The First 5 Apps for Professionals on the iPhone 5 [OPINION]

Even as a longtime iPhone user, the excitement of getting a new phone is palpable. I just picked up my iPhone5, making me among the first to get the new iPhone at the flagship Apple store in San Francisco.

The larger screen is great for apps, which I’m eagerly downloading now. Apparently I’m not the only one who is app-happy. The average number of apps installed per smartphone has jumped 28 percent in 2012. No wonder, really. We’re on the go so much, and there’s a seemingly infinite array of apps to save time, money, and (for me at least) some sanity.

I’ve got a well-rounded list of must-have apps: two to be productive, two to travel smarter, one to stay informed.

Mobile productivity

Apps are the key to mobile productivity, and DocuSign Ink (of course!) was the first app on my new phone. Version 2.0 works with iOS6 and the iPhone 5. You’ll want it too, so you can sign documents—from permission slips for school to contracts from the office—while you’re standing in line at the grocery store. Skip the print, sign, scan, email routine. We use it at work to get sign-off on documents from nondisclosure agreements to contracts to purchase agreements. 

As busy as we are, who couldn’t use a little brain assist to keep things organized? Evernote promises to help you “remember everything.” I use it to capture anything from good ideas to the grocery list—and then rest assured I won’t lose it before I need it.

Travel smart

If you’re on the road or in the air much, TripIt is the app to have. Forward all of your confirmation emails (air, car, hotel) to plans@tripit.com, and you’ll magically get one consolidated itinerary that’s easy to share with colleagues and family. It even adds local maps, weather, and event information. I don’t travel with a stack of printouts anymore, just TripIt.

If, like me, you find it challenging to keep track of expenses on the road, get an app like my download #4, Concur. I use it throughout each trip to snap photos of receipts, which are then automatically added to my expense report—thereby dramatically improving my reimbursement rates.

Stay informed

These days, on-the-go is far from out-of-touch. I got Flipboard to read the latest happenings from my favorite social sites, all happily assembled in one place.

What’s on your “Day-One Downloads” list?  Let me know in the comments. I’m always on the lookout for new apps to download.

 

About the Guest Blogger:

The article was provided by Robin Joy, Vice President, Online & Mobile at DocuSign. You can follow the company and all the latest news on twitter @docusign.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Part Three: ‘Television on the Internet’

TV_icon2

The Marketing Made Simple TV logo © Jeff Ogden

PART THREE: THE BIG KAHUNA
This is the final part (for now) of this series, ‘Television on the Internet.’ If you get the feeling that this story is building up to something bigger and better, you are right. The next thing that happened must have used up more than one wish from the genie’s bottle.

GUEST HOST
In the meantime, another opportunity came my way. Jeff decided to do a show about the show. In other words, he wanted to let our viewers know what the show was all about. He was going to do it alone. But then the idea came to do a Q&A session where I would ask him questions. Did I mention I am NOT camera shy at all? So of course I was thrilled. He became the guest. I got to be the interviewer. Pinch me. Am I dreaming? It gets even better.

Suddenly, it seemed, Jeff announced that he was going on vacation and would not be back in time for the taping of our next show. It was to feature one of our blog writers; we are slowly going down the list. Since I know him well, Craig Yaris, our redeemed attorney, as he likes to call himself, was someone that I knew I would really enjoy interviewing. I have learned to ask the guest to send me a list of questions with an overall topic. This keeps us somewhat focused since we have a limited amount of time for each interview.

The beauty of the taping is that both host and guest get to sit in front of their own computers. They can still be in their pajamas as long as each looks properly dressed and photogenic from the waist up. It is not only the answer for me to a 40 plus year dream. It is also a technological wonder that makes doing this possible, probable and profitable.

image-Craig Yaris

Craig Yaris, redeemed attorney and social media marvel

SOME LAST DETAILS
So there it is in a nutshell. The newest technology, ‘Television on the Internet’, fits right in with the sky rocketing popularity of video. With our diminishing attention spans, we have the patience usually for a few minutes of sitting still so we do attempt to keep the show to less than fifteen minutes. It may seem like a lot to ask of someone to watch but when Craig and I got to talking, we easily reached the half hour mark.

The first goal of our show is to be entertaining and we certainly entertained each other. Secondly, the guests provide valuable information. I could have picked Craig’s brain for another hour or two easily. The third goal of our show is that we ‘partner’ with our guests to help promote them, their work and their accomplishments. I have not had a chance yet to find out how many offers to teach classes and instruct individuals Craig has gotten since the show appeared on July 5th.

A FINAL WORD
So be sure to tune in and turn on MarketingMadeSimple.tv every Thursday at noon EDT, 9 AM, PT. In case you miss the initial airing, you can catch the show on our site 24/7 afterwards. You can also view it on YouTube and Vimeo. Who knows, you could end up becoming a guest and another budding ‘Television on the Internet’ star.

SOURCES
Marketing Made Simple TV, guest Craig Yaris
Jeff Ogden, host as guest and Alison Gilbert, guest host do a Q&A Show
Jeff Ogden talks about the Show
Television on the Internet
The Charrette Chronicles
Mad Marketing TV

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Will Airtime Re-Humanize the Internet?

The internet has left some parts of humanity more isolated from one another while simultaneously connecting them in ways we never had in the not-so-distant past. While it has certainly done far more good on the connection end than it has done bad on the isolation side, there are still many things that we are losing in communications with one another when we converse, relate, and communicate through social channels that are limited to text based chat or platforms. Many people who communicate for fun, as well as many others who use internet communication options for business are simply not finding themselves satisfied with the amount of human interaction in their digital communications.

In the Beginning

Long ago now when the internet arrived for public use, IRC, or internet relay chat was the usual medium of choice for those who desired interaction with others in the digital world. It was very basic, but users were able to chat, trade files through DCC sends and connects, and keep in touch, in real time, with users from all over the world. What an amazing experience it was. It still is, however, many vital elements important to human communications are lost in these digital transmissions.

  • Gestures
  • Body Language
  • “Eye- to – Eye” Contact
  • Attitude
  • Character

In general face-to-face conversations with the people in our lives we can see all of these things. Dig a little deeper into the real person they are, grow to understand their gestures and body language to gauge their reaction to the world-at-large.

Now and In the Future

Airtime’s founders, who also met over an IRC in those early days of the Internet, have created an incredible alternative to those stale, distant, disconnected textual conversations online. One-click Facebook integration on Airtime means there is nothing more than the one required click to get users started. Users need only make sure they have a web cam connected to get started.

With Airtime, users are both the audience and the performer. You can chat up your Facebook friends, or pair up with a stranger by selecting filters such as nearby in your city, common friends, or even friends of friends.

Airtime allows users to video chat with one another or drag their own videos in from sites around the web like YouTube, and watch them together. Rumor has it that Airtime is also considering incorporating synchronous music listening and a platform for group chat with mobile apps on the way ‘very soon’ according to Airtime developers.

Although there are plenty of other ways to communicate through video, most of those platforms are tethered to desktop applications such as Skype, that still lacks some of the sharing options Airtime provides. Inspired by his own plight during a distance separation from his own girlfriend,  Sean Parker, co-founder of Airtime, decided it felt pretty distant to have to share a video with his girlfriend and then sit back, wait, and listen to or watch her reaction to it. He wanted them both to be able to watch it together, enjoy it simultaneous. A real-time human connection on a digital format.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

What is Tout?

We have had many Pinterest and Instagram-a-holics since those two stormed their way onto the social scene. However, short of YouTube we have had very few platforms that have provided us with a quick and easy method for uploading videos. Until now. Tout is a social media platform that enables users to take their own videos, up to 15 seconds long, and shoot them to their Facebook, Twitter, email contacts, or even SMS. With an engaging reply feature, Tout users can enjoy “Tout conversations.”

Combining social networking with the true power that video has to increase conversation and engagement can be a powerful force to be reckoned with when it comes to getting a social buzz going.

Tout Experiences

  • Some brands like USA Today, Access Hollywood, The Weather Channel, and CBS are already using Tout to interact directly with their audiences resulting in comments, questions and conversations that help extend the reach of their presence on the internet as well as traditional television.
  • Users can view video updates from their friends as well as some big celebrities or record their own Touts that can be shared with both family and friends. With real-time updates, high-quality video and “video everywhere” features, Touters can stay in-the-know about the events in the lives of those who are important to them.
  • Many celebrities such as Katie Couric, Dwayne “The Rock” Johnson, Greta van Susteren, and Jeff Probst have begun using Tout to get connected personally with their fans. Big name stars like Stephen Spielberg and Madonna have actually answered Touted questions from fans from the red carpet.

Tout is beginning to change how people interact on social platforms. With more direct interaction in real-time, distance and disconnections are quickly becoming a thing of the past. Social sharing with a more vibrant experience in sound, motion and high-definition color and quality means that for many in the business of social, those things that cannot be shared fully in a still photo have become more up-close-and-personal in rich video media.

Get Touting!

Anyone can sign up at Tout.com and get started creating their own 15 second videos. Do not underestimate how powerful a message you can convey in those few short moments. Users can log in through the site, integrate with their Facebook account, or head to the Android store to grab the app. Check out this fantastic introduction video for Tout.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Jon Ferarra, CEO and Founder of Nimble.com on Marketing Made Simple TV

Jon Ferarra, CEO and Founder of the social CRM firm Nimble.com sits down with Jeff Ogden of Find New Customers on Marketing Made Simple TV. Here you will learn:

  • Why the world really does need a new CRM offering.
  • The problem with CRM
  • How social media changed the world of selling and how sales and CRM need to adapt.

Marketing Made Simple TV publishes each week on Thursday at noon ET at a wide variety of sites.  We invite you to subscribe to the show to catch future episodes too.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

SignMyPad – the PDF Document and Signature Solution

SignMyPad is a great app that is perfect for those in the sales industry, or those practicing law or real estate transactions. It allows users to fill in information in fields on a document as well as gain viable signatures from clients on-the-fly.

The Test

Running a test on an iPad shows that this is a very user-friendly and quick application for filling in text fields, dates, check boxes and more on documents. While other applications such as Smartnote may have a couple of more alternatives for the insertion of special characters, Smartnote is nowhere near as fast as SignMyPad. Since those in the real estate, law and sales industries are frequently only n need of check boxes, signatures, and text fields, this app fits perfectly.  If you are using the newest iPad OS, you should also have a bit more flexibility and functionality. Using it is s easy as selecting the type of items to enter.

  • Date
  • Radio Button
  • Signature
  • Check Box
  • Text

Using the date option auto-enters the current date and a sales person should be able to create a full purchase agreement without spending too much time or putting clients on hold for too long.

Pros of SignMyPad

  • Fast
  • User-friendly
  • Flexible
  • Functional
  • Opens documents from email attachments or Dropbox

Cons of SignMyPad

  • No landscape option
  • In some instances copy and paste does not work across documents

About SignMyPad

This app was created by Autriv Software Developement and is available for $3.99. The newest version allows for saved signatures and a clean folder interface for users.  Even if signing documents isn’t an everyday thing for you in your industry, the convienience versus the price makes this a must-have app. A Pro version for $19.99 includes geo-tagging options for saved PDF’s.

This app is available on iPad and Android.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

The Ten Commandments of Communication

Smoke signals

http://www.shanelavalette.com/journal/2009/11/28/johan-bergstrom-smoke-signals

INTRODUCTION

For as far back as I can remember there have always been certain things that were considered appropriate and not acceptable for communicating between humans.

These include guidelines within a particular type of communication as well as when what type of communication is most effective and preferred.

Let’s start with types of communications. It may be impossible for many of us who literally walk around with the world in our pockets to imagine a time when contacting another person was more than a fingertip away.

INDIGENOUS COMMUNICATION

Anyone who has ever watched a ‘cowboys and Indians’ movie knows the basic etiquette of smoke signals. The Indians mastered them and the cowboys were always giving away their location by lighting fires that created ‘here I am’ smoke signals at the least opportune times.

There were also the signals that resulted from catching the sunlight on a piece of mirror or glass. I don’t know the science behind it. But it seemed to have its good points too unless it was cloudy, raining or nighttime.

Mores Code Chart

International Morse Code Chart © http://kboo.fm/node/28249

THE QUANTUM LEAP

According to John Perry Barlow, the telegraph was the signal of the technological leap that begat the types of communication we have today. With ‘Morse code’, messages could be transmitted by wire (or cable) over great distances both across land and sea. They were ‘translated’ from code to an understandable language.

That worked well except for when some a cable broke or some ne’er do well cut the line and interrupted the then vital means of communication.

THE TELEPHONE

Then came the telephone, with operators. Invariably in a small town, the telephone operator was the best-informed citizen, even though one was not supposed to listen in on private conversations. The same shortcoming existed where people shared the same phone number called a ‘party line’. The person being called knew by the type of ring tone which party it was for. There again one could listen in their neighbor’s call and violate their privacy.

If you remember the movie, Driving Miss Daisy, there was one phone in the first floor hallway. There was a piece of furniture it sat on and on a shelf with the paper phone book. Well you can wipe out that nostalgic memory along with all the great ‘telephone tables’ I painted as a decorative painter. They were a combination of bench, table and shelf. Some of them were quite lovely and a modern facelift made them quite the collector’s item.

But then, every room had a phone. Phones came in every color to match any décor. There were princess phones for the ladies of the house, wall phones for the kitchen and the standard table or desk phone. They were all made by one company and they were made to last. In fact, they outlasted the technology they were made to serve.

FAST FORWARD

telephone table painted by Alison Gilbert

Telephone table from the © 'Recycled with Love' Collection. Painted by Alison Gilbert

Now let’s fast-forward from operators, to dial phones, to touch tone phones, to huge mobile phones, to car phones, to the cell phones of today. That’s lots of kinds of phones. There is also faxing, texting and the myriad of ways we can communicate by Internet.

We have so many choices. Do we call someone and on a landline or by cell? Do we e-mail them? Or should we text them, message them on Facebook, or use Google +? How did people manage before? Many people in countries where landlines are not laid use cell phones as their major line of communication. Most of us, in what we consider ‘civilized’ countries, cannot live without our cell phones even though we have landlines too.

But have you noticed that given the nature of the relationship, it is sometimes a challenge to know which is the most appropriate way to contact someone? Is a phone call too familiar? Sometimes it can be. I have even noticed that an email can be intrusive too. In fact, it is not so easy to get someone’s e-mail address anymore. Many businesses have a form to fill out so they can contact you.

WHAT TO DO
So far there does not seem to be an official etiquette book on the do’s and don’ts of present day communication. I find a lot of it is common sense. Just about as often, I go by what feels right to do. Sometimes, I will have many choices, which makes it more difficult. Other times, the situation limits my choices and makes my decision easier. Here’s a general rule of thumb or ‘Ten Commandments of Communication’ that I have developed:

http://brutishandshort.com/2012/04/18/dont-be-a-dick-unless-youve-got-his-watch/

The Dick Tracy Two Way WristTV
© http://brutishandshort.com/2012/04/18/dont-be-a-dick-unless-youve-got-his-watch/

  1. Do what is least invasive. You can always move onto another less formal means of communication once the groundwork is laid.
  2. Email in all caps is considered yelling, so use your indoor voice.
  3. Unless someone is your sweet heart or it is an emergency, call at a reasonable hour. What is reasonable does vary from person to person.
  4. Do not call someone’s cell number unless they gave it to you or it is on their business card.
  5. Personal email addresses should be given the same consideration.
  6. Ever think of sending a letter? I mean a personal letter, not spam.
  7. And speaking of spam, the verdict is still out on bulk email in my book. Even people on a permission-based mailing lists can find one newsletter after another rather tiresome. Unless you have something of real value and importance to say, I say, don’t send it.
  8. When you leave a phone message, speak slowly. Repeat your information, you name, your phone number and the reason for your call. You name, your phone number and the reason for your call.
  9. Respect other people’s privacy. That may seem like a joke these days but do your best.
  10. Do not talk on your cell phone in a restaurant or other public place as if it were your private space.

I hope you find these guidelines helpful. Please let me know what you think, agree, disagree, have another or better idea. Hope to hear from you soon. Thanks.

AUTHOR:

Alison Gilbert is the Digital Age Storyteller. She is a regular contributing author to DBME, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz. Located on Long Island, New York, MARKETING BYTES serves clients virtually everywhere.

Their boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by transitioning from traditional advertising to online marketing. Contact MARKETING BYTES at info@marketingbytes.biz or call 516-665-9034 ET

SOURCES :

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Is Your Business Website Ready for Mobile?

Is your small business website ready for mobile? I am referring to the smartphones people have been overwhelmingly converting to.   According to a recent Google Study using research firm Ipsos they quantified what devices costumers across five key global markets are currently using. Not surprisingly, the numbers show that smartphone ownership is on the rise. What caught some analysts off guard was the finding that in each of the countries polled, use of mobile phones had edged out use of personal computers in 2011.

According to a study by Compuware 71% of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home.

Nearly 60% of web users say they expect a website to load on their mobile phone in three seconds or less, and 74% are only willing to wait five seconds or less for a single web page to load before leaving the site. 50% are only willing to wait five seconds or less for an application to load before exiting.

Below are some best practices for mobile websites suggested by GoMO:

1. Keep it Quick   Mobile users want their information fast. To help them, design your site to load fast and make copy easy to read. Prioritize the content and features that mobile users need most. Use your desktop site analytics to see what mobile users are doing

2. Make it Easy to Convert No matter what your site’s objective is, your customers need to be able to do it with a virtual keyboard and no mouse. Make it easy to buy something or contact you!

3. Simplify Navigation  No one likes to be confused. Clear navigation and, on large or complex sites, search functionality, will help your customers easily find what they need

4Make it Local – Consumers look for local info on their phones all the time—from locating the    nearest gas station to finding an open pizza place. Include functionality that helps people find and get to you.

5. Be Thumb Ready – People use their fingers to operate mobile devices – especially their thumbs. Design your site so even large hands can easily interact with it.

6. Make it Seamless – People now use multiple screens throughout the day. Convert as much of the functionality of your desktop site to mobile as you can to create a seamless experience.

7. Design for Visibility – A mobile-friendly site gets its message across without causing eyestrain. Make it easy for your customers to read – remember they may be in a place with low light.

8. Use Re-Directs – A mobile site redirect is code that can automatically tell if visitors are using a mobile device and send them to the mobile-friendly version of your site. Have your site developer implement this redirect code so your customers get the best version of your site for their needs.

9. Make it accessible.  Your mobile site should work across all mobile devices and all handset orientations.

10. Good mobile sites are user-centric, which means they’re built with input from your audience.

It is time to consider all modes of electronic media in your business marketing plan.  Mobile users will continue to play an ever growing part of how you will gain your customers.  Start incorporating these processes now.

Author:

Marilyn Zayfert is a passionate digital strategist implementing online and mobile applications. She is a results-driven sales and marketing strategist with a proven track record of achievement and demonstrated success. Marilyn founded illumiNET Creative Media in 2009. illumiNET Creative builds and implements online marketing strategies for local businesses. Twitter @mzayfert

Website http://www.illuminetmedia.com

Sources:

http://www.investorplace.com/2012/01/google-study-mobile-phone-use-tops-the-pc-goog-aapl-dell/

http://www.ipsos.com/

http://www.compuware.com/d/release/592528/new-study-reveals-the-mobile-web-disappoints-global-consumers

http://www.howtogomo.com/en/d/why-go-mo/#mobile-best-practices

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

What is in Our Mobile Future?

In 2011, the number of Smartphone’s sold exceeded the number of personal computers. At its current projection, the number of mobile devices will significantly outnumber the  PC’s in just a few years.

The Past and Future of Mobile

As mobile use increases in the future, AI may also have a large impact on the users mobile experience. Many online services will play a large part in helping us to organize and go about our daily lives. AI combined with vital algorithms will:

  • Organize and handle personal information
  • Alert us about important events
  • Help us decide which products to buy
  • Monitor everything from calendars to health care
  • Help us manage services with consideration for our personalized consumer needs

With a realistic projection on the evolution of mobile devices, it also indicates that we are likely to move away from typing all of our days jargon into tiny keyboards on Smartphones and more towards touch screen options, device ‘bumping’ or ’tilting’, sensory triggers, voice activation and other types of communications that mimic ‘human’ gestures and fluidity.

To Smart App Infinity and Beyond

Although apps will continue to play a huge role in the manner it does now, there will likely be more options for consumers in helpful virtual

Apple iPhone 3GS, Motorola Milestone and LG GW60

Apple iPhone 3GS, Motorola Milestone and LG GW60 (Photo credit: Wikipedia)

programs that enhance what we have now for messaging systems, virtual shopping options, entertainment,  news and more. We are currently seeing this type of forward progression in apps that offer a more personalized experience. They tend to learn the behavior of the user, continuously get smarter, and stay updated on you over a period of time.  As our technology for mobile devices and apps continues to grow, so does our opportunity for new developments.

Be Prepared

Once you have decided to utilize mobile platforms for your business, there are many determining factors to consider when creating the most effective business plan for your personal business needs. If you plan to bypass desktop devices and putt full focus on mobile or just implementing it slowly into your businesses marketing campaign plans, you will need to have an idea of projected requirements to meet the same standards as time goes by. One of the best ways to ensure you are giving it the proper focus is to stay on top of trending industry news and be ready to implement new and helpful interactive programs, assistance, and mobile products in very short periods of time.

Author:

@BasilPuglisi is the Executive Director and Publisher for Digital Brand Marketing Education (dbmei.com). Basil C. Puglisi is also the President of Puglisi Consulting Group, Inc. A Digital Brand Marketing Consultancy that manages professional and personal branding for Fortune 500 CEOs, Hedge Fund Managers and Small Business Owners.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Snaptag Versus QR Codes

QR codes have been a new and unique source of executing mobile marketing campaigns in recent times. Many seem to not only enjoy participating by using them, but have actually begun to look for offers from those with QR codes and may even have begun to ignore those that do not have them at all.

What is a QR Code?

QR is short for quick response and that is exactly the purpose of the QR code. These codes take an element of data from transitory media and sends it to your mobile device. The code will give you details about that business, item, or even discount information on products and services.

QR Codes are more useful than a standard barcode in that they can store a more data and a wider variety of it. QR codes commonly include URL links, text, coordinates and more.

How Does This Benefit Businesses?

Most marketers are well aware that mobile marketing is becoming increasingly more important, almost by the day. No method of advertising could be easier than one that consumers reach out for, instead of being asked to look. QR codes allows those consumers who prefer not to be barraged with overt marketing tactics to choose where they will show interest in a product or service.

There is really no limit to the options that can be embedded in a QR code.

  • Running a restaurant? – Embed a great recipe, a buy a meal get one free discount, a special on this evenings dessert.
  • Authors – Add a QR code to the back of your book that enables a consumer to get extra features or hidden endings to your script.
  • Good health practices – Doctors, or other medically related practices can add good tips and tricks for healthy living to their QR codes, update them every month for innovative creativity in the medical field.

Vital Aesthetics Arrive to QR Coding

Traditionally, QR codes have retained a Rorschach look to them, leaving the responsibility on the advertiser to make sure consumers know whose QR code they are scanning. However, with Snaptags, QR codes and increasing brand awareness have meshed nicely. Snaptags have traded out that whole inkblot look for a code ring that serves the same functional purpose.

Who is Using Snaptags?

Because of the applied branding ability on Snaptags not previously available on QR’s, we can now see who is actively using them.

Picture c/o http://www.socialsnaptags.com/

Snaptags Cons?

Although Snaptags no doubt win out in the aesthetic element, there are other issues that can make Snaptags less beneficial than they appear. Many venture because of the supporting copy, Snaptags are not as easily accessible as QR codes. Snaptag stands by the fact that all advertisers would need to do is determine the required supporting copy, but this does lend itself to the inaccessible accusation.

Many current QR code advertisers agree that if a mobile marketing campaign is managed correctly, the aesthetic element of the Snaptags versus traditional QR’s is hardly advantageous.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Digital Media Monthly

Text - DIGITALETHOS to 22828 to sign up!