Top 10 Stories on Digital Ethos for 2012

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy —  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy —  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants —  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits —  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“What’s in store in 2013 for Revenue Performance Management companies?” – Brian Kardon [VIDEO]

In this show, Brian Kardon, Chief Marketing Officer of Lattice Engines (http://www.latticeengines.com) joins host Jeff Ogden (http://about.me/jeffogden) for a fun and engaging Marketing Made Simple TV show.Brian Kardon, Chief Marketing Officer of Lattice Engines

What you will learn in this show.

1) What’s really happening in revenue performance management

2) What changes to expect in 2013. (Update: Eloqua being acquired by Oracle.)

3) How marketing leaders can know when it’s time to go, and where to look.

Brian Kardon is currently CMO of Lattice Engines, a fast growing big data firm. Prior he was CMO of Eloqua and has held CMO positions are firms like Forrester and Reed Elysevier. He’s also an expert player of the alto saxophone.

Marketing Made Simple TV is a production of Find New Customers (http://www.findnewcustomers.com) and is supported by sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Does Santa have a branding problem? A PR Guy’s Perspective

santa needs a PR guyAfter seeing dozens of print and TV commercials over the past few months, actually years, which featured Santa Claus I thought it might be time old St. Nick got some branding assistance.  The image of Santa Claus,  jolly and beloved symbol of the importance of sharing  and giving during the Christmas holiday continues to be exploited.  Dressed in his red suit, black boots and with a long white beard; people all over the world recognize his image and its message.  From a personal branding perspective Santa’s a super star, bigger than Elvis or Lady Gaga will ever be.  It is for this exact reason why businesses offering all kinds of products and services have latched onto Santa, making him their seasonal spokesperson and product endorser. 

Departing from the North Pole on his sleigh driven by eight reindeer (not Mercedes automobiles or red trucks), Santa makes his way to homes around the world.  He dives down the chimneys and leaves presents under the Christmas tree for all good children.  His story image and message is simple and helps to motivate children to behave throughout the year.  Whether you “believe” or not the innocent and positive message of Santa is clear and recognizable to all.

According to Isabelle Albanese’s About.com page on How to Make Your Messages Memorable we see part of the reason why Santa’s image and message is so easily and often used.  “When a piece of communication is to the point, relevant, worthwhile, and compelling, it moves you — the listener or reader — to action.  Moving people is not magic — it’s all about effective communication. Anyone can achieve effective communication by using a simple tool that has an uncanny ability to pinpoint why any message works or doesn’t work, and how to improve it.”  

We can learn much from Santa and it is time we give him a little branding advice. We live in a mass communication and overly commercialized society.  The image of Santa Claus has become an image in countless marketing campaigns and commercials.  One of the first companies to prominently feature Santa in mass marketing was Coca Cola back in the 1920s.  Coke used the image of Santa in many ways and promoted his wholesome image and garb to market its products.  This resonated with the consumers and the iconic Coca Cola bottle and Santa are linked together as part of Americana.  Lesson to be learned Santa, from a personal branding and marketing perspective, protect your brand and your image.  Watch out for your reputation and don’t let others use your image for their purposes.  Recently Instagram (owned by Facebook) changed their user agreement, permitting them to use images people have uploaded online to their free service.  Images of individuals can now be used for promotion and marketing of Instagram.  The settings and policy may change but be careful where you post information and your image, once you let it go who knows how it will be used.  

We know Santa’s message but do we know the “real story.”  A Santa in a Hawaiian shirt and shorts or dressed in red leather for a motorcycle commercial is far from the legend.  

Let’s turn the page and a look back into the origin of Santa Claus, which is St. Nicholas.  Born in the third century in the village of Patara (which is now Demre, Turkey), Nicholas was recognized as a saint before the canonization process began by the Roman Catholic Church.  His first act of giving was when he gave away his inheritance from his wealthy parents to the needy, sick and suffering.  Nicholas became a Bishop, dedicated his life to God and became known for his generosity towards others.  Through folklore dating back centuries, the modern depiction of Santa was adopted as the man in the red suit and white beard.  He has evolved into what we see today.  Simply Google Santa and you will find countless images. 

The story of Santa Claus is rooted in the act of giving to others less fortunate, which is something that should be upheld and recognized.  While it is important for businesses to thrive, and a pathway to success can be marketing campaigns, a sense of history and morality should not lose its place in the equation.  The image and message of Santa Claus brings happiness to families, rewards to children who are “nice” instead of “naughty.” When Santa is portrayed without these attributes and values, the essence of what Santa represents is diminished.

We learn from his story and legend that it is important, for business people and for Santa, to stay on message.  Don’t let others control your message and how you want others to perceive you.  Your personal brand matters and it needs to be constantly tended to and monitored.  

Thankfully there are many real “Santas” around the world and across the United States who work hard and dedicate their time and efforts for good, charity and for children.  Let’s hope more of the these individuals continue to positively portray Santa Claus and his message of giving and good will towards others.  With the struggles and tragedies of 2012 this message needs to resonate more than ever.    

Sources:

About Bill Corbett Jr.

This article is provided by Bill Corbett, Jr., President of Corbett Public Relations, Inc., a leading media relations, social media and personal branding consulting firm. For more information, go to corbettpr.com or to his blog corbettprblog.com. He can be reached at wjcorbett@corbettpr.com or @wjcorbett.

You’ve Got Comments. Now What?

Blog CommentsA client of mine asked a question the other day that got me thinking – “What should I do with all the comments on my blog and Facebook page?”  It was a question that required deeper understanding of their meaning, and when I inquired, she told me quite clearly, “We get so many comments that we don’t reply to them all.”

WOW.  That is a very important statement.  You have so many comments that you just don’t reply to them all???  After you give a presentation, do you answer questions?  If someone calls, do you not answer?

Most people are blogging to encourage participation.  I know this particular client certainly is.  She wants to be seen as an expert within her field, and often ends blog posts with questions encouraging responses.

So why, then, wouldn’t they answer each comment?  The easy answer is that they should, and for three main reasons:  comments build community, comments shows that you appreciate the readers time and effort in responding, and they encourage discussion among your readers.

But, there are more subtle ways that comments and your replies will help your blog.  Your answers may encourage more people to comment and weigh in on the discussion.  After all, people aren’t commenting just to hear themselves type.   Comments will also help with search engine optimization (SEO) since it is likely that comments will be re-iterating keywords used within your blog post making you more likely to rank for those keywords.  In addition, comments may use additional keywords that you hadn’t used, thereby helping you rank for those, as well.

In addition, your responses to blog comments help you build credibility and authority, which is most likely one of the reasons that you are blogging in the first place.  By responding to comments, you will be seen as the go-to expert in your specific topic.  It also shows a willingness to debate and learn from your readers.

There are some reasons why replying to all comments is not feasible or necessary, however.  There are some comments that just don’t require a response.  They are those comments like, “I agree!”, “Thanks.”, “Great Job!”  However, I believe any other comments, including ones that are discussing the merits of the blogs, should be addressed.  If you’ve asked for a response, don’t ignore them.

What do you think?  Should all comments be addressed?  What do you do with your own blogs?  How do you handle comments?  Let’s discuss it in the comments, and I’ll make sure to answer!

 

Resources:

To Reply or Not to Reply to Blog Comments – That is the Question

Responding (Or Not) to Blog Comments

Should I reply to every blog comment?

5 Reasons Why You Should Respond to Every Comment

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

The Trust Edge – Author David Horsager

David HorsagerIn this episode of Marketing Made Simple TV, author of The Trust Edge, David Horsager, joins Jeff Ogden for a fun and engaging discussion about Trust.

In this show, you will learn:

  1. Why trust is THE most critical thing in business and life today.
  2. The 8 Pillars of Trust
  3. The biggest misconceptions about trust.

This show also contains a great offer. Viewers who send an email to ryan at davidhorsager.com with the subject line containing the show host name, “Jeff Ogden”, gets a packet of free content on trust.

Marketing Made Simple TV premieres a new show every Thursday at noon ET at Marketing Made Simple TV and many syndication sites. The show is a production of Find New Customers and is made possible by the show sponsors featured in the show. Please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

A Look At Mobile Marketing [INTERNSHIP]

2d Mobile Barcode Scanning Instant VisibilityMobile marketing is sky rocketing due to smart phones and advanced technologies coming about. Mobile marketing is marketing on a mobile device or through the means of any wireless network. This includes cell phones and tablets. Mobile marketing is an extension of online marketing that focuses on targeted audiences viewing ads on their mobile devices.

Mobile ads command a lower price on average than web and print advertisements. With so many people owning a cell phone or tablet, mobile marketing is the least expensive way to advertise. Mobile marketing includes SMS and MMS, display ads, QR codes, mobile websites, mobile apps, and more.

SMS (short message service) is a great way for businesses to make sure they are reaching out to their audience. By taking advantage of the SMS feature on mobile phones, businesses can create brand awareness by informing their subscribers of new product or service information through text messaging. SMS has expanded quickly as a new channel to reach the consumers. MMS (multimedia messaging service) has taken SMS to a different level by including pictures, videos, and sounds. By adding pictures, videos, and sounds, this makes the ad more persuasive. This gives the consumers more appealing content instead of just words. Pictures, videos, and sounds gives the advertisement a lot more visibility because it’s more interesting to the eye.

Setting up a mobile website is a lot easier than it looks. This process takes your existing website content and formats it for a mobile screen. This makes it much easier for a consumer to browse your site. WordPress has plugins that may help you through the process of making your website mobile. There are many other websites that can turn your website into a mobile one, simply Google “mobile website converter”.

Another way to advertise your business through mobile networks is to claim your business on a location-based platform. This lets your customers “check-in” with sites like foursquare, Facebook, and Twitter, gaining your visibility to other possible consumers. While on a website, it would be ideal for your business’ ad to “pop up”. Running a mobile ad campaign is a good idea for visibility. While roaming on the internet a person can see that your new restaurant is nearby and offers a unique experience.

QR codes (quick response codes) are those little bar like squares that are able to be scanned. There are getting increasingly popular because they are easy to use. The only downside to QR codes is that they can only be scanned by smart phones. Using websites like Beetagg.com allows you to download the QR code that you want to launch. QR codes bring you to that business app. Mobile apps are a huge success so far in smart phones and tablets. Apps are sometimes the main reason a person would want to get a smart phone or tablet. Apps are like mobile websites but offer something different. You can make your app free or cost money, it is up to you. People prefer apps over websites because apps are easier to navigate and are different than a typical website. Variety is always key.

Mobile technology is the future. Soon as we know it everyone will own a smart phone and or tablet. Mobile marketing is doable for any small business or large corporation. It is a way for a company to connect to their audience anytime and anywhere. It comes in handy because people are always on the go and always on their cell phones. Bringing advertisements to their finger tips is definitely a smart move.

Sources:

 The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

Facebook Changes Privacy – For the Better?

Facebook Banner PrivacyThis past Wednesday, Facebook unveiled changes to their privacy settings, and as usual, this has caused quite a stir amongst their 1 billion users.  But are these changes something we should worry about, or is Facebook making our privacy a bigger part of their plan?  Only time will tell.

For now, we are left with the changes that will be occurring over the next few weeks, as they roll out to their full membership.

And, what are the changes that we will see?

Most importantly, members will no longer be able to hide their profile from Facebook’s search function.  Until these changes take effect, users who didn’t want to be found via Facebook’s own search function had the opportunity to “hide” themselves, so that they would not come up when people searched on their names.  According to Facebook, this was not a feature that was well-known or used by a large percentage of people (“a single-digit percentage”), however it was available should people want the benefits of Facebook without being “found”.

Another change will be a refreshed Activity Log, which is where you can review all posts, comments, likes, and shares you’ve made since you joined Facebook.  Now, there will be more information about your personal data, photos and status updates spread across Facebook.  In addition, they are rolling out a new Request Removal Tool that will help you ask people that have uploaded photos of you to remove them.

In addition, Facebook will be providing information about content you have chosen to hide from your Timeline, and whether that information may still appear in other news feeds and searches.  This is especially helpful if you have shared something and later decide to remove it.  This new notice will show you who else may have shared the content, and where it is still visible.

The final change will be the context menus where privacy settings will live.  Currently, the settings are spread about several different menus, depending on what content you are looking to secure.  Going forward, the privacy settings will be called Privacy Shortcuts, and will be a single, organized menu where adjustments can be made.

All of these changes, except our ability to hide our profile, will make it easier to control what is seen and by whom.  And Facebook is taking an active role in helping us see where our content is visible, including pictures and videos.

What do you think of the changes?  Are they for the better?  Worse?  Does it matter?  Let’s talk.

 

Resources:

Facebook Changes Privacy Settings

Facebook Changes Privacy Controls, Forces Users to be Searchable

Here’s What the New Facebook Privacy Settings Will Look Like

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Selling Fearlessly – Sales expert Robert Terson

Robert TersonIn this Marketing Made Simple TV episode,sales expert Robert Terson share key sales advice for you, including:

1) Why soft skills like attitude and drive matter more than everything else. (e.g. The Mound Road story)

2) The awesome power of story – why you need to master it.

3) Why his book is for the special needs of one call close salespeople.

We thank Robert for appearing on the show, and we remind you that new Marketing Made Simple TV shows premiere every Thursday at noon ET at Marketing Made Simple TV and many syndication sites – reaching a massive audience of over 1 million people. The show is supported by sponsors who want to reach that audience of over one million each week. To learn more about how your company can benefit from show sponsorship, visit our sponsor page.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Justin Handley on Digital Business Hour

Justin Handley

Justin Handley founded the Narasopa Media in 2000, and has steadily built it over the last 12 years. The first five years were spent experimenting and learning, doing everything from web design to ghost writing books on marketing. Working behind the scenes for some of the world’s top marketers Justin gained a solid foundation in the essentials of online marketing and project management, and was a project manager on things as varied as Virtual Family Kingdom, a virtual world that went to 200,000 users in 30 days, Cisco’s AS3 reseller management application, the online multi-player version of Rich Dad, Poor Dad.

In the last five years just has completely built four online businesses from the ground up.  Every one has hit 1 million dollars in less than 12 months.

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

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