Social media is all about telling stories. Technology continues to make it easier, faster and more appealing to tell, share and even re-share our stories. It has also become about telling our stories in both words and pictures. The bluebird sings the social media theme song, at right, ‘Let Me Tell You a Story’.
Up until about a year ago, the story telling method was primarily verbal. Thanks to the meteoric rise in popularity of Pinterest, Instagram and other visual tools, it is clear that people want the option of using pictures, not just words, to tell and view things.
Look how dramatically facebook’s landscape has changed to include massive visual real estate. See the facebook timelines for business cover page at the end of this story.
The verbally based social media tools have known this for sometime. Google purchased YouTube. Yahoo purchased flickr. Facebook acquired Instagram and no one has been able to buy Pinterest.
It stands heads above most other social media, has done so in record time and is believed to be the first visual application to accomplish this. In addition, there is ground breaking news that the White House will start using Pinterest on December 17, 2012.
SOCIAL MEDIA APPS
Both verbal and visual apps have unique characteristics and value. Amongst the most popular are: • facebook • twitter • LinkedIn • WordPress • Google • Pinterest • YouTube • Instagram
Users have their preferences and loyalties for story telling and sharing. There are formulas for sharing stories that vary with users. As one becomes more proficient in the use of social media, these formulas develop into personal systems.
There is no one system that is the answer to sharing for everyone. But certain apps and combinations of them work well. In time, we each discover what fits our style. WordPress makes this very easy with their sharing button bar shown at left.
For example, let’s say a story is written in Word. It then can become a blog post in WordPress with still images, video and even audio. Once the story is written, it needs to be shared. Certain venues have proven to be most successful at this. In fact, in order to make sharing a breeze, sharing buttons are installed right on blog post pages.
Why is sharing so important? Sharing attracts attention, engages an audience, allows one to stay connected manually and automatically, fosters the development of trusted relationships and ultimately can increase business or establish a personal, professional presence.
One may not be looking to provide a service or even a product in the traditional sense of business. Providing and sharing information is the essence of social media. Just think about how much we know, how easily we can learn and share things compared to a generation ago. It is all due to social media allowing us to tell our stories.
Do you have a story that you would like to share, one that social media has enhanced or caused to go viral? Would you like to share or comment about this blog post? Your comments, suggestions and feed back are all part of the story. Please share with us in the comments area. Thank you from the author.
About Alison Gilbert
Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.