How to Grow Your Business via Marketing – Jenny Vance

In this episode of Marketing Made Simple TV, Jenny Vance of LeadJen, a top demand generation expert shares key tips for companies large and small.

In this fun and engaging show, you’ll learn:Jenny Vance LeadJen

  • The Importance of the phone and direct mail in marketing today
  • Why you need to nurture and score sales leads
  • How buyer personas are the foundation of great marketing program

We thank Jenny for her appearance on Marketing Made Simple TV and invited you to view future shows premiering every Thursday at noon ET. Marketing Made Simple TV is a production of Find New Customers, which is now part of The Pedowitz Group. It is hosted by Jeff Ogden and is supported by show sponsors, so please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“Brains on Fire” Igniting Powerful Sustainable Word of Mouth Movements – Courageous CEO Robbin Phillips


In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please note the camera changes, B-roll content and green room (off screen staging area) just like a network TV show. This is why Marketing Made Simple TV is “TV on the Web.”Robbin Phillips Brains on Fire

In this show, you’ll learn:
1) The differences between movements and campaigns
2) Why Movements happen off-line and not on-line.
3) How Movements Help Your Advocates Feel Like Rock-Stars

During the show, you can download a free first chapter of the Brains on Fire book by clicking the Yes, Please button in the show.

Marketing Made Simple TV is brought to you by Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com) and is made possible by show sponsors. Please visit them.

JasonFalls9:55pm via Twitter for iPad

@fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“What’s in store in 2013 for Revenue Performance Management companies?” – Brian Kardon [VIDEO]

In this show, Brian Kardon, Chief Marketing Officer of Lattice Engines (http://www.latticeengines.com) joins host Jeff Ogden (http://about.me/jeffogden) for a fun and engaging Marketing Made Simple TV show.Brian Kardon, Chief Marketing Officer of Lattice Engines

What you will learn in this show.

1) What’s really happening in revenue performance management

2) What changes to expect in 2013. (Update: Eloqua being acquired by Oracle.)

3) How marketing leaders can know when it’s time to go, and where to look.

Brian Kardon is currently CMO of Lattice Engines, a fast growing big data firm. Prior he was CMO of Eloqua and has held CMO positions are firms like Forrester and Reed Elysevier. He’s also an expert player of the alto saxophone.

Marketing Made Simple TV is a production of Find New Customers (http://www.findnewcustomers.com) and is supported by sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

The Trust Edge – Author David Horsager

David HorsagerIn this episode of Marketing Made Simple TV, author of The Trust Edge, David Horsager, joins Jeff Ogden for a fun and engaging discussion about Trust.

In this show, you will learn:

  1. Why trust is THE most critical thing in business and life today.
  2. The 8 Pillars of Trust
  3. The biggest misconceptions about trust.

This show also contains a great offer. Viewers who send an email to ryan at davidhorsager.com with the subject line containing the show host name, “Jeff Ogden”, gets a packet of free content on trust.

Marketing Made Simple TV premieres a new show every Thursday at noon ET at Marketing Made Simple TV and many syndication sites. The show is a production of Find New Customers and is made possible by the show sponsors featured in the show. Please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Selling Fearlessly – Sales expert Robert Terson

Robert TersonIn this Marketing Made Simple TV episode,sales expert Robert Terson share key sales advice for you, including:

1) Why soft skills like attitude and drive matter more than everything else. (e.g. The Mound Road story)

2) The awesome power of story – why you need to master it.

3) Why his book is for the special needs of one call close salespeople.

We thank Robert for appearing on the show, and we remind you that new Marketing Made Simple TV shows premiere every Thursday at noon ET at Marketing Made Simple TV and many syndication sites – reaching a massive audience of over 1 million people. The show is supported by sponsors who want to reach that audience of over one million each week. To learn more about how your company can benefit from show sponsorship, visit our sponsor page.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“Running the Gauntlet with Jeffrey Hayzlett”

“Running the Gauntlet with Jeffrey Hayzlett” – Celebrity CMO/Cowboy on Marketing Made Simple TV

In this show (Maximize the window for optimal viewing) author, speaker, celebrity CMO and cowboy Jeffrey Hayzlett joins host Jeff Ogden for a great and fun Marketing Made Simple TV show.

Jeffrey shares tips on new marketing strategies for you to consider, the differences between B2B and B2C Marketing, how marketers can grow professionally, and who change is so important – “Adapt or Die”

This show includes a great offer from sponsor Eloqua “The Grande Guide to Sales Enablement” Click link here or in the show. (Note: While Eloqua is not a current sponsor of the show, they were in the past and they may return as a sponsor in 2013, so we share their offer in good faith.)

Marketing Made Simple TV is produced by the b2b demand generation company Find New Customers (http://www.findnewcustomers.com)

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“How to Be Awesome” – Scott Stratten of Unmarketing

“How to Be Awesome” – Scott Stratten of Unmarketing on Marketing Made Simple TV

In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers (http://www.findnewcustomers.com) Scott Stratten of Unmarketing, (http://www.unmarketing.com) shares key tips from his Book of Business Awesome.

Here’s what you will learn in this show.

  1. Why companies aren’t awesome – people are.
  2. A great example of awesomeness.
  3. Common mistakes made by companies in social media.

We thank Scott for appearing on the show. Check out Scott’s new book, The Book of Business Awesome/The Book of Business UnAwesome. Amazon has an unbelievably low price on this great book!

Marketing Made Simple TV premieres every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites, including Digital Ethos, Social Media Today, Business2Community, and CMO.com. This enables the show to reach a potential audience of over 1,000,000 people each week. Companies who wish to reach this massive audience should visit Sponsorship/Advertising Opportunities on Marketing Made Simple TV or just send an email to host at marketingmadesimple.tv.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

DotJenna on Marketing Made Simple TV

In this “Fame is Up for Grabs” show, DotJenna (@dotjenna), social media coach and motivational speaker joins Jeff Ogden (http://about.me/jeffogden) on Marketing Made Simple TV (http://www.marketingmadesimple.tv) to discuss how executives can build their own fame and personal brand.

In this show, you will learn:

1) Why you need to inject personality and “live out loud” in everything you do.

2) How you need to packaging information into small chunks today.

3) How to use the “Law of Reciprocity” and get people to engage with you.

DotJenna is an expert in building a network of fans and followers. She explains how we live in an attention economy (where attention is scarce) and how we need to share truly useful information for search marketing (SEO) too.

This show also has a great content offer from Eloqua,

Get the Grande Guide to Social Demand Generation from Eloqua here (http://bit.ly/GrandeSocial) if you are watching on YouTube or Video, or click the button in the show.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Sandra Zoratti on Marketing Made Simple

In this high definition show, Sandra Zoratti, co-author of Precision Marketing (http://www.precisionmarketingbook.com). She joins show host Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) for a discussion of how marketing can drive improved business results using data. And it contains a great offer from show sponsor, Eloqua – the Real World Marketing Syllabus.

In this show, viewers will learn:

1) How the balance of power has shifted from sellers to buyers – and what that really means for marketers today.

2) Why marketers need to start small and get a quick win, rather than taking on too much at once. (Don’t boil the ocean.)

3) How data is the marketer’s best friend. How to leverage data and Precision Marketing ideas to drive improved business outcomes.

We thank Sandra for appearing on Marketing Made Simple TV.  We also thank Steven Conrardy of Interactive Video Studios, who filmed and edited this show.

Craig Yaris of Esquire Tech is the Producer and Director of Marketing Made Simple TV. Kevin Ogden is the Editor of the show.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

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