How to Grow Your Business via Marketing – Jenny Vance

In this episode of Marketing Made Simple TV, Jenny Vance of LeadJen, a top demand generation expert shares key tips for companies large and small.

In this fun and engaging show, you’ll learn:Jenny Vance LeadJen

  • The Importance of the phone and direct mail in marketing today
  • Why you need to nurture and score sales leads
  • How buyer personas are the foundation of great marketing program

We thank Jenny for her appearance on Marketing Made Simple TV and invited you to view future shows premiering every Thursday at noon ET. Marketing Made Simple TV is a production of Find New Customers, which is now part of The Pedowitz Group. It is hosted by Jeff Ogden and is supported by show sponsors, so please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Startup Hiring Tips: Use Creativity and Technology to Find the Right People

Hiring new employees for any startup can be a real challenge. Dipping into the gene pool and trying to pluck out the best and brightest to bring on board can present a problem depending on the size of your company. Smaller companies need people who can fill many roles. Many startups are lean and mean with little or no extra time to spend reviewing resumes, interview countless applicants and come to a consensus as to who is right for the job. Time may be scare but in a world of technology and innovation here are some creative ways to streamline the hiring phase.

Corporate Culture Conveyed Through Craigslist

Craigslist can be a powerful tool to bring potential team members into the company. Unemployment is around 10% making the sheer volume of potential employees hunting Craigslist for a new job very large. The key to getting the right people for your company and not simply getting overly qualified individuals can be done with a creative advertisement. Take a look at what category the listing may appear and pick the best one. One look at the front page of Craigslist and you will see one of the largest categories is for jobs. This may seem simple but it should not be overlooked.

Next create a listing that sells your startup’s culture. One easy way to convey cultural identity is through a few pictures of the office and maybe even the team. You will notice on the job listings pages that almost none of the advertisements have an attached picture. Pictures can set you apart from the rest and may weed out people who might not fit in well with your company.

Use Registration Forms to Screen Applicants

The resume is essentially useless when it comes to making a decision about hiring. It serves as a great way to start a conversation but leaves too much to the imagination when it comes to the true identity of a person. The real test for a potential hire is how effectively they can communicate. Communication skills are magnified 10 fold in a small startup because everyone talks to everyone. There is no room to hide in a small office space filled with “startup minded” people. Using phone interviews can be effective in testing communication skills but unless you record the conversation chances are you will forget the meat of what was said and simply be left with you impression. If you capture the ideas in writing then it may serve you and your team better while making a decision. Try using a online form, like a registration form, that you can customize with a few questions to really test the communication skill and style of your potential talent. This will also prove them in their writing ability. Make no mistake; everyone must be able to communicate both verbally and by the written word to succeed in a startup.

The Bottom Line

A startup should always be in the hiring phase ready to snatch up the best and brightest. If you always have your feelers out then you and your team of highly motivated, work 60+ hours a week at any cost, will find people you need to prosper. Using creative Craigslist ads and simple technology, like customized online forms, finding the right people just might not be so hard.

Jared Jaureguy is a Technology Consultant who has helped many startups implement the best use of technology to achieve their goals. You can follow Jared on Twitter @JaredJaureguy.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Pay With a Tweet – Buying with Influence

Pay with a tweetHappy Thanksgiving and Black Friday.  What if we could pay for our Black Friday purchases with a simple tweet (or a like)?

Although we can’t pay for our fancy new DVD player simply by tweeting, a new company aptly called “Pay with a Tweet” has started a new service where anyone who is trying to grow their reach can offer their products for the simple price of a tweet.  They call themselves the “first social payment system” where “people pay with the value of their social network.”

Their premise is very simple.  Simply create a “Pay Button” on their site, where you enter the name of the file to be downloaded, the location (they don’t host files), the tweet you want, and the shortened link to include with the tweet.  They provide the code for your new download button.  That’s it.  Then when someone tries to download your item, they first need to send the tweet you have prepared.  Nothing more.

And big brands are getting on board.  Kellogg’s used this service in a “Tweet Shop” Kellogg's Tweet Shop Menuto launch its latest Special K range of cracker crisps in Soho, London.  All you had to do is visit the store for your “free” package of chips, and tweet out that you were doing so.  They even displayed the tweets on their “tweet wall”.  Kellogg’s gets your influence, and you get products.  It seems like a “win-win” for everyone.

But, is it ethical?  This isn’t a question I could answer, but in my opinion, it is.  All you are asking people to do is tell their network that you received the item.  Although many people may feel that this is an implicit endorsement, it is no different than people following brands on Twitter or liking them on Facebook.  After all, by liking a brand on Facebook, we are telling our network (we have an average of 229 friends, according to Pew Research Center) that we trust that brand.  Is paying with a tweet any different?  And this may just be the perfect way for local musicians to get their new music to the ears of more people, or a great way for a new author to get his books into the hands of people he may never have been able to reach.

In the end, all we are doing is asking people to leverage their network to help.  And isn’t that what social media is all about?

What do you think of this new marketing tactic?  Will you give it a try?

 

Resources:

Pay with a Tweet

Brilliant. Kellogg’s Opens Pay-with-a-Tweet Pop-up Shop in Soho

Pay With a Tweet – Inc. Magazine

Is “Pay With a Tweet” an Ethical Marketing Practice?

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Constant Contact: eMail Marketing [INTERNSHIP]

Constant contact is an online marketing company that allows you to stay connected with your customers all around the world. With the world rapidly moving their marketing towards the web, constant contact is a great way to anticipate new customers. They offer their services primarily to small businesses, membership associations, and nonprofit organizations. Constant contact is known for their dependable email marketing. Their main goal is to help their customers find new customers, drive repeat business, and generate referrals.

Email marketing is basically sending email messages with a purpose of attracting new customers, or enhancing the relationships with current customers. Email marketing through constant contact is a great reliable way for your company to grow. With features that allow you to have a professional look, constant contact’s email marketing is more effective than regular email. No technical skills are required to create a professional looking email because constant contact offers over 400 templates to choose from. Creating newsletters are simple and fast so you can send them much more frequently than paper ones.

In order to effectively get your prospectors to respond, differentiate your data base and create smaller customer lists based on their shared interests. After you’ve done that, send them relevant information that pertains to them. This will get more of a chance for them to actually act upon your emails. The emails you send are easy to forward so if you target your audience and their interested, there’s no doubt they’ll click the forward button. This will get you referrals much more easily and allow your company to grow.

A cool feature constant contact’s email marketing offers is tracking and reporting. After you send an email you are able to see who read, clicked, or forwarded your email. This allows you to understand what the people you’re trying to contact are really interested about. You can then go back and tailor your content the best possible way for your targeted audience.

Besides the email templates constant contact offers, they also offer list management and free coaching. List management is a tool that allows you to organize and grow your contact list by combing multiple lists and segmenting them based on an audience with common interests. This is a much easier way to send out a mass email because the lists are already narrowed down to a targeted audience. If you’re having trouble with email marketing through constant contact, they offer free personal coaching and support at anytime. They present webinars, guides, and podcasts to go further in detail about email marketing and how it can boost your businesses customer service.

Constant contact is the new marketing success formula that helps create and grow customer relationships in today’s socially connected world. It’s an easy reliable way for your business to keep a strong communication line. If you use constant contact’s email marketing the right way, your customers will share your emails with their networks therefore making your business grow.

Sources:

http://www.constantcontact.com/index.jsp

http://landing.constantcontact.com/goog-grow-with-email-marketing-ad?utm_id=GOO-100846&cc=GOO-100846&gclid=CPXIgL3ZybMCFQOf4AodzQMA7A

http://www.constantcontact.com/email-marketing/what-is-email-marketing/index.jsp

http://www.constantcontact.com/about-constant-contact/index.jsp

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

How to Keep Your Internal Corporate Communications Strong

Too many times in organizations the Marketing Department is kept in a vacuum and does not communicate the key marketing initiatives to the rest of the company.  It’s important to inform the employees and sales team of all upcoming marketing campaigns.  Internal communications is just as important as external communications.  Most marketers are solely focused on getting the word out to the masses on their product or service without informing their internal employees of their new promotion.

Non-communication internally can create some major issues within an organization and should be a number one priority for marketers.  The goal is to make all employees aware of all marketing campaigns that are launching each month. 

Here are some ways to communicate your marketing initiatives with your employees:

  1. Create a marketing calendar that clearly shows all campaigns that are going out each month.  The calendar can be emailed out to all employees on a monthly basis with information on who you are targeting, the campaign messaging, and what date it is dropping.
  2. Send an actual sample of the marketing advertisement  to each employee as an attachment.  This way if calls start coming in, the employees are prepared and know how to handle the leads generated from each campaign.
  3. Set up a follow-up strategy with your sales team prior to the campaign dropping.  How should the leads be handling? Who is handling the leads? Determine who will be inputting the leads in your internal CRM database.  All of this needs to be determined up front.
  4. Company Enewsletter – For a larger company, an internal e-newsletter can be a great way to communicate with your employees. You can use it to announce new hires, new marketing campaigns, and any company news.

Your company will look foolish if the employees are not aware of the current promotions.  Also, you need everyone’s buy in and acceptance in order to have a successful marketing campaign.   Sending out a one-off communication to your team will not work. You need to be consistent and come up with a long term strategy for your internal corporate communications. By communicating with your

employees and making them feel part of your marketing efforts…… will pay off in the end.  Effective internal corporate communication can improve the atmosphere at your workplace. Employees, feeling more informed, are more likely to be productive and satisfied in their jobs. It will also lead to an increase in workforce morale.  By keeping your employees informed….you will see greater success in your marketing campaigns!

Sources:

Employee Communication News

Capture Employee Attention

Internal Corporate Communication

Picture/Graphic

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

10 Ways to Use Foursquare for Business

Foursquare is a location-based smartphone application which offers check-in service to customers, marketers and businesses alike. You can use this mobile application to check-in to venues and share with your friends where you are, and obtain info about those places.  Based on your updates, the application might assign you merit badges. It’s an interesting social concept for consumers and at the same time, a strong business tool that can be potentially used for creating brand awareness and profits. Hence if you want to leverage your business, this platform platform is worth looking at for several reasons. To do this, you’ll have to understand how it works. There are 10 ways to use Foursquare for business. To help you get an idea about promoting your own business through this platform, there are a few tips discussed below.

How to use foursquare for business

To begin with, check your business on Foursquare. If your business is not there, add it and then, claim it on the listing. Connect your Twitter account with the listing. This process is quite simple. Once this is done, you can proceed further to use Foursquare for business promotion. In this endeavor, following things can be done:

  1. Create interesting deals to draw in customers. Deals can easily be created if you have claimed your business on this platform. You can give special discounts to those users who checks in to your business, for instance – announce to give 10% off on one’s next merchandise shopping. However, just ensure that your deals are special and creative so that new customers get attracted and keep coming back to you.
  2. Design reward-based programs on Foursquare for loyal customers to retain them. If deals help you draw new customers, rewarding those who are regular visitors to your business is useful in winning their loyalty. It can create a bond between your customers and the business and entice them to come back to you. Your reward-based programs should be smart and intelligently devised, for instance – a program asking one to check in 5 times in 15 days and win a surprise gift.
  3. Use Foursquare to collect demographic details of your customers. Through this platform, you can know the average check-in rate of a customer, his/ her age and gender, check-in timings and where he or she is sharing the check-in details – on Facebook or Twitter.
  4. Another interesting way to use Foursquare for business promotion is to get feedback from your customers about your business. Customers can leave their comments or tips about a particular venue they visit. You can use their feedback to bring improvisation in your business.
  5. Foursquare is a powerful medium to advertize your business for free. When you claim your business and optimize the listing by adding authentic contact details and website, you increase the chances of promoting your business across various social networking sites which are used by millions.
  6. If your business doesn’t have a physical presence, you can use Foursquare to set up a page instead of claiming a venue. Foursquare page is not much different from a Twitter page. Those who follow your business on Foursquare can obtain information about you from there.
  7. You can enter a partnership with other brands which are physically present to derive optimum benefit. For instance if you are a book publisher, join hands with a local bookstore to increase the reach of your business.
  8. Design Foursquare event at your venue to boost massive check-ins and brand consciousness.
  9. You can encourage your staff to join Foursquare and check-in at your venue there whenever they report to work. This will also help spread awareness about your business among their friends and followers.
  10. You can also share useful tips on Foursquare to engage with your customers and thereby, attract their attention to your business.

These are few ways to use Foursquare for business. You can use these and other innovative techniques as well to make success out of your business.

Edoardo Piccolotto, is an Internet Marketing and Strategic Consultant that provides specific strategy advices to business that want to use internet to generate new business opportunities. Follow him on twitter @epiccolotto.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

Why use Google AdWords? – Part 1- [Internship]

Google logo

Ever search something on Google and wonder what makes the first search result better than the next? With a little help from AdWords it can help you achieve a higher rank in the search results. AdWords bid on keywords that will help trigger their sponsored ads. How much they bid is one of the things that determines their position on the page of search results. The more their ads are clicked, the less they have to pay for each click.

Google AdWords is Google’s pay per click (PPC) advertising platform. This tool is used to direct traffic to your website. Every time your ad is clicked in the PPC option, the advertiser pays the website owner on the terms that the agreed on. The budget can determine how often ads can appear on Google. PPC’s content usually takes form in advertisements such as sponsored links or ads. They appear either above your search results or along the side.

There are many beneficial factors when taking using the AdWords tool. When someone clicks on your ad, this will take them to your website where they can learn more about your business and make a purchase.  Advertising on Google can direct more traffic to your website as you are using the most widely used search engine in the world.

When you first come across Google AdWords, you’ll want to narrow down your audience and attempt to target just your customers. Google AdWords allows you to narrow down your audience by choosing from hundreds of languages, and specific cities and regions. For example, if you own a furniture store in New York City, you don’t want your ads to be seen in Colorado. Set your campaign ads to be read in English throughout the New York City area. Making your ads visible within a ten miles radius of the city or using the zip code targeting can’t hurt either.

After you targeted your audience, you then want to create your ad that will appeal to them. You want your ad to stick out like a sore thumb. In a world full of furniture stores, you want someone to click on your website instead of your competitors. In order for the searcher to click your ad, you want to be able to provide them with the one they think provides the most beneficial information or drives the highest value. In order to make an ad the most effective for your website, you want to choose keywords that are relevant. Choose keywords that relate the most to your site, service or offer. For example, if you are a business that sells furniture, your keywords might include couch, futon, or recliner. You’ll also find it useful to create long tail keywords, like NYC furniture store, or park slope furniture store. The long tail keywords use more terms to narrow your target and often have less competition.

There are a couple of types of keywords, one being negative keywords. A negative keyword is a phrase or word that prevents ads from appearing when a searcher types it in. For example, if your business sells furniture, but doesn’t sell bed frames, you would add the negative keyword but put a hyphen before it like so –bed frames. This eliminates your ads from appearing on irrelevant searches. Another type of keywords include exact match. You want to use exact match when you are using keywords that are exactly what a customer would be looking for when searching on Google. Exact match means that the ad shows for searches only when the search query is exactly the same as your keyword. When using exact match, chose your keyword and put it in square brackets. When someone is looking to buy a love seat, and you own a furniture company, you may want to use [love seat] as an exact match.

After you created your ad, you want to set a pricing. Set your daily budget and cost per click up. You can spend to as much or as little as you want. The average cost per click with Google AdWords is around $3.50 per click but in some cases skyrockets to $20. A useful feature on AdWords lets you change your budget at any time. When you are finally all done with setting up your ad, you want to launch the campaign.

Signing up for Google AdWords can be a good move for your business. It can direct traffic straight to your website which can mean more purchases. Google AdWords generates more visitors, followers, and customers. When you have an effective ad on Google’s search results page, your website will see a whole new world. The tool is one of the best advertising options when you want to track ROI and be able to reduce or grow on the fly. While there is still a lot of other options, using the PPC campaigns in Google AdWords can be a great source for new business.

Coming In Part 2 – Google AdWords, Advanced Options, CPM, Newsletter, Calls, DisplayNetwork

Sources:

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

3 Tips to Effectively Market Your Real Estate Website

The key to marketing a real estate website is in knowing what your prospects are searching for, what sites they frequent, and how they use the web to communicate and gather information. Consider the following 3 tips to effectively market your real estate website:

Proper Domain Selection

The first step is choosing a domain name that will either capitalize on your brand name or target web searchers based on keywords. If you already have an established brand that is locally recognized you’ll want to make it easier for existing clients and prospects to find your site by registering a domain name that contains the name of your agency.

On the other hand, if you’re able to get your hands on a rare, yet highly valuable geo-targeted domain name (i.e. – FloridaRealEstate.com) then this option should be considered over all. Some firms choose to register multiple domains in order to maximise search traffic.

Competitive Analysis and Keyword Optimization

A great way to figure out what keywords you should be targeting in your site content and marketing efforts is to utilize keyword research tools and services like:

  • Google Adwords Keyword Suggestion Tool
  • Keyword Discovery
  • Wordtracker
  • Spyfu
  • Compete.com Analytics

All of the above resources will help you determine which keywords your competitors are using to generate the most traffic. Once you’ve built a list of keywords you can focus on outdoing the competition by publishing more content and contributing genuinely useful information. In addition to filling your real estate website with quality content, you should also start focusing on becoming a thought leader in your industry by spreading your outreach around the web through…

Blogging and Networking

Investors, property buyers, and other agents use the web to build their contacts and educate themselves on a regular basis. Research the leading real estate blogs and attempt to establish your own authoritative presence by becoming a reputable guest author.

As a real estate professional you’ve probably heard the phrase “It’s not what you know, it’s WHO you know that matters.”  With the ability to quickly contact ideal buyers and accommodate the needs of a large network of sellers you can maximise your yearly commissions by increasing the volume of transactions you facilitate.

Start by joining Facebook, Twitter, and LinkedIn. Learn the ins and outs of social networking, and consider the advantages of outsourcing the management of your campaigns to professionals that can optimize your output.

Joseph Tollett is a real estate professional and experienced blogger who currently conducts research for IronMonk Solutions, a well-known SEO firm with headquarters in New York. Click here to read their blog.

Image Source

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

A Day at Google New York & Seth Godin [OPINION]

Google started a pretty amazing program called “Google Engage for Agencies”, while it’s a great outreach program to help generate brand advocates that act as a sales team for low to no cost, it’s much more then that!

Google has generated a program that has done a few things, but I want to center on two, Content and Education!

1) Google Engage is a program that is producing content for Google.  Agencies are now telling stories for Google about Google and tying it directly into local communities! The Engage program has agencies and consultants that now have stories that tie back to their community, ones that give all the recognition to Google and the AdWords platform.

2) Google is flooding the market with the correct information and empowering agencies and consultants through education to provide the correct and effective services. In a time period where consumers distrust agencies and digital marketers (and they should) Google has decided to empower those that want to learn, want to provide value making it much harder for those that are not genuine to survive.

The Engage program has provided others, like myself with direct education and training. The information that I now have as a professional has been advanced by the support of Google, both in a distance education program and done in conjunction with Dale Carnegie trainers at Google.

I made a comment earlier that consumers distrust digital marketers and agencies and that “they should”. I stand by that statement, in fact,  I started blogging because of that very fact just a few years ago. Walk into a small business owner these days and don’t be surprised when you get a question like “what makes you different then the other 100 sales people before you” and it’s a great question, in fact if business owners and organizations had asked it sooner we wouldn’t have the distrust that the marketing industry has earned.

Google made a commitment to provide a service that they believed helps connect people on the web to solutions providers and services. That incredible tool has been defiled by digital marketing consultants and agencies. As Seth Godin has explained, marketing had it good until the illusion vanished. Out of fear and greed the economy was destroyed overnight by those that worked to game the system, be in PPC, SEO or just selling products, services and solutions that they didn’t care if it worked as long as they got paid.

Google had another great surprise for those of us in attendance, a LIVE Google Hangout with Seth Godin, “America’s Greatest Marketer as claimed by American Way Magazine. Seth’s presentation was excellent and while he did a great job sharing information with us, the Q&A was a treasure. Seth’s message is that success comes from being genuine and often takes a long time, in fact Seth admitted it took his blog three (3) years to gain traction.

A day at Google confirmed one thing, the world is full of fraud and the marketing industry has a disproportionate number of contributors. The bright note is that for those of us that take the time to genuinely try solve problems and not just generate sales or revenue, we can and will be successful. In this case, Google is genuine about wanting to connect people with what they are actually looking for, be it through organic search or paid search. Google is acting like a leader, providing the right and accurate resources to the community. The Google Engage program is just one of the resources that Google has invested in to empower the professionals that are trying to do the right thing by their clients, customers and business.

In the end, Google was impressive at every turn. Google New York had Food, Fun and Value! The information was only surpassed by their commitment and methods to deliver it! A methodology that I feel is worth any successful business or corporation pursuing.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Digital Media Monthly

Text - DIGITALETHOS to 22828 to sign up!