If you’re looking to grab some direct traffic for your website, you might want to consider a local or geographic referenced domain. While direct domains have been a recent target for Google in its updates, it doesn’t change the fact that some websites would just be better served with geographical referenced domains both for search as well as direct traffic.
Direct Traffic is the visitors that come to your site by entering a domain directly into the browser, these are high value visitors because they aren’t going into search, instead they are going direct to a site. In some cases it’s argued that a direct visitor is more valuable than a dozen referrals, why? A referral likely placed you as one (1) of the possible solutions, direct means it’s all you!
Sheri Winter Clarry is a broker for Corcoran Real Estate, but the use of northforkrealestate.com has clearly served her well, it not only produces a relevant traffic ranking for real estate in the geographic region know as the “North Fork” on Long Island, but tells the story of who she is, what she does and where.
The use of geographic domains all types of industries, think about immediate or reactionary services, plumbers, exterminators, mechanics and more. I need a plumber, but Google is flooded with plumbers and let’s face it, while the commercials tell you “no one pays to be on Angies list”, trust me those results are all to the highest bidder!
A domain with a geographic reference doesn’t have to conflict with your brand, it can tell the story of who you are, what you do and where. This can provide as much value as the placement you get in the search results.
- Traffic Sources – Google Overview
- Where does website traffic come from: Direct Traffic
- The “Illusion” of Direct Traffic
- How Exact Match Domains have Weathered the Penguin Storm
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.