So, you finally decided to try out a webinar to make money. By now, you probably have an idea as to the type of webinar that you would like to make money from. Perhaps you have a pre-recorded webinar on your computer with a teaching or sermon that you would like to share with the world. Perhaps you recorded a how to get a full body workout in only ten minutes or conducted a teaching session on how to thrive in a stagnant economy.
It’s exciting that you’ve selected your topic of interest! The ideas that you have are indeed limitless, and the webinars that you could create are now within your grasp. You want your customers to come to you so that you can answer their needs. Every business fills a need, every customer has a need waiting to be filled. How will you go about filling this need with your webinar?
Dynamics of Content
First and foremost, you’ll want to understand the dynamics of your content and how it brings life or death to your webinar. Content answers the question of how to get your webinar off the ground. It also creates a hunger for the products and services that you have to offer. I don’t just go to any place to get my pizza fix. I go to a specific place because I know that I like the content of their pizza and the way that they make it. In the same way, your attendees are coming to your webinar for the content that you have to offer and the way that you offer it.
If you haven’t already created a webinar, you’ll want to decide on the software to hold a web conference first. Once you’ve finalized the software, you can begin to put the pieces of your webinar’s content together by following these five simple steps to ensure that your content meets the mark and your subscribers leave the session happy that they purchased your webinar!
1.) Know your audience.
- If you’re lecturing NASA scientists, you can pretty much skip the fluff and beef up the content with more analysis and scientific research findings.
- If you’re creating a session geared for Girl Scouts, you’ll want to include more things that they can relate to.
2.) Decide on your approach.
- Do you want the audience to sit through the entire session or do you want to include short quizzes and test sections?
- Do you want to be more informational and provide a lot of data or conversational and more relaxed? Which approach fits your audience better? Can you customize it to fit their needs?
- Once you know what style approach you will be using, it is much easier to create a consistent webinar that exudes professionalism. There are many, many bad webinars out there that could easily be avoided if the webinars had only been consistent in their approach from start to finish.
3.) Structure your time well.
- If you told your audience that you would be discussing XYZ in the webinar, make sure you don’t gloss over XYZ and skip over to ZZZ. I’ve seen this happen too many times and have been completely disappointed when this happens. Not only do I feel cheated out of my time, but I feel betrayed by the bait-and-switch method that seems to run rampant.
- If it takes ten minutes to explain a key area, do not take more than that time to explain it. You want to engage your audience and keep them at the edge of their seats wanting more!
4.) Groom your content.
- Are some areas too wordy and others lacking in content? Take time to comb through your presentation and cut out the clutter while beefing up the lean parts.
- Does your outline convey your actual content? We often think that we have everything perfectly compiled only to discover that a key element was never included. A scan between your actual content (webinar) and your outline will help you get that 1:1 match.
- Do your images and illustrations match up with your topic?
5.) Is your content engaging to your audience?
- If I am going to sit down and watch a webinar that I paid decent money for, I must be looking for specific content that will help fill my needs.
- Have you created the content that adequately satisfies my need (ie, my need to learn how to sew from your created webinar)?
The above are a great starting point when beginning to look into creating a webinar that has lasting results. No only will you come across as more professional, but you will also service a niche group that could potentially return time and time again.
Benjamin Baker is addicted to writing! He is a research hound and fills hard to find searches. He enjoys playing his guitar and spends his free time camping and fishing. He recently discovered www.webconferenceclassroom.com and is starting his own webinar mini-series on how to fish. He is happily married and is the father of 3 growing (and busy) teenagers. He lives in Denver, Colorado with his wife and kids.
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