to consider remove the post to help reduce damage to your average EdgeRank. This can also help your page to maintain the strongest possibility for a high-end EdgeRank.


Everyone knows that your content or media has a chance at going viral on a social media network. They are famous for this on a daily basis. You will now be able to view previously unseen real-time analysis of the viral lift to each piece of content you release. Users can then study how viral, organic, and paid impressions begin to interact with the content to create even further viral marketing opportunities.

Recent Posts

Users can monitor the individual performance and status of the most recent post by viewing impressions, clicks, engagement, and even negative feedback in real-time. Brand management can easily use this vital information to identify and cultivate the performance of each post to the fullest or manage damage control by pulling those negatives out quickly when needed.


@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education ( Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.


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