Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet.
Why do you need a mobile website?
According to recent studies, the majority of users searching for a local business from a smartphone are looking to buy immediately. They want quick access to important information about your company, which includes services offered, pricing, business hours and contact information. A mobile website puts all of that information at their fingertips. In fact, there was 103% growth in website traffic from smartphones from 2011 – 2012, and US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (25 Reasons Why You Should Have a Mobile Friendly Website http://www.business2community.com/online-marketing/25-reasons-why-you-should-have-a-mobile-friendly-website-0318161). And, if that isn’t enough to convince you that you need a mobile website, how about the little fact that there are more devices connected to the Internet than there are people on Earth.
What is the difference between a mobile optimized site and a regular site?
The biggest difference is screen size. A regular website is developed to be viewed by a desktop or laptop computer with a screen size greater than 14 inches. A mobile site is designed to be viewed on a screen that is considerably smaller. Remember, a mobile website will take advantages of services that mobile devices offer, such as click to call and mapping. This will convert mobile traffic to customers quicker by removing some of the barriers to contact. After all, if I am searching for pizza from my mobile device, it usually means I want pizza now. And, a mobile friendly site will allow me to call that pizza place without having to do anything but click the phone number.
In addition, a mobile website will load considerably faster, using less data, than its desktop counterpart. This is important since users expect a mobile website to be faster, and not require major amounts of data, which is paid for by the user.
Finally, check your Google Analytics. How many people visiting your site are are on mobile devices? Google provides that statistic under the “Audience” section of the reports.
The most important reason to go mobile?
Your customers are mobile. Your business needs to be mobile, too. Not only are we using our smartphones while away from our offices and computers, but we are using our mobiles and tablets while watching TV. and movies. We are using them from the comfort of our couches and at our kitchen tables. We are using them to access information quickly and easily. If I can’t access your site from my smartphone or tablet, I’m leaving. I will find a site that provides me the information I need somewhere else.
Have you mobilized your site? If not, why not? If so, have you seen an increase in traffic?
About Craig Yaris
Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .