How to Grow Your Business via Marketing – Jenny Vance

In this episode of Marketing Made Simple TV, Jenny Vance of LeadJen, a top demand generation expert shares key tips for companies large and small.

In this fun and engaging show, you’ll learn:Jenny Vance LeadJen

  • The Importance of the phone and direct mail in marketing today
  • Why you need to nurture and score sales leads
  • How buyer personas are the foundation of great marketing program

We thank Jenny for her appearance on Marketing Made Simple TV and invited you to view future shows premiering every Thursday at noon ET. Marketing Made Simple TV is a production of Find New Customers, which is now part of The Pedowitz Group. It is hosted by Jeff Ogden and is supported by show sponsors, so please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Facebook Takes on Google with Graph Search

Introducing Graph SearchEver since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me empty-handed.  I always looked to Google to find exactly what I was looking for.  Despite the recent article outlining a great Facebook search “trick” earlier this week (see Facebook Introduces ‘Graph Search’, but this Search Secret Already Helps Marketers), Facebook really had no handle on search.

Now, that all changes.

What is Graph Search?

Graph Search allows users to search for anything connected with them through their “social graph”.  This new search tool basically searches through everything you have ever done on Facebook, and everything your friends have done and shared publicly, and answers your search requests with that information.  Facebook is going to give you the exact information that it thinks you want, based upon your connections within the site.

For example, if you search Google for restaurants, you will get many pages of restaurants that may or may not fit what you are looking for.  Search Facebook for “restaurants my friends like” and you will get very specific results, based upon your friends “likes” and comments.  Based upon the theory that we “trust” our friends on Facebook, these results will more likely result in a purchase, or a visit.

This is great for business.

If you are a small business with an optimized Facebook page, and lots of connections, Graph Search will customize results to the individuals that are searching based upon their connections, and not any SEO tricks and not based upon the popularity of your site.

More importantly, as research has shown, consumers are 71% more likely to choose a product or service when a friend recommends it to them within social media (see Consumers 71 percent more likely to buy based on social media referrals).  Word of mouth marketing is alive and well!  Remember, people do business with people that they know, like, and trust.  And, if a Facebook friend has used, recommended, or “liked” a business, there is an inherent level of trust in that recommendation.  And, that is the information that will be served through Graph Search.

In addition, businesses with a physical location may benefit most from Graph Search.  Especially if they encourage people to “check in” to the location.  This will provide Facebook more information to provide your friends searching for similar businesses.

In order for graph search to meet its full potential Facebook business page users will need to make sure that their information is complete, including the address, and make sure that the category your page is in is the correct one for your business.  You don’t want your jewelry company being listed as a non-profit, now do you?  The more information you provide on your business page, the more accurate the search results will be.  In addition, the more people that check-in or “like” your page, the more likely it will show up when searched for.

How do I get Graph Search?

Right now, it is only in beta, but you can apply for Graph Search by signing up for an invite.  I signed up two days ago, and received my Graph Search today!

So, are you impressed?  Does this fill a need you had?  Will you use it?  Let’s discuss it in the comments!

 

Resources:

Introducting Graph Search

Facebook Graph Search: The Experts Speak

Is This The Facebook Search We’ve Been Waiting For?

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement

How Graph Search can help users see the world through different lenses

How Facebook’s Graph Search Impacts Small Businesses

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“Think Like Zuck” Lessons from Facebook’s remarkable CEO

In this Marketing Made Simple TV show (Click button in lower right to maximize the viewing window), Ekaterina Walter, author of Think Like Zuck and social media innovator at Intel, shares tips (Which she calls the Five Ps) from Facebook Founder and CEO Mark Zuckerberg,

In this fun and engaging show, you will learn:author-ekaterina-walter-think-like-zuck

1) Learn why movements are better than products
2) Why companies need to focus on “Why” rather than “What.”
3) How culture is the biggest factor in a company’s success or failure.

This show also offer a free excerpt from the book. Click the button in the show to get the exceert.

Marketing Made Simple TV is a production of Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com)

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Graph SearchFacebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has been a hidden gem for some time, while most news and media outlets talk about it as something that was only used to find people or a page, digital marketers have been using it to find public info on just about anything for a few years now.

If you’re a travel agent, you can go ahead enter the keyword “travel”, “vacation” or even say “Hawaii” then make you way down the left column and click “public”. That will reveal anyone talking about any of those keywords, and while that’s far from a hot list, its always been a great lead generator for downtime, after all a public post “I need a vacation” or “I am planning a trip to Hawaii” could be a great lead for a travel agent. The same could be true for real estate, wedding planning and so on…

The graph search is really an extension on what Facebook search can already do and provide you, just refined so that it’s nice and pretty. Graph Search’s functions will be limited to start, only focusing on four main areas: people, photos, places, and interests. The search will also not be in the mobile version or pull from instagram.

The emphasis for business is going to be on “Likes” and “Check In” as the social endorsement age will be in full swing with Facebook Graph Searches, after all if you wanted good Italian food in Michigan, you might search for “Italian restaurants in Michigan liked by my friends from New York”  and the results will pull in practical information as well, such as reviews and prices.

With privacy being a major concern Zuckerberg explained that “It was a really hard technical problem to index all of these 1 trillion connections” while maintaining individual privacy for users, but Facebook made sure that “every piece of content” searchable with the new service has its own audience and can only be searched if it has been shared with a user.

The Major difference?

“Graph Search is designed to show you the answer and not links to answers,” said Zuckerberg.

 Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

“Brains on Fire” Igniting Powerful Sustainable Word of Mouth Movements – Courageous CEO Robbin Phillips


In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please note the camera changes, B-roll content and green room (off screen staging area) just like a network TV show. This is why Marketing Made Simple TV is “TV on the Web.”Robbin Phillips Brains on Fire

In this show, you’ll learn:
1) The differences between movements and campaigns
2) Why Movements happen off-line and not on-line.
3) How Movements Help Your Advocates Feel Like Rock-Stars

During the show, you can download a free first chapter of the Brains on Fire book by clicking the Yes, Please button in the show.

Marketing Made Simple TV is brought to you by Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com) and is made possible by show sponsors. Please visit them.

JasonFalls9:55pm via Twitter for iPad

@fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

The Best Video Strategy for 2013: YouTube Live & Google+

Mari Smith, called the “Pied Piper” of Facebook by Fast Company, has claimed “2013 The Year of The Video” and even has a webinar set for free on Jan 24, 2013 at 11AM to teach others how to capitalize on it. I don’t know what Mari has in store for her show, but I am interested to learn about how and if they’ll address the YouTube Live/ Google+ game change.

You see not only is YouTube the second largest search engine and the largest video network in the world, it also reports to have more than 3 billion hours of video streaming per day! With data like that, it’s hard to imagine a content or video strategy that doesn’t start with Google!

Google+ and YouTube – FREE

The combination of Google+ Hangouts and YouTube has provided an amazing way to capitalize on video in 2013, you see you can jump into Google+, start a hangout and then enable the hangouts on air feature. Once you’ve verified your YouTube Channel with Google all that’s left to do is hit “Start Broadcast”.

Most industry professionals feel that you’ll want to make this about YouTube, use their share and embed feature and you’ll get a better CTR on YouTube then you would Google+ Hangout as more people are used to that platform and it’s a much stronger brand.

Once you video stream is done, you’ll now get a chance to capitalize on SEO as YouTube will start encoding your broadcast to archive it on the channel. It’s also a great way to know your building up content and getting it out there in one session.

Video’s BIG Picture!

While some do have massive funding to run high end production, most businesses and individuals do not. It’s also true that sometimes production takes out the personal experience that live streaming tends to capture and most of us enjoy connecting with.

Plan out your topic, grab some resources but let the camera roll! This is a chance to be natural and take advantage of the social web. Let people grow with an in interest in who you are, what you offer and the topics you are passionate about. This is the long term strategy that just about anyone would recommend, don’t believe me ask Seth Godin! In a Google Hangout held in Google’s NYC office I asked Seth and Seth made it clear, “those that are genuine are the ones that will be around in the long run”.

Have a Plan

While this may seem free, it’s really not, you’re going to need to devote time to this. Treat your video strategy like a book, draw out an outline and go chapter by chapter and let the topics naturally flow into one another. To address business needs, make sure you have something of value to offer and give some conclusion in each video as you’re looking for a following, think TV series.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

2013 and Beyond – Where is Social Media going?

The FutureHappy New Year!

We’re 5 days into the new year, and so far, so good.  But, what is to become of the rest of 2013?  To answer that, I thought I would offer 5 social media predictions for the coming year.

So, what will 2013 bring to the world of social media?

1.  More businesses will move towards social media, and will begin to take it as a serious part of all aspects of their companies, and not just as a marketing tool.

In order for businesses to really succeed today, they need to incorporate “being social” throughout the entire organizations.  From customer service to accounting, everyone should have a hand in the social strategy.

2.  Businesses will begin to implement strategies for their social behaviors – they won’t just “do social”.

In order to be successful within social media, you need to know where you are going.  You wouldn’t set out on a trip to a new city without some planning and a roadmap.  Your social strategy is your roadmap.  It is going to show you where you are going, why you want to be there, and most importantly, how you are going to get there.  Gone are the days of putting up a Facebook page and calling it good enough.

3.  GooglePlus will begin to transform into a “go-to” social network and will begin offering advertising within GooglePlus.

As of now, there are over 500 million Google accounts, and there are 253 million actively using this social network.  This year, GooglePlus will grow to over 500 million active accounts, and the network will become a great source of information and offers as Google brings Plus into their advertising network.

 4.  Visual content will become even more important.

Right now, Facebook ranks videos and photos above regular status updates and links (as part of the EdgeRank algorithm), and as the year progresses, the use of photos and video will become even more important to gain access to users newsfeeds.  In addition, a recent study from Mashable showed that videos are shared 12x more than link and text posts and that photos are “liked” 2x more than text updates.

5.  LinkedIn will begin to fade.

Although this seems very specific, Facebook has begun to roll out a job finder function, and should that grow and be accepted by the over 1 billion Facebook users, I believe LinkedIn will begin to fade.  People rely on their community to help them make decisions, from where to stay to what products to buy.  They will also begin to look to Facebook for job referrals and endorsements, and Facebook Groups tend to be more active and more conversational than LinkedIn, which may spell the end to LinkedIn.

 So, there you have it.  5 predictions for 2013.  Do you have any predictions of your own?  What do you think of these?  Feel free to discuss below.

 

Resources

2013 Social Media Predictions for Facebook, Google+, Pinterest and more

5 Social Media Predictions for 2013

6 PR and social media predictions for 2013

Web and Social Media Predictions for 2013

Google announces stats for its Plus social network

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Digital Media and Business: The Case for Regulation

(be warned this is not a short read and the good stuff is at the bottom)

Digital Media Social Media Regulation and CertificationIf you follow anything just about anywhere the subject somehow always turns to the economy, and it should. Money makes the world go around and it’s the basis for our capitalist society. The confusion comes in when we try to figure out what has happened or is happening. It’s simple: the everyday individual has become as powerful as major media, has found ways to be as influential as any politician, can walk away from most jobs and compete with their former employer in many cases with better customer service at a far lower cost.

Unemployment in the United States is around 8% according to the Bureau of Labor Statistics, but many argue that the number could be closer to 30% because it doesn’t take into account those that are underemployed, or are no longer reporting looking for employment or their benefits expired.

What Happened?

The Digital Age arguably has a much longer history then the .com revolution, but this was the turning point that corporations and leadership in the United States missed, or just underestimated. The introduction of the web into the homes of American consumers began the shift in how we consume content. The development of search engines like Google redefined how we learn, in fact Education institutions at all levels still struggle with combating things like plagiarism and balancing the traditional book i.e. encyclopedia vs. the web i.e. Wikipedia. The Social Media revolution changed how we communicate and the mobile rush changed the speed at which we access and share content.

Digital Media’s Effect on the Business and the Economy

There is a battle going on between wisdom and knowledge and the business is coming out as the loser. There are a lot of reasons one can point to the current economic crisis, and the effect it has had on business in the United States. While some point to the greed on Wall Street from Home Loans, or Student Loans, they may not be why we can’t recover.

Education & Digital Media

Today’s youth faces an interesting choice, go to college and spend $40k – $120k and then learn how to use Digital Communications, or start as an intern for a digital company or startup and give 4 years of ups and downs and come out with a skill set that is more attractive than a college degree. In fact in many cases it will flat out provide the knowledge, skills and ability to put another agency or business out of business.

The ability to understand how to build a user, social and search – friendly website is already a major advantage, and take into account that using tools like WordPress and CopyBlogger could help you launch the framework you’ll need to get started for less than a week’s work and a few hundred dollars, it’s no wonder self-employment is on the rise (according to U.S. SBA). Take that to the next level and think about professional development, as a solopreneur you need to learn, set a pattern or “Read, Write and Share” and now you have a learning plan that can in many ways be more effective than traditional education. This also becomes the content, or story of you and your business, arguably the key component to marketing and business in the Digital Age.

Wisdom vs. Knowledge

Wisdom is a process, it takes experience and relationships to really acquire the skill set that gives you the ability to make long-term decisions. Wisdom is the value  that seasoned professionals and some corporations bring to the table, they tend to provide stable long-term solutions through an understanding of the bigger picture.

Knowledge is simply information, it has become nearly limitless and requires little effort to acquire, in many cases provided simply through a solution phrase “Google It”. Knowledge allows many to know more than the individual or corporation next to them by simply spending time to consume content.

A traditional corporation still moves like an iceberg, even if they bring in young talent, that individual is shaped and conforms to the hierarchy and becomes developmentally limited because of the structure they must adhere to. While in many cases they provide long-term solutions that are time-tested and proven, they also suffer for that practice. Time-Tested and Proven is the practice of pre-Digital Age business and is the reason why newspapers nearly went extinct. Once you consider the traditional models overhead for their employees, it’s no wonder you shake your head and try to figure out why their profits are down and their prices are up.

The solopreneur was stuck having to decide, work 9-5 for $60k a year (before taxes) likely with a commute or work at your own pace in a manner that fits you for $40 – $120k with taxes subject to your expenses (S Corp). The solopreneur lives in their community, can operate with significantly less overhead and pivots to solutions as they are introduced to the market. This means the business owner can get the website that was presented to him for $10k for $2k and in many cases will have someone who has a stronger relationship and understanding of that business and the community it serves. After all, why would they work for you, if they can work for themselves and do it for less with more freedom.

Starting to understand the wisdom vs. knowledge analogy?

This is at the heart of the current issue facing the United States economy, the balance between the two is swinging at the far ends of both, after all the best talent isn’t going to come to work for a corporation for less than what they can make for themselves and that’s not even giving consideration to the ego and freedom of being an independent business owner. The issue they face of “lack of corporate support” is vanishing in some industries like marketing as companies like Google and Constant Contact have now built entire service systems around training independent agencies and consultants, in many cases better than larger agencies can. This is nothing new to companies like AVON, Amway and Lia Sophia who have built their entire business model on helping independent business owners be the best trained service agents the world has to offer in their industry.   

How can the United States fix the economy is they don’t understand the change Digital has had on business? Policies that have been initiated by traditional models don’t fit when the middle market talent is rewarded by competing with the corporations they would have gone to work for. Now take into account laws and restrictions for some industries that just don’t fit into things like mobile and social marketing and you have a big issue facing the future of business in the United States, who regulates this?

The Case for Regulation

I hate to say it, but business is suffering from the two extremes; First there is the inflated expenses from a corporation product or service that is caused by unorganized management, poor execution and in most cases unneeded overhead. It doesn’t seem to get better when that product or service comes from an independent consultants who in many cases means well but can’t provide the actual solution their offering.

What’s worse? Is it the $10k for a website that really should be priced at $2k – $5k that prevents a business from spending money in other ways to make use of that tool to generate new business, made even worse by the those that can’t come up with that investment. Perhaps it’s a website at $2k – $5k that doesn’t have the branding and structure to build new business, missing the simple basics like digital call to actions, social and search integration and other data and lead capture features. In either case the business on the purchasing side is facing an issue that prevents their business from seeing digital success.

It leaves the digital industry in flux as corporations and agencies have been as guilty for selling junk solutions to offset their losses on traditional products as those overnight solopreneurs and consultants that are offering budget solutions that don’t work either.

In the end, digital media is a necessity of business. If business owners don’t find ways to incorporate digital strategies into their product offerings, services and brand story they’re not going to be in business for long. In many cases, without a digital strategy most businesses will never reach their full potential. If these business owners don’t know how to tell a legitimate provider from a scarlet corporation or consultant it too will destroy their business. It’s not just consultants and agencies either, it can be a standalone service, something like say Groupon?

We have regulations and oversight for Insurance, Healthcare, Telecommunications, Banking and so on. It’s time someone stepped in and set a standard for the bare minimum before you can represent the service for sale to a business or a consumer. It shouldn’t restrict competition and creativity, but it should set a standard for minimum practices to represent yourself as a provider in the industry and to think I haven’t even touched the issue of individuals or companies teaching or offering training in it. It’s scary when in most cases they themselves clearly don’t know what they are doing with it and have no professional development experience or training with education learning objectives or adult learning practices.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

TWITTER TAKES ON 2013

INTRODUCTION
It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to social media. Or did social media finally wake up to visual design? That does not matter. What does matter is that they finally got together and their marriage is one that was made in heaven, for the most part.

@MariSmith twitter page © Mari Smith

@MariSmith twitter page © Mari Smith

@JoyLynskey twitter page © Joy Lynskey

@JoyLynskey twitter page © Joy Lynskey

Social media has embraced the visual and has been benefitting from it ever since. Facebook posts that contain images get a greater percentage of Likes and comments.

Statistic Number 1: “…photos on Facebook Pages received 53% more Likes than the average post.”
Statistic Number 2: “…photo posts attracted 104% more comments than the average post…”

Source: Hubspot Blog

Twitter page of @LamourSupreme

@LamourSupreme  twitter page © Lamour Supreme

@WildmanSteveBrill twitter page © Wildman Steve Brill

@WildmanBrill twitter page © Wildman Steve Brill

THE DUOS
Every major social media tool has a visual component:
• Facebook bought Instagram
• Google owns YouTube
• Yahoo flaunts flickr

Pinterest is social media’s grand dame having risen to fame and fortune faster than any other unit of the social media toolkit to date. So far it seems to have no desire to take a mate. It is doing quite well without one.

@FindandConvert twitter page © Find and Convert

@FindandConvert twitter page © Find and Convert

@CraigEYaris twitter page © Craig Yaris

@CraigEYaris twitter page © Craig Yaris

TWITTER TAKES A MATE
Well, Twitter has joined in. Twitter has the ability to connect Instagram images through tweeted URLs. Even better, it has developed a method for some serious customization of its pages. Twitter now allows its members to say, ‘Hey, this page is mine and no one else’s. I am cool. I am serious. I am funny. I am creative. I am unique.’

@ManOneLA twitter page © Man One

@ManOneLA twitter page © Man One

@AmyPorterfield twitter page © Amy Porterfield

@AmyPorterfield twitter page © Amy Porterfield

EASY AS ONE-TWO-THREE
It does not take very long to figure out how to create a completely customized page or one that is a combo of twitter template and original design. There are three components involved:
• the image
• the header
• the background

@BasilPuglisi twitter page © Basil C. Puglisi

@BasilPuglisi twitter page © Basil C. Puglisi

@MktngBytesMaven twitter page © Alison D Gilbert

@MktngBytesMaven twitter page © Alison D Gilbert

Twitter offers all kinds of templates, choices of color and pattern making for the background. In addition, one can take a custom image and tile or repeat it on the screen. In front of that, appears a vertical band containing one’s tweets and other information.

At the top of the band is the header. Twitter allows a very large image to be imported for this area but reduces it quite a bit when uploaded. In front of the header, appear one’s image, name, twitter name, a URL and mini-bio. A 180×180 facebook icon works fine for the image.

@TheEarthDiet twitter page © Liana Werner-Gray

@The EarthDiet twitter page © Liana Werner-Gray

@AlisonsArt twitter page © Alison Gilbert

@AlisonsArt twitter page © Alison Gilbert

CONCLUSION AND QUESTIONS
The results can be very creative and unique as witnessed by the samples displayed throughout this post. What do you think of them? I am eager to hear your thoughts:
• Do you think these samples are creative and unique?
• Do you think they are too much?
• Which one(s) do you like the most and the least?
• Do you have any other thoughts or comments about this post?

SOURCES
The Power of Images on Facebook
Five Reasons Why Twitter Background Is Really Important
Warning: Your Visual Message Is Just As Important
Visual Marketing Book
Twitter Headers and Covers

 

 

 

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Digital Media Monthly

Text - DIGITALETHOS to 22828 to sign up!