Social Marketing With Photos

They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers switched to social media, though, photos were temporarily sidelined in favor of short snippets of text.

But the photo is coming back. Tweens and teens have flooded Instagram with photos of new outfits and artistic nail polish. As these all-too-impressionable young consumers browse through thousands of photos on various social media sites, marketers are learning that if you want to reach younger generations, a picture is worth morethan a thousand words.

Whether your marketing campaign is targeted to Facebook, Twitter, Instagram, or a combination of all of the above, there are a few tips to keep in mind.

Keep It Interesting

Consumers log into social media sites for a variety of reasons, many of which revolve around being entertained. Pinterest and Instagram have become so successful because they provide a way for users to share concepts in one simple image, engaging them and inciting them to post comments.

But it’s important to come across as though you’re sharing interesting ideas rather than simply pushing a product. A sofa company, for instance, would do better to post photos of a uniquely-decorated room featuring their sofas rather than simply posting a photo of a sofa. A service-oriented business like a pest control company could post humorous photos of their workers, either on the job or hanging around the office. These photos humanize the business, making customers feel as though they are part of the family.

Run Contests

Several restaurant chains have invited customers to upload a picture of themselves dining in the restaurant to a social media site. For major chains, sometimes the promise of fifteen minutes of fame on a prominent social media site may be enough incentive to participate. However, smaller businesses may have to offer a large monetary prize. Customers will have fun and businesses will see their social media pages filled with interesting photos.

Pay Attention

The great thing about social media is that you’ll usually know instantly whether a photo is a hit with followers or not. Pay attention to your likes, shares, and retweets and note what time of day they happen. If some photos are more popular than others, stick with those types of photos in the future. You’ll begin to get a feel for your demographic in order to be able to better appeal to them after only a short time.

Remember, photos are only a part of social media marketing. Hashtags are still important, as are regular text updates. Don’t discount yourself as a personality in your social media campaigns. Some of the most successful social media campaigns involve the face of the company updating followers on their adventures as they travel, hang out with clients, and enjoy their own products.

 

john lessnauGuest Blogger:

During 2003, John Lessnau popularized Text Link Advertising when he founded LinkAdage.com John is working at doing the same thing 10 years later with social media links at his new website SocialLinkMart.com. Social Link Mart is an open Social Media Link Marketplace for SEOs, website owners, and social media enthusiasts to buy Facebook likes or buy and sell Facebook Shares, Google Plus Shares, and Twitter Tweets. Social link sellers are ranked by social media authority which keeps the bots and spammers out and real people in.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Facebook Takes on Google with Graph Search

Introducing Graph SearchEver since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me empty-handed.  I always looked to Google to find exactly what I was looking for.  Despite the recent article outlining a great Facebook search “trick” earlier this week (see Facebook Introduces ‘Graph Search’, but this Search Secret Already Helps Marketers), Facebook really had no handle on search.

Now, that all changes.

What is Graph Search?

Graph Search allows users to search for anything connected with them through their “social graph”.  This new search tool basically searches through everything you have ever done on Facebook, and everything your friends have done and shared publicly, and answers your search requests with that information.  Facebook is going to give you the exact information that it thinks you want, based upon your connections within the site.

For example, if you search Google for restaurants, you will get many pages of restaurants that may or may not fit what you are looking for.  Search Facebook for “restaurants my friends like” and you will get very specific results, based upon your friends “likes” and comments.  Based upon the theory that we “trust” our friends on Facebook, these results will more likely result in a purchase, or a visit.

This is great for business.

If you are a small business with an optimized Facebook page, and lots of connections, Graph Search will customize results to the individuals that are searching based upon their connections, and not any SEO tricks and not based upon the popularity of your site.

More importantly, as research has shown, consumers are 71% more likely to choose a product or service when a friend recommends it to them within social media (see Consumers 71 percent more likely to buy based on social media referrals).  Word of mouth marketing is alive and well!  Remember, people do business with people that they know, like, and trust.  And, if a Facebook friend has used, recommended, or “liked” a business, there is an inherent level of trust in that recommendation.  And, that is the information that will be served through Graph Search.

In addition, businesses with a physical location may benefit most from Graph Search.  Especially if they encourage people to “check in” to the location.  This will provide Facebook more information to provide your friends searching for similar businesses.

In order for graph search to meet its full potential Facebook business page users will need to make sure that their information is complete, including the address, and make sure that the category your page is in is the correct one for your business.  You don’t want your jewelry company being listed as a non-profit, now do you?  The more information you provide on your business page, the more accurate the search results will be.  In addition, the more people that check-in or “like” your page, the more likely it will show up when searched for.

How do I get Graph Search?

Right now, it is only in beta, but you can apply for Graph Search by signing up for an invite.  I signed up two days ago, and received my Graph Search today!

So, are you impressed?  Does this fill a need you had?  Will you use it?  Let’s discuss it in the comments!

 

Resources:

Introducting Graph Search

Facebook Graph Search: The Experts Speak

Is This The Facebook Search We’ve Been Waiting For?

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement

How Graph Search can help users see the world through different lenses

How Facebook’s Graph Search Impacts Small Businesses

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“Think Like Zuck” Lessons from Facebook’s remarkable CEO

In this Marketing Made Simple TV show (Click button in lower right to maximize the viewing window), Ekaterina Walter, author of Think Like Zuck and social media innovator at Intel, shares tips (Which she calls the Five Ps) from Facebook Founder and CEO Mark Zuckerberg,

In this fun and engaging show, you will learn:author-ekaterina-walter-think-like-zuck

1) Learn why movements are better than products
2) Why companies need to focus on “Why” rather than “What.”
3) How culture is the biggest factor in a company’s success or failure.

This show also offer a free excerpt from the book. Click the button in the show to get the exceert.

Marketing Made Simple TV is a production of Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com)

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Graph SearchFacebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has been a hidden gem for some time, while most news and media outlets talk about it as something that was only used to find people or a page, digital marketers have been using it to find public info on just about anything for a few years now.

If you’re a travel agent, you can go ahead enter the keyword “travel”, “vacation” or even say “Hawaii” then make you way down the left column and click “public”. That will reveal anyone talking about any of those keywords, and while that’s far from a hot list, its always been a great lead generator for downtime, after all a public post “I need a vacation” or “I am planning a trip to Hawaii” could be a great lead for a travel agent. The same could be true for real estate, wedding planning and so on…

The graph search is really an extension on what Facebook search can already do and provide you, just refined so that it’s nice and pretty. Graph Search’s functions will be limited to start, only focusing on four main areas: people, photos, places, and interests. The search will also not be in the mobile version or pull from instagram.

The emphasis for business is going to be on “Likes” and “Check In” as the social endorsement age will be in full swing with Facebook Graph Searches, after all if you wanted good Italian food in Michigan, you might search for “Italian restaurants in Michigan liked by my friends from New York”  and the results will pull in practical information as well, such as reviews and prices.

With privacy being a major concern Zuckerberg explained that “It was a really hard technical problem to index all of these 1 trillion connections” while maintaining individual privacy for users, but Facebook made sure that “every piece of content” searchable with the new service has its own audience and can only be searched if it has been shared with a user.

The Major difference?

“Graph Search is designed to show you the answer and not links to answers,” said Zuckerberg.

 Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

The Best Video Strategy for 2013: YouTube Live & Google+

Mari Smith, called the “Pied Piper” of Facebook by Fast Company, has claimed “2013 The Year of The Video” and even has a webinar set for free on Jan 24, 2013 at 11AM to teach others how to capitalize on it. I don’t know what Mari has in store for her show, but I am interested to learn about how and if they’ll address the YouTube Live/ Google+ game change.

You see not only is YouTube the second largest search engine and the largest video network in the world, it also reports to have more than 3 billion hours of video streaming per day! With data like that, it’s hard to imagine a content or video strategy that doesn’t start with Google!

Google+ and YouTube – FREE

The combination of Google+ Hangouts and YouTube has provided an amazing way to capitalize on video in 2013, you see you can jump into Google+, start a hangout and then enable the hangouts on air feature. Once you’ve verified your YouTube Channel with Google all that’s left to do is hit “Start Broadcast”.

Most industry professionals feel that you’ll want to make this about YouTube, use their share and embed feature and you’ll get a better CTR on YouTube then you would Google+ Hangout as more people are used to that platform and it’s a much stronger brand.

Once you video stream is done, you’ll now get a chance to capitalize on SEO as YouTube will start encoding your broadcast to archive it on the channel. It’s also a great way to know your building up content and getting it out there in one session.

Video’s BIG Picture!

While some do have massive funding to run high end production, most businesses and individuals do not. It’s also true that sometimes production takes out the personal experience that live streaming tends to capture and most of us enjoy connecting with.

Plan out your topic, grab some resources but let the camera roll! This is a chance to be natural and take advantage of the social web. Let people grow with an in interest in who you are, what you offer and the topics you are passionate about. This is the long term strategy that just about anyone would recommend, don’t believe me ask Seth Godin! In a Google Hangout held in Google’s NYC office I asked Seth and Seth made it clear, “those that are genuine are the ones that will be around in the long run”.

Have a Plan

While this may seem free, it’s really not, you’re going to need to devote time to this. Treat your video strategy like a book, draw out an outline and go chapter by chapter and let the topics naturally flow into one another. To address business needs, make sure you have something of value to offer and give some conclusion in each video as you’re looking for a following, think TV series.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

2013 and Beyond – Where is Social Media going?

The FutureHappy New Year!

We’re 5 days into the new year, and so far, so good.  But, what is to become of the rest of 2013?  To answer that, I thought I would offer 5 social media predictions for the coming year.

So, what will 2013 bring to the world of social media?

1.  More businesses will move towards social media, and will begin to take it as a serious part of all aspects of their companies, and not just as a marketing tool.

In order for businesses to really succeed today, they need to incorporate “being social” throughout the entire organizations.  From customer service to accounting, everyone should have a hand in the social strategy.

2.  Businesses will begin to implement strategies for their social behaviors – they won’t just “do social”.

In order to be successful within social media, you need to know where you are going.  You wouldn’t set out on a trip to a new city without some planning and a roadmap.  Your social strategy is your roadmap.  It is going to show you where you are going, why you want to be there, and most importantly, how you are going to get there.  Gone are the days of putting up a Facebook page and calling it good enough.

3.  GooglePlus will begin to transform into a “go-to” social network and will begin offering advertising within GooglePlus.

As of now, there are over 500 million Google accounts, and there are 253 million actively using this social network.  This year, GooglePlus will grow to over 500 million active accounts, and the network will become a great source of information and offers as Google brings Plus into their advertising network.

 4.  Visual content will become even more important.

Right now, Facebook ranks videos and photos above regular status updates and links (as part of the EdgeRank algorithm), and as the year progresses, the use of photos and video will become even more important to gain access to users newsfeeds.  In addition, a recent study from Mashable showed that videos are shared 12x more than link and text posts and that photos are “liked” 2x more than text updates.

5.  LinkedIn will begin to fade.

Although this seems very specific, Facebook has begun to roll out a job finder function, and should that grow and be accepted by the over 1 billion Facebook users, I believe LinkedIn will begin to fade.  People rely on their community to help them make decisions, from where to stay to what products to buy.  They will also begin to look to Facebook for job referrals and endorsements, and Facebook Groups tend to be more active and more conversational than LinkedIn, which may spell the end to LinkedIn.

 So, there you have it.  5 predictions for 2013.  Do you have any predictions of your own?  What do you think of these?  Feel free to discuss below.

 

Resources

2013 Social Media Predictions for Facebook, Google+, Pinterest and more

5 Social Media Predictions for 2013

6 PR and social media predictions for 2013

Web and Social Media Predictions for 2013

Google announces stats for its Plus social network

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Facebook Changes Privacy – For the Better?

Facebook Banner PrivacyThis past Wednesday, Facebook unveiled changes to their privacy settings, and as usual, this has caused quite a stir amongst their 1 billion users.  But are these changes something we should worry about, or is Facebook making our privacy a bigger part of their plan?  Only time will tell.

For now, we are left with the changes that will be occurring over the next few weeks, as they roll out to their full membership.

And, what are the changes that we will see?

Most importantly, members will no longer be able to hide their profile from Facebook’s search function.  Until these changes take effect, users who didn’t want to be found via Facebook’s own search function had the opportunity to “hide” themselves, so that they would not come up when people searched on their names.  According to Facebook, this was not a feature that was well-known or used by a large percentage of people (“a single-digit percentage”), however it was available should people want the benefits of Facebook without being “found”.

Another change will be a refreshed Activity Log, which is where you can review all posts, comments, likes, and shares you’ve made since you joined Facebook.  Now, there will be more information about your personal data, photos and status updates spread across Facebook.  In addition, they are rolling out a new Request Removal Tool that will help you ask people that have uploaded photos of you to remove them.

In addition, Facebook will be providing information about content you have chosen to hide from your Timeline, and whether that information may still appear in other news feeds and searches.  This is especially helpful if you have shared something and later decide to remove it.  This new notice will show you who else may have shared the content, and where it is still visible.

The final change will be the context menus where privacy settings will live.  Currently, the settings are spread about several different menus, depending on what content you are looking to secure.  Going forward, the privacy settings will be called Privacy Shortcuts, and will be a single, organized menu where adjustments can be made.

All of these changes, except our ability to hide our profile, will make it easier to control what is seen and by whom.  And Facebook is taking an active role in helping us see where our content is visible, including pictures and videos.

What do you think of the changes?  Are they for the better?  Worse?  Does it matter?  Let’s talk.

 

Resources:

Facebook Changes Privacy Settings

Facebook Changes Privacy Controls, Forces Users to be Searchable

Here’s What the New Facebook Privacy Settings Will Look Like

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

LET ME TELL YOU A STORY

INTRODUCTION
Social media is all about telling stories. Technology continues to make it easier, faster and more appealing to tell, share and even re-share our stories. It has also become about telling our stories in both words and pictures. The bluebird sings the social media theme song, at right, ‘Let Me Tell You a Story’. 

a blue bird sings the social media story

A bluebird singing the social media song, ‘Let Me Tell You A Story’ from an image @ 123rf.com

VERBAL STORIES
Up until about a year ago, the story telling method was primarily verbal. Thanks to the meteoric rise in popularity of Pinterest, Instagram and other visual tools, it is clear that people want the option of using pictures, not just words, to tell and view things.

Look how dramatically facebook’s landscape has changed to include massive visual real estate. See the facebook timelines for business cover page at the end of this story.

VISUAL STORIES
The verbally based social media tools have known this for sometime. Google purchased YouTube. Yahoo purchased flickr. Facebook acquired Instagram and no one has been able to buy Pinterest.

It stands heads above most other social media, has done so in record time and is believed to be the first visual application to accomplish this. In addition, there is ground breaking news that the White House will start using Pinterest on December 17, 2012.

SOCIAL MEDIA APPS
Both verbal and visual apps have unique characteristics and value. Amongst the most popular are: • facebook • twitter • LinkedIn • WordPress • Google • Pinterest • YouTube • Instagram

WordPress sharing bar

Sharing  is  a click away.

STORY TELLING
Users have their preferences and loyalties for story telling and sharing. There are formulas for sharing stories that vary with users. As one becomes more proficient in the use of social media, these formulas develop into personal systems.

There is no one system that is the answer to sharing for everyone. But certain apps and combinations of them work well. In time, we each discover what fits our style. WordPress makes this very easy with their sharing button bar shown at left.

STORY SHARING
For example, let’s say a story is written in Word. It then can become a blog post in WordPress with still images, video and even audio. Once the story is written, it needs to be shared. Certain venues have proven to be most successful at this. In fact, in order to make sharing a breeze, sharing buttons are installed right on blog post pages.

Why is sharing so important? Sharing attracts attention, engages an audience, allows one to stay connected manually and automatically, fosters the development of  trusted relationships and ultimately can increase business or establish a personal, professional presence.

CONCLUSION
One may not be looking to provide a service or even a product in the traditional sense of business. Providing and sharing information is the essence of social media. Just think about how much we know, how easily we can learn and share things compared to a generation ago. It is all due to social media allowing us to tell our stories.

Do you have a story that you would like to share, one that social media has enhanced or caused to go viral? Would you like to share or comment about this blog post? Your comments, suggestions and feed back are all part of the story. Please share with us in the comments area. Thank you from the author.

The Social Media Marketing Graphic Design page

facebook’s new timelines for business has given tremendous opportunities for visual real estate as shown in the example here. ©http://www.MarketingBytes.biz and http://www.facebook.com/PageCoverMastery

 

SOURCES

Amy Porterfield’s FB Influence 2.0 Webinar

Bringing Your Marketing To Life Through Video by Dr. Marc and Charlie

Obama White House joins Pinterest


About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

A Look at Google+ [INTERNSHIP]

At first Google+ was launched as an individual only field test. Google soon after received an outstanding demand for new accounts and then opened it up to people over the age of eighteen. A few months later Google plus was opened for the younger age group. It’s obvious to see that Google plus received a better outcome then they expected. What make’s Google+ so different is because it’s not a social network. However, online communities can emerge from Google+ making it a wonderful side effect that no one’s complaining about.

Google+ is more than an ordinary destination site. Google+ goal is to make sharing on the web like sharing in real life. In order to make this possible, they provided their users with efficient tools that are easy to use. Some of their features include circles, hangouts, messenger, and search in Google+. Their unique timeline is called a “stream” which displays three columns with content from the people in their circles and an input box.

Circles are a way of Google+ organizing their users’ pages into groups for sharing. Circles can be labeled as friends, family, co-workers, acquaintances, etc. This just makes it really easy for you to share certain content with certain people. You can filter your stream to show content from your specific circles. Hangouts are a place where video chats can take place with up to 10 people. This can come in handy when a business wants to have a group chat within a short notice and make it sufficiently.

The messenger feature is cool because it allows communication within Google+ circles. The messages are instant which is always convenient, especially when businesses are talking to clients via messenger. Search in Google+ allows users to search any content within Google+. This feature makes it easy for a user to find exactly what they are looking for. The search results will contain relevant posts and people, and popular content from the web. Depending on the keywords you chose to describe your business will help people get a better understanding of what you do.

Google+ makes it possible to make sociable accounts. In Google Analytics it offers social reports that show how Google+ influences your business, recommendations on your site, and what visitor from social networking sites come to see your site. Google+ also has another feature called Ripples which allows you to visualize who is sharing your content.

There are over 250 million Google+ users, which was recently unofficially proposed to now be closer to 400 million. On this social website, it’s impossible not to establish new connections. Networking can’t be done any easier with Google+. The site is continuing to grow and add on new features to help benefit individuals and businesses.

Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Inside Facts and Data for Twitter

While Twitter has gotten high praise for being a powerful journalism tool and has, in some ways, garnered a small cult like following, businesses have started to benefit from it as a promotion and customer service tool. This leaves business owners and leaders asking, “is it relevant to business?”

Lets a take a look at some of the recent data to discover how twitter is being adapted by who, when and how you might want to use it!

Research from Pew clearly shows that while Twitter’s overall usage is still slowly growing, those that have adopted to its use are using it more and more each day.

The Pew Research data uncovers that African Americans have had the largest increase in adoption and use. It also uncovered that young adults are also still the largest growing adopters as most of us would expect.

If you are trying to justify Twitter for business, you just uncovered that it’s a communication tool that is clearly on the rise and two very specific markets exist to develop a targeted marketing plan.

A Hubspot Study of 7,000 companies found that a business with just a 100 followers on twitter, generates 106% more website traffic then those with 25 or fewer. In fact with more than 40% of businesses on twitter reporting that they have acquired a customer from Twitter, it’s no wonder that 99% of the Top Not-For-Profits are using it, more the 40 Heads of State use it and every professional sports team is on twitter (NFL, NBA, MLB and NHL).

In fact bit.ly, a company that uses links to track activity reports for Twitter, has found that posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided.

The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention.

In another article Bit.ly also looked at the question, how long is a link “alive” before people stop caring? Bit.ly looked at East Coast earthquake: 5.8 magnitude epicenter hits Virginia, first shared by the Washington Post on Twitter.


Rate of clicks per minute on “East Coast earthquake: 5.8 magnitude epicenter hits Virginia

The scale of the traffic to this link is larger and it had a fast rise, and a relaxed drop-off. Noticeably though this link has a half-life of only 5 minutes: after 5 minutes this link had seen half of the clicks it would ever see. This link is associated with a timely event (an earthquake on the US East Coast) as opposed to a link that had evergreen content about data, visual images etc. When bit.ly looked at the half life of 1,000 popular bitly links the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours.

Your Data

There are a lot of ways to track your data, and while there are new companies popping up every day to automate this for you, as a novice or small business I suggest the free services offered by StumbleUpon or Bit.ly. Both link services shorten your link and will help you track it.

While these are two great services for your links, you also need to keep an eye on site data using things like Google Analytics and Facebook Insights. When you’re creating content you’re going to have social shares that are generated from third party users that are not tracked by your links. Google Analytics can help you track additional data about referring sites, time on site and page views. The referring site information can help you track down places that might be performing better then you anticipated and provide you with some direction on where to spend your time and resources to generate site traffic and conversions.

Data plays an important role in creating efficiency in your Twitter activity and marketing. By reviewing your data monthly, you can get accurate snapshots on your overall social activity. This will help you target your content and make better use of the limited time you have on social sites, like twitter.

Here is a sample of my StumbleUpon (su.pr) for @BasilPuglisi

Here is a sample of my Bit.ly links stats for @BasilPuglisi (rare use)

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Digital Media Monthly

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