How to Grow Your Business via Marketing – Jenny Vance

In this episode of Marketing Made Simple TV, Jenny Vance of LeadJen, a top demand generation expert shares key tips for companies large and small.

In this fun and engaging show, you’ll learn:Jenny Vance LeadJen

  • The Importance of the phone and direct mail in marketing today
  • Why you need to nurture and score sales leads
  • How buyer personas are the foundation of great marketing program

We thank Jenny for her appearance on Marketing Made Simple TV and invited you to view future shows premiering every Thursday at noon ET. Marketing Made Simple TV is a production of Find New Customers, which is now part of The Pedowitz Group. It is hosted by Jeff Ogden and is supported by show sponsors, so please check them out.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Facebook Takes on Google with Graph Search

Introducing Graph SearchEver since I started using Facebook, I’ve never found their search function very useful.  Results were never exactly what I was looking for, and my attempts at locating useful information left me empty-handed.  I always looked to Google to find exactly what I was looking for.  Despite the recent article outlining a great Facebook search “trick” earlier this week (see Facebook Introduces ‘Graph Search’, but this Search Secret Already Helps Marketers), Facebook really had no handle on search.

Now, that all changes.

What is Graph Search?

Graph Search allows users to search for anything connected with them through their “social graph”.  This new search tool basically searches through everything you have ever done on Facebook, and everything your friends have done and shared publicly, and answers your search requests with that information.  Facebook is going to give you the exact information that it thinks you want, based upon your connections within the site.

For example, if you search Google for restaurants, you will get many pages of restaurants that may or may not fit what you are looking for.  Search Facebook for “restaurants my friends like” and you will get very specific results, based upon your friends “likes” and comments.  Based upon the theory that we “trust” our friends on Facebook, these results will more likely result in a purchase, or a visit.

This is great for business.

If you are a small business with an optimized Facebook page, and lots of connections, Graph Search will customize results to the individuals that are searching based upon their connections, and not any SEO tricks and not based upon the popularity of your site.

More importantly, as research has shown, consumers are 71% more likely to choose a product or service when a friend recommends it to them within social media (see Consumers 71 percent more likely to buy based on social media referrals).  Word of mouth marketing is alive and well!  Remember, people do business with people that they know, like, and trust.  And, if a Facebook friend has used, recommended, or “liked” a business, there is an inherent level of trust in that recommendation.  And, that is the information that will be served through Graph Search.

In addition, businesses with a physical location may benefit most from Graph Search.  Especially if they encourage people to “check in” to the location.  This will provide Facebook more information to provide your friends searching for similar businesses.

In order for graph search to meet its full potential Facebook business page users will need to make sure that their information is complete, including the address, and make sure that the category your page is in is the correct one for your business.  You don’t want your jewelry company being listed as a non-profit, now do you?  The more information you provide on your business page, the more accurate the search results will be.  In addition, the more people that check-in or “like” your page, the more likely it will show up when searched for.

How do I get Graph Search?

Right now, it is only in beta, but you can apply for Graph Search by signing up for an invite.  I signed up two days ago, and received my Graph Search today!

So, are you impressed?  Does this fill a need you had?  Will you use it?  Let’s discuss it in the comments!

 

Resources:

Introducting Graph Search

Facebook Graph Search: The Experts Speak

Is This The Facebook Search We’ve Been Waiting For?

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement

How Graph Search can help users see the world through different lenses

How Facebook’s Graph Search Impacts Small Businesses

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Graph SearchFacebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has been a hidden gem for some time, while most news and media outlets talk about it as something that was only used to find people or a page, digital marketers have been using it to find public info on just about anything for a few years now.

If you’re a travel agent, you can go ahead enter the keyword “travel”, “vacation” or even say “Hawaii” then make you way down the left column and click “public”. That will reveal anyone talking about any of those keywords, and while that’s far from a hot list, its always been a great lead generator for downtime, after all a public post “I need a vacation” or “I am planning a trip to Hawaii” could be a great lead for a travel agent. The same could be true for real estate, wedding planning and so on…

The graph search is really an extension on what Facebook search can already do and provide you, just refined so that it’s nice and pretty. Graph Search’s functions will be limited to start, only focusing on four main areas: people, photos, places, and interests. The search will also not be in the mobile version or pull from instagram.

The emphasis for business is going to be on “Likes” and “Check In” as the social endorsement age will be in full swing with Facebook Graph Searches, after all if you wanted good Italian food in Michigan, you might search for “Italian restaurants in Michigan liked by my friends from New York”  and the results will pull in practical information as well, such as reviews and prices.

With privacy being a major concern Zuckerberg explained that “It was a really hard technical problem to index all of these 1 trillion connections” while maintaining individual privacy for users, but Facebook made sure that “every piece of content” searchable with the new service has its own audience and can only be searched if it has been shared with a user.

The Major difference?

“Graph Search is designed to show you the answer and not links to answers,” said Zuckerberg.

 Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

“Brains on Fire” Igniting Powerful Sustainable Word of Mouth Movements – Courageous CEO Robbin Phillips


In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please note the camera changes, B-roll content and green room (off screen staging area) just like a network TV show. This is why Marketing Made Simple TV is “TV on the Web.”Robbin Phillips Brains on Fire

In this show, you’ll learn:
1) The differences between movements and campaigns
2) Why Movements happen off-line and not on-line.
3) How Movements Help Your Advocates Feel Like Rock-Stars

During the show, you can download a free first chapter of the Brains on Fire book by clicking the Yes, Please button in the show.

Marketing Made Simple TV is brought to you by Find New Customers, now part of The Pedowitz Group (http://www.pedowitzgroup.com) and is made possible by show sponsors. Please visit them.

JasonFalls9:55pm via Twitter for iPad

@fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

2013 and Beyond – Where is Social Media going?

The FutureHappy New Year!

We’re 5 days into the new year, and so far, so good.  But, what is to become of the rest of 2013?  To answer that, I thought I would offer 5 social media predictions for the coming year.

So, what will 2013 bring to the world of social media?

1.  More businesses will move towards social media, and will begin to take it as a serious part of all aspects of their companies, and not just as a marketing tool.

In order for businesses to really succeed today, they need to incorporate “being social” throughout the entire organizations.  From customer service to accounting, everyone should have a hand in the social strategy.

2.  Businesses will begin to implement strategies for their social behaviors – they won’t just “do social”.

In order to be successful within social media, you need to know where you are going.  You wouldn’t set out on a trip to a new city without some planning and a roadmap.  Your social strategy is your roadmap.  It is going to show you where you are going, why you want to be there, and most importantly, how you are going to get there.  Gone are the days of putting up a Facebook page and calling it good enough.

3.  GooglePlus will begin to transform into a “go-to” social network and will begin offering advertising within GooglePlus.

As of now, there are over 500 million Google accounts, and there are 253 million actively using this social network.  This year, GooglePlus will grow to over 500 million active accounts, and the network will become a great source of information and offers as Google brings Plus into their advertising network.

 4.  Visual content will become even more important.

Right now, Facebook ranks videos and photos above regular status updates and links (as part of the EdgeRank algorithm), and as the year progresses, the use of photos and video will become even more important to gain access to users newsfeeds.  In addition, a recent study from Mashable showed that videos are shared 12x more than link and text posts and that photos are “liked” 2x more than text updates.

5.  LinkedIn will begin to fade.

Although this seems very specific, Facebook has begun to roll out a job finder function, and should that grow and be accepted by the over 1 billion Facebook users, I believe LinkedIn will begin to fade.  People rely on their community to help them make decisions, from where to stay to what products to buy.  They will also begin to look to Facebook for job referrals and endorsements, and Facebook Groups tend to be more active and more conversational than LinkedIn, which may spell the end to LinkedIn.

 So, there you have it.  5 predictions for 2013.  Do you have any predictions of your own?  What do you think of these?  Feel free to discuss below.

 

Resources

2013 Social Media Predictions for Facebook, Google+, Pinterest and more

5 Social Media Predictions for 2013

6 PR and social media predictions for 2013

Web and Social Media Predictions for 2013

Google announces stats for its Plus social network

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

“You Gotta Have Balls!” Brandon Steiner of Steiner Sports Marketing

In this episode of Marketing Made Simple TV, Brandon Steiner, founder and chairman of Steiner Sports Marketing and Memorabila joins host Jeff Ogden (http://about.me/jeffogden) for a fun discussion about his new book, “You Gotta Have Balls!”

This show is sponsored by The Pedowitz Group, the world’s largest revenue marketing firm with a great offer of a white paper to help you “Build a Revenue Marketing Center of Excellence.” Just click the Yes, please button in the show.

In this show, you will learn:Brandon Steiner You Got to Have Balls
1) How a poor Jewish kid from Brooklyn bought Yankee Stadium
2) Why you always need to ask “What Else”
3) How a strong mother can overcome deep poverty

You’ll also learn how Brandon extended his business by doing a deal with the host’s alma mater, the University of Notre Dame and how a Jewish kid met Touchdown Jesus. You can also follow Brandon on Twitter at @brandonsteiner. And check out the Brandon Steiner blog What Else?

Marketing Made Simple TV premiers new shows every Thursday at noon ET at Marketing Made Simple TV (http://www.marketingmadesimple.tv) and at many syndication sites. The show is a production of Find New Customers (http://www.findnewcustomers.com) and is financed by the show’s wonderful sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Digital Media and Business: The Case for Regulation

(be warned this is not a short read and the good stuff is at the bottom)

Digital Media Social Media Regulation and CertificationIf you follow anything just about anywhere the subject somehow always turns to the economy, and it should. Money makes the world go around and it’s the basis for our capitalist society. The confusion comes in when we try to figure out what has happened or is happening. It’s simple: the everyday individual has become as powerful as major media, has found ways to be as influential as any politician, can walk away from most jobs and compete with their former employer in many cases with better customer service at a far lower cost.

Unemployment in the United States is around 8% according to the Bureau of Labor Statistics, but many argue that the number could be closer to 30% because it doesn’t take into account those that are underemployed, or are no longer reporting looking for employment or their benefits expired.

What Happened?

The Digital Age arguably has a much longer history then the .com revolution, but this was the turning point that corporations and leadership in the United States missed, or just underestimated. The introduction of the web into the homes of American consumers began the shift in how we consume content. The development of search engines like Google redefined how we learn, in fact Education institutions at all levels still struggle with combating things like plagiarism and balancing the traditional book i.e. encyclopedia vs. the web i.e. Wikipedia. The Social Media revolution changed how we communicate and the mobile rush changed the speed at which we access and share content.

Digital Media’s Effect on the Business and the Economy

There is a battle going on between wisdom and knowledge and the business is coming out as the loser. There are a lot of reasons one can point to the current economic crisis, and the effect it has had on business in the United States. While some point to the greed on Wall Street from Home Loans, or Student Loans, they may not be why we can’t recover.

Education & Digital Media

Today’s youth faces an interesting choice, go to college and spend $40k – $120k and then learn how to use Digital Communications, or start as an intern for a digital company or startup and give 4 years of ups and downs and come out with a skill set that is more attractive than a college degree. In fact in many cases it will flat out provide the knowledge, skills and ability to put another agency or business out of business.

The ability to understand how to build a user, social and search – friendly website is already a major advantage, and take into account that using tools like WordPress and CopyBlogger could help you launch the framework you’ll need to get started for less than a week’s work and a few hundred dollars, it’s no wonder self-employment is on the rise (according to U.S. SBA). Take that to the next level and think about professional development, as a solopreneur you need to learn, set a pattern or “Read, Write and Share” and now you have a learning plan that can in many ways be more effective than traditional education. This also becomes the content, or story of you and your business, arguably the key component to marketing and business in the Digital Age.

Wisdom vs. Knowledge

Wisdom is a process, it takes experience and relationships to really acquire the skill set that gives you the ability to make long-term decisions. Wisdom is the value  that seasoned professionals and some corporations bring to the table, they tend to provide stable long-term solutions through an understanding of the bigger picture.

Knowledge is simply information, it has become nearly limitless and requires little effort to acquire, in many cases provided simply through a solution phrase “Google It”. Knowledge allows many to know more than the individual or corporation next to them by simply spending time to consume content.

A traditional corporation still moves like an iceberg, even if they bring in young talent, that individual is shaped and conforms to the hierarchy and becomes developmentally limited because of the structure they must adhere to. While in many cases they provide long-term solutions that are time-tested and proven, they also suffer for that practice. Time-Tested and Proven is the practice of pre-Digital Age business and is the reason why newspapers nearly went extinct. Once you consider the traditional models overhead for their employees, it’s no wonder you shake your head and try to figure out why their profits are down and their prices are up.

The solopreneur was stuck having to decide, work 9-5 for $60k a year (before taxes) likely with a commute or work at your own pace in a manner that fits you for $40 – $120k with taxes subject to your expenses (S Corp). The solopreneur lives in their community, can operate with significantly less overhead and pivots to solutions as they are introduced to the market. This means the business owner can get the website that was presented to him for $10k for $2k and in many cases will have someone who has a stronger relationship and understanding of that business and the community it serves. After all, why would they work for you, if they can work for themselves and do it for less with more freedom.

Starting to understand the wisdom vs. knowledge analogy?

This is at the heart of the current issue facing the United States economy, the balance between the two is swinging at the far ends of both, after all the best talent isn’t going to come to work for a corporation for less than what they can make for themselves and that’s not even giving consideration to the ego and freedom of being an independent business owner. The issue they face of “lack of corporate support” is vanishing in some industries like marketing as companies like Google and Constant Contact have now built entire service systems around training independent agencies and consultants, in many cases better than larger agencies can. This is nothing new to companies like AVON, Amway and Lia Sophia who have built their entire business model on helping independent business owners be the best trained service agents the world has to offer in their industry.   

How can the United States fix the economy is they don’t understand the change Digital has had on business? Policies that have been initiated by traditional models don’t fit when the middle market talent is rewarded by competing with the corporations they would have gone to work for. Now take into account laws and restrictions for some industries that just don’t fit into things like mobile and social marketing and you have a big issue facing the future of business in the United States, who regulates this?

The Case for Regulation

I hate to say it, but business is suffering from the two extremes; First there is the inflated expenses from a corporation product or service that is caused by unorganized management, poor execution and in most cases unneeded overhead. It doesn’t seem to get better when that product or service comes from an independent consultants who in many cases means well but can’t provide the actual solution their offering.

What’s worse? Is it the $10k for a website that really should be priced at $2k – $5k that prevents a business from spending money in other ways to make use of that tool to generate new business, made even worse by the those that can’t come up with that investment. Perhaps it’s a website at $2k – $5k that doesn’t have the branding and structure to build new business, missing the simple basics like digital call to actions, social and search integration and other data and lead capture features. In either case the business on the purchasing side is facing an issue that prevents their business from seeing digital success.

It leaves the digital industry in flux as corporations and agencies have been as guilty for selling junk solutions to offset their losses on traditional products as those overnight solopreneurs and consultants that are offering budget solutions that don’t work either.

In the end, digital media is a necessity of business. If business owners don’t find ways to incorporate digital strategies into their product offerings, services and brand story they’re not going to be in business for long. In many cases, without a digital strategy most businesses will never reach their full potential. If these business owners don’t know how to tell a legitimate provider from a scarlet corporation or consultant it too will destroy their business. It’s not just consultants and agencies either, it can be a standalone service, something like say Groupon?

We have regulations and oversight for Insurance, Healthcare, Telecommunications, Banking and so on. It’s time someone stepped in and set a standard for the bare minimum before you can represent the service for sale to a business or a consumer. It shouldn’t restrict competition and creativity, but it should set a standard for minimum practices to represent yourself as a provider in the industry and to think I haven’t even touched the issue of individuals or companies teaching or offering training in it. It’s scary when in most cases they themselves clearly don’t know what they are doing with it and have no professional development experience or training with education learning objectives or adult learning practices.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Top 10 Stories on Digital Ethos for 2012

Top 10 ListThis is it.  The last Saturday of 2012.  I’m not really sure where the year has gone, and I’m sure many of you feel the same way.  As I sit here and reflect on the year gone by, I realize there have been some great moments, as well as some real major disasters within the social media world.  And, there are plenty of lists categorizing these throughout the “interwebs”.  For those interested, I’ve included links to those lists in the resources, below.

But what about this site?  With a large day-to-day increase in visitors and subscribers to Digital Ethos, there may be things that have appeared throughout the year that you have missed, so I thought we would be remiss in not offering you a list of our top stories from the previous year.  So, without further ado, here are our top 10:

1.  Nine Steps to Becoming a Twitter Chat Pro – Have you heard of twitter chats?  Have you been “bitten” by them?  Then check out these 9 steps to becoming a pro.

2.  Beneficial Twitter Strategies — There are actually a few different strategies that seem to be working for businesses using Twitter as a marketing tool. A perfect running strategy can also be custom tailored to your own small business needs by combining a bit of knowledge on social media engagement with a handy tool or two.

3.  A Day at Google New York & Seth Godin – This is a great recap of a day spent at Google through their Google Engage for Agencies program, and a great opportunity to learn from Seth Godin.

4.  Social Media and Hurricane Sandy —  Everyone on the east coast will remember Hurricane Sandy, and the way it changed many of our lives.  Here is a great article on how social media played a part.

5.  More on Logo Design & Branding – This comment to blog post regarding company logos is a great history and discussion on logos and branding.

6.  Consistency is Key in Your Integrated Marketing Strategy —  So, you are “on” social media, but now what?  How do you succeed?  Consistency is the key.

7.  What Digital & Social Media Marketers Can Learn from Business Consultants —  Before even engaging in marketing and social media, you need to know your goals, and you need to find a consultant who believes your goals are important.

8.  Why You Should Be Using Twitter and 7 Random Benefits —  Twitter seems to be a hot topic this year, and this article is no different.  Why should you be on Twitter and what benefits will it bring?

9.  How Important is Response Time to Your Customers on Twitter and Facebook? – Businesses that claim to be active on social media also need to be responsive to posts by clients and potential clients.  But how important is that, and how quickly must you respond?

10.  Top 10 On-Line Social Media Resources (plus one more) – What list is complete without another top 10 list.  Check out these other great resources for social medial know-how.  You won’t be sorry!

So, there you have it.  The top 10 articles that have appeared on Digital Ethos throughout 2012.  Did you have a favorite that isn’t on the list?  Was there one article that really changed your thinking, tactics or plan?  Make sure to let us know!

And my wish for all of you, in 2013, is health, happiness, prosperity, and a very social new year!

Thank you for visiting in 2012!

 

Resources:

Top 10 Media Stories of 2012

Top 12 Social Media Stories of 2012

Top 12 Social Media Stories of 2012 – CIO

The Top 10 Social Media Stories that Shaped 2012

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

More Uses for Social Media in Business

http://blogs.technet.com/b/smallbusiness/archive/2012/10/24/top-ten-tips-how-to-use-social-media-to-win-new-business.aspx

http://blogs.technet.com/b/smallbusiness/archive/2012/10/24/top-ten-tips-how-to-use-social-media-to-win-new-business.aspx

When businesses look at the potential applications of social media they will often rub their hands together with glee as they realise all the marketing opportunities before them. There are countless ways you can use social media to network with potential customer and clients, and the interconnected nature of such sites and powerful infrastructure mean they’re perfectly designed for helping an idea to go global. Then of course there’s all the information that people who use these networks upload about themselves which makes these sites ideal for connecting with targeted audience. In short it’s really quite useful.

But there are other uses of social media too, and if your company is looking at social networking only in terms of marketing then you are missing a big trick. Here are some of the other applications of social media that are just as powerful but that can help other aspects of your business.

Communication

Social media is a fantastically powerful communications tool that has a lot of advantages over more traditional forms of communication such as post and e-mail. This includes B2B communication, B2C communication and also internal communication between your colleagues. If you need to give your entire team up-to-date information then why send out hundreds of e-mails when you could just create a group or page that everyone can access? While the cloud has become a source for storing information, social media is still a great delivery tool that brings content to people. While you can store files in could database, using groups puts that information with regularity into peoples hands and allows them to comment and even build a database of responses and inquires.

Collaboration

Social media can also be highly useful for collaboration, and there are a number of ways you can use social networks to get multiple people to work on the same project or to coordinate organization elements. Think about cross collaboration for creativity and generating new ideas, think about the benefits of things like Twitter Chats.

Feedback and Crowdsourcing

Using social media you have a connection with the very members of the general public you hope to become your customers. At the same time though it’s important to remember that this bridge is two way meaning you can also use it to get information from them that can help you to provide a better business model or come up with new ideas. Ask the people you are creating for what they want and you can’t really go wrong. And recently there has been a potentially even more useful form of social network too – crowdfunding sites that enable you to get funding from the very customers you’re designing your products for.

Networking

It’s not just the general public that you can connect with using social media, it’s also other businesses which can potentially benefit you in a large number of different ways. Using social media you can find potential business partners to help you with a range of aspects of your business. Sites like LinkedIn take great advantage of this fact and it’s a great way to advance your business. Think of LinkedIn connections as a reason to introduce yourself and tell people what you do, the product or service you offer and how you fulfill needs and wants.

Business Models

Finally it’s also possible to go one step further and to integrate social media into your very business model, or come up with an entirely new business model based on the capabilities of social media. This could mean you just launch your own social network, or it could mean that you create a business based around a social element in the vein of Groupon. Great businesses that find huge success often do so by taking advantage of technological developments in smart ways, so think about how you could build a business model or improve your current system by integrating web 2.0.

Ben Austin is an internet marketing expert and has been writing articles advising webmasters about how to optimize their sites. He is of the opinion that approaching a trustworthy link building agency is very important if one wants a good Page Rank for one’s site.

About Guest Blogger

This article is a guest post provided by a third party, its content was added to Digital Ethos to help provide additional information for our readers and followers. While the Guest Blogger posts do not undergo the same scrutiny as Authors and lack sources, the content was reviewed and approved as valuable to our mission.

“What’s in store in 2013 for Revenue Performance Management companies?” – Brian Kardon [VIDEO]

In this show, Brian Kardon, Chief Marketing Officer of Lattice Engines (http://www.latticeengines.com) joins host Jeff Ogden (http://about.me/jeffogden) for a fun and engaging Marketing Made Simple TV show.Brian Kardon, Chief Marketing Officer of Lattice Engines

What you will learn in this show.

1) What’s really happening in revenue performance management

2) What changes to expect in 2013. (Update: Eloqua being acquired by Oracle.)

3) How marketing leaders can know when it’s time to go, and where to look.

Brian Kardon is currently CMO of Lattice Engines, a fast growing big data firm. Prior he was CMO of Eloqua and has held CMO positions are firms like Forrester and Reed Elysevier. He’s also an expert player of the alto saxophone.

Marketing Made Simple TV is a production of Find New Customers (http://www.findnewcustomers.com) and is supported by sponsors.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

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