Content Marketing – in the Real World: Steve Farnsworth on Marketing Made Simple TV

In this episode of Marketing Made Simple TV, social media and content marketing expert Steve Farnsworth (@steveology) of Jolt Social Media (http://www.joltsocialmedia.com) shares tips about Content Marketing in the Real World.

Steve explains how content marketing is like teenage sex – everyone talks about it but almost no one is actually doing it. But he shares examples like the resort in Belize. After buying David Meerman Scott’s book, the New Rules of Marketing and PR, he signs up for Wordtracker.com and looks up keywords. Then he writes content for his blog using those keywords (like honeymoons and Mayan culture). While he used to buy ads, now he gets 80% of business opportunities from inbound marketing.

Steve also shares that “All companies are now media companies.” and advises companies to hire outside experts to help with content. Other examples include AMEX Open, Intel Free Press and the National Association of Realtors.

This show is sponsored by Eloqua and features a great offer. Click the link here or the button in the show to download The Grande Guide to Content Marketing.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Seth Godin’s “All Marketers Tell Stories” [Internship]

                Seth Godin made a valuable point when stating, “Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.” Godin has made several other valuable points in his book, “All Marketers Tell Stories”. He focuses on a person’s “worldview” which is someone’s own rules, values, beliefs, and biases. Even though it is very tough to change someone’s worldview, it is possible with the correct kind of marketing.

                Worldviews are both beneficial yet tricky at the same time. Worldviews are the reason why our world is a diverse place. However, it is hard for a marketer to target so many people with different points of views. According to Godin, “Worldviews are the reason that two intelligent people can look at the same data and walk away with completely different conclusions.” Marketers have found a way “around” worldviews that allow them to still market their products or services. Marketers tell stories. “Consumers are used to telling stories to themselves and telling stories to each other, and it’s just natural to buy stuff from someone who’s telling us a story. People can’t handle the truth.” Seth Godin was one hundred percent right when he wrote this in his book. People cannot handle the truth, and they will do anything to go around it. In order for a marketer to truly succeed, which doesn’t happen often according to Godin, there are five steps that they need to follow.

                The first step in Godin’s “All Marketers Tell Stories” is “their worldview and frames got there before you did.” He explains that the world is full of all kinds of different people with different worldviews. If everyone was the same, marketing would be a piece of cake. However, that’s not the case. Marketers need to make their advertisements accustom to everyone and their different values, biases, and assumptions. Frames are also part of the big picture. They are elements of a story painted to leverage the worldview a consumer already has. If a marketer frames their story in terms of a person’s worldview, they will be heard and noticed.

                The second step Godin points out is “people notice only the new and then make a guess”.  He makes a great comparison to ideas and viruses. Viruses can spread through a community by jumping host to host. Scientists study how a host interacts with the virus. The same thing goes for an idea; ideas can spread through a community person to person. Instead of seeing how a host and virus interact, we try to understand how our brain responds to the ideas and inputs we encounter.

                The third step is “first impressions start the story”. People make judgments within a fraction of a second. A marketer needs to grab the attention of their audience as soon as they start telling the story or else they will lose the persons attention. A marketer should always start with something exciting and interesting, not boring. First impressions are always key.

                Godin’s fourth step in his book is “great marketers tell stories we believe.” First, you have to believe in your story, or else you will not come off believable. Sounding confident and knowing what you’re talking about will draw in a bigger audience. The story sells the product and pleases the customer.

                Finally, the last step is “marketers with authenticity thrive.” Godin said, “If you commit to a story and live that story, the contradictions will disappear.” No one likes a phony person because then no one will take their time to listen to your advertisement, or even buy your product or service. When a marketer is authentic, it shows, and people will stop and listen. People like hearing stories when it involves a shortcut, money, safety, fun, and belonging. These are all factors of their worldviews, and Godin said persuading someone to switch their worldview is the same as making him admit he was wrong. People hate admitting that they are wrong, and therefore will not listen to your story.  

                In the end, it doesn’t matter whether something is actually better or more efficient, what matters is what the consumer believes. As a marketer, it would be impossible to be noticed without studying your audience’s various worldviews. Products and services have gotten more and more complex, so there is a lot of teaching for marketers to do. Seth Godin’s “All Marketers Tell Stories” is a step in the right direction when you want to succeed as a marketer.

Sources:

http://www.sethgodin.com/sg/

http://www.amazon.com/exec/obidos/ASIN/1591841003/permissionmarket

http://digitalethos.org/a-day-at-google-new-york-opinion/

 

The content in this article is part of Digital Ethos’s Digital Media Education in the Higher Education Internship Program, the content was created by @KaylaMarzo, a Student at Suffolk County Community college, intern at Digital Ethos.

About Digital Media Education Internship

Digital Media Education Internship Program is an outreach initiative for Digital Ethos.

DotJenna on Marketing Made Simple TV

In this “Fame is Up for Grabs” show, DotJenna (@dotjenna), social media coach and motivational speaker joins Jeff Ogden (http://about.me/jeffogden) on Marketing Made Simple TV (http://www.marketingmadesimple.tv) to discuss how executives can build their own fame and personal brand.

In this show, you will learn:

1) Why you need to inject personality and “live out loud” in everything you do.

2) How you need to packaging information into small chunks today.

3) How to use the “Law of Reciprocity” and get people to engage with you.

DotJenna is an expert in building a network of fans and followers. She explains how we live in an attention economy (where attention is scarce) and how we need to share truly useful information for search marketing (SEO) too.

This show also has a great content offer from Eloqua,

Get the Grande Guide to Social Demand Generation from Eloqua here (http://bit.ly/GrandeSocial) if you are watching on YouTube or Video, or click the button in the show.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Inbound Marketing & The 3rd Generation of Websites – Part I: How did we get here?

As we all become further connected and rich content is being produced literally by the second, a huge shift has taken place in how businesses are utilizing the web for marketing. Social media, SEO, blogging, lead generation – these are all things that even the smallest business is now concerned with. Dollars are harder to earn and the need to see results from marketing efforts is more important than ever. Beyond making it look better, companies are now asking “how can I get more out of my website?”

But where did we start? Maybe, I’m feeling a little nostalgic after sitting in a Delorean last week at LITweetup (thanks @namnum). To understand where we are, and more importantly, where we are going, I thought we’d take a little trip back in time. Mind you this is in no way meant to be a detailed history, I’m glossing over huge chunks of happenings, but from the perspective of a designer and avid user of websites for the last 15 years or so, this is what I’ve seen.

I present to you… A (very) brief history of website evolution.

Though Al Gore invented the interwebs sometime earlier, I’d say the mid 90’s were when it started to really gain traction. As with any new thing, there are early adopters, the first generation. Some small and medium business jumped online and the brochure site was born; typically very thin on content and only a few pages, if that. It was a sign of the times, and it was good enough. At the time most people were connecting to the internet through AOL. Remember the signup CD’s they used to send in the mail? The Post Office must have made a killing for a few years delivering those things by the truck full. Though there were obviously some innovative things going on with design and technology, the expectation for most websites was very low.

Internet usage was increasing yearly and by December 1999 there were 248 Million people using the entire internet1. Let’s put that number in context to a stat from today. According to their SEC filing in April, there were 901 Million users on Facebook alone.2 That is simply astounding. By the time you are reading this they will likely be close to crossing the 1 Billion mark.

The late 90’s and early 2000’s saw Macromedia Flash (now owned by Adobe) taking over and there was a rush to make websites more alive and interactive. It was an exciting time as some outrageous stuff was being created. Many of the top digital creative agencies, like Firstborn and R/GA really hit their stride here, as the technology was allowing seemingly endless possibilities. Sites became immersive, and video was easier to display if you had the bandwidth to watch it. But that’s at the top end. Trust me, alot of absolute crap was produced too. The flash “intro” was born and everyone one wanted one. This of course came with a price. We had a saying at the agency I used to work for, “There’s nothing worse than an ugly website, than an ugly website that moves.” Enough said. Though, sometimes when I’m bored to tears on Facebook reading that some “friends” I barely knew from High School are changing their kids diapers, I long for the days of Mr. Wong, Peanut Butter Jelly Time and Zombo.com

Enter Web 2.0

Around 2004, the term Web 2.0 was coined by O’Reilly Media3, and the emergence of real-time information, collaboration, sharing and user-generated content became prevalent. This is really when social started to become a factor in sites. Companies and musicians alike were building profiles on Myspace, and Facebook was just getting rolling. Sites became cleaner in appearance, and blogs were growing in use. Flickr and YouTube emerge as channels of sharing and self expression, and anyone could achieve celebrity status with enough views. A tide was turning and many websites were re-designed around this point as they simply looked so out of date.

Trends that began then are still evolving today and much of it has become common practice. Social is no longer a buzzword, but a viable form of media for those inclined to understand how to use its power. There is not an advertiser in print or TV who isn’t asking you to like, follow or join their conversation. Brands are engaging and listening, and the smallest single customer interaction is now extremely important.

For the last few years there’s been a shift in expectation. Companies big and small are finally starting to realize that maybe there’s more that can be done with their website, more to be gained from that investment. They’re asking “what can I get out of it, what else can it do for my business?” I like to call it the “3rd generation of websites.” More and more companies are now redesigning with purpose, and that purpose is to generate leads and new business.

In Part II, we’ll dive into this next generation, and how Inbound Marketing is changing the way businesses are using the web.

Sources:

  1. http://www.internetworldstats.com/emarketing.htm
  2. http://mashable.com/2012/04/23/facebook-now-has-901-million-users/
  3. http://en.wikipedia.org/wiki/Web_2.0

 

About Tommy Spero

Tommy Spero ( @tommyspero ) is the Principal and Creative Director of Soul NYC (www.soulnyc.com) , a branding, web design and inbound marketing agency that helps companies large and small use design and technology to grow their businesses. Tommy drives the vision of the agency, with over 14 years working in the design and interactive space. His experience working with some of the worlds biggest companies, like American Greetings, Sony Music, VH1, Showtime and Novartis, gives him unique insight on how small and medium businesses can succeed through the use of branding and technology. His design work has been featured multiple times in the LogoLounge series of books by Rockport Press, as well as appearing on television and all across the web.

PPC, PPM, HUH?

Pay Per Click v Pay Per ImpressionIn the world of social advertising, which is using Facebook, LinkedIn, Twitter, or Google Adwords, there is always the debate as to whether you should use the Pay-Per-Click (PPC) or Pay-Per-Impression (PPM) method of payment for your ads.

And, it is an excellent question with no certain answer.  But to help us decide, it is important to first know the difference between the two methods.

Pay-Per-Click (PPC)

PPC requires that you pay for every click on your advertising link, regardless of whether the person clicking the link purchases or takes the required action.  Most services implement an auction for the cost per click, usually ranging around $2.50 – $5.00 per click.

As for the different social networks, I have found that Facebook is the lowest in the PPC category and that LinkedIn tends towards to have a higher cost per click.  Google and Twitter tend to fall somewhere in the middle.

Pay-Per-Impression (PPM)

PPM is very similar to PPC, however, you will pay for each impression (usually based upon 1000 impressions) that your ad receives.  There needs to be no action taken by the person seeing the ad for there to be an associated cost.

Which should I use?

Over the years, I have found that each method is well served for specific tasks.  If you are looking to use an ad strictly for branding purposes, and want as many people to see the ad as possible, a PPM strategy is probably the way to go.  It will afford you the largest audience and most networks will optimize the number of times your ad will be seen by your target audience.  If you are requesting that potential customers take some action for some type of reward (Click here for a coupon), then I would suggest using the PPC method, as it will better serve your target audience.

Regardless of which method you choose to implement for your advertising campaign, it is important to realize that no social marketing campaign can operate on a “set it and forget it” schedule.  You need to make sure to optimize your ad for its click-through ratio as well as for the number of clicks v. the number of impressions to ensure that you are reaching your target audience.

Have you been advertising on social networks?  Which method works for you, PPC or PPM?  Any secrets to share?  Feel free to sound off in the comments.

Happy advertising!

 

Resources:

The World of Pay-Per-Click/Pay-Per-Mille Advertising

Pay Per Click or Pay Per Impression?  Do You Know the Difference?

5 Steps to Pay Per Click Advertising That Works

About Craig Yaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Sandra Zoratti on Marketing Made Simple

In this high definition show, Sandra Zoratti, co-author of Precision Marketing (http://www.precisionmarketingbook.com). She joins show host Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) for a discussion of how marketing can drive improved business results using data. And it contains a great offer from show sponsor, Eloqua – the Real World Marketing Syllabus.

In this show, viewers will learn:

1) How the balance of power has shifted from sellers to buyers – and what that really means for marketers today.

2) Why marketers need to start small and get a quick win, rather than taking on too much at once. (Don’t boil the ocean.)

3) How data is the marketer’s best friend. How to leverage data and Precision Marketing ideas to drive improved business outcomes.

We thank Sandra for appearing on Marketing Made Simple TV.  We also thank Steven Conrardy of Interactive Video Studios, who filmed and edited this show.

Craig Yaris of Esquire Tech is the Producer and Director of Marketing Made Simple TV. Kevin Ogden is the Editor of the show.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

How to Keep Your Email Campaigns Running Smoothly

Too many times, business owners don’t have an email marketing strategy in place and keep sending out emails over and over again to any list that they can get their hands on.  Most use Constant Contact to deliver their email communications and manage their contact lists. Guess what?  Constant Contact is cracking down on companies that are sending out continuous emails with no plan in place.  If you are one of those people, be prepared for Constant Contact to shut down your account.  Yes…they are shutting down accounts for a few valid reasons.  It’s important to understand the rules of email marketing and follow it!  Don’t let it happen to your company.

Here are some reasons that your email account can get shut down:

  1. Too many bounces It’s important to collect your bounced email addresses after every campaign and clean up your internal list.  If your bounce rate is continually high, you will be shut down.
  2. Spam Reports – Spam is unsolicited email also known as UCE (Unsolicited Commercial Email). By sending email to only to those who have requested to receive it, you are following accepted permission-based email guidelines.  If you receive a high rate of people complaining about being spammed by your company, then you are in jeopardy of being shut down for good.  Constant Contact has a no tolerance spam policy.
  3. Not removing Opt-Outs – Every email generated from Constant Contact contains an unsubscribe link which allows your contacts to opt-out of future emails and automatically updates your contact lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed.  It’s important to use one service for all your email campaigns to ensure that your opt-outs don’t receive any further communication via email from you. If you switch to another service, make sure you bring your opt-out (unsubscribe list) with you.
  4. Invalid Company Contact Information – All of your emails are pre-filled with your contact information including your physical address.  If you try to tamper with this or put in a phony address, be prepared to be shut down. Your contact information has to be clearly stated in any email communication.

 

What happens if your email account has been shut down?

The first step to rectify the situation is to contact a representative at Constant Contact and find out the reason why? Once they give you a reason, you can discuss ways to rectify the situation with your sales agent. Since you are paying anywhere from $28-$75 per month depending on your account preferences, Constant Contact wants to help you get up and running again. Just be very careful to follow their rules so you avoid being shut down for good.

I have spoken to clients that think they will just get another email vendor, but most vendors are following the Spam laws and regulations and will shut you down at some point.  Also, another big misconception is that you can just use Microsoft Outlook to send out mass emails.  Again, you need to make sure you have an unsubscribe link in your email and your contact information is clearly displayed.  I would not recommend using Outlook for mass email communications since it’s not made for this purpose. You are better off using an email service that specializes in email marketing.  At the end of the day, you do not want to annoy your customers/prospects with too many emails.  You need to develop an email marketing strategy that works for you company and ensure that your email communication is going out to people that want to hear from  you! 

How to protect yourself from Spam: Take the Spam Test (compliments of Constant Contact)

  1. Are you importing a purchased list of ANY kind?
  2. Are you sending to non-specific addresses such as:
    • sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses.
  3. Are you sending to distribution lists or mailing lists which send indirectly to a variety of email addresses?
  4. Are you mailing to anyone who has not explicitly agreed to join your mailing list?
  5. Have you falsified your originating address or transmission path information?
  6. Have you used a third party email address or domain name without their permission?
  7. Does your email’s subject line contain false or misleading information?
  8. Does your email fail to provide a working link to unsubscribe?
  9. Are you failing to process any unsubscribe requests that come to you via a reply to your email within 10 days or the request? If you have answered YES to ANY of the above questions you will likely be labeled a SPAMMER.

Sources:

http://www.constantcontact.com/uidocs/CCSpamPolicy.jsp

Email Marketing Rules

Email Marketing Laws

About Monique Merhige

Infusion Direct Marketing's founder Monique Merhige has over 15 years of marketing communications experience with technology companies ranging from small service firms and equipment manufacturers to a 1.5 Billion dollar division of Motorola. Monique is an Adjunct Professor of Marketing at Dowling College in Oakdale and Brookhaven. She holds a Bachelor Degree in Marketing and an MBA in General Management.

A Day at Google New York & Seth Godin [OPINION]

Google started a pretty amazing program called “Google Engage for Agencies”, while it’s a great outreach program to help generate brand advocates that act as a sales team for low to no cost, it’s much more then that!

Google has generated a program that has done a few things, but I want to center on two, Content and Education!

1) Google Engage is a program that is producing content for Google.  Agencies are now telling stories for Google about Google and tying it directly into local communities! The Engage program has agencies and consultants that now have stories that tie back to their community, ones that give all the recognition to Google and the AdWords platform.

2) Google is flooding the market with the correct information and empowering agencies and consultants through education to provide the correct and effective services. In a time period where consumers distrust agencies and digital marketers (and they should) Google has decided to empower those that want to learn, want to provide value making it much harder for those that are not genuine to survive.

The Engage program has provided others, like myself with direct education and training. The information that I now have as a professional has been advanced by the support of Google, both in a distance education program and done in conjunction with Dale Carnegie trainers at Google.

I made a comment earlier that consumers distrust digital marketers and agencies and that “they should”. I stand by that statement, in fact,  I started blogging because of that very fact just a few years ago. Walk into a small business owner these days and don’t be surprised when you get a question like “what makes you different then the other 100 sales people before you” and it’s a great question, in fact if business owners and organizations had asked it sooner we wouldn’t have the distrust that the marketing industry has earned.

Google made a commitment to provide a service that they believed helps connect people on the web to solutions providers and services. That incredible tool has been defiled by digital marketing consultants and agencies. As Seth Godin has explained, marketing had it good until the illusion vanished. Out of fear and greed the economy was destroyed overnight by those that worked to game the system, be in PPC, SEO or just selling products, services and solutions that they didn’t care if it worked as long as they got paid.

Google had another great surprise for those of us in attendance, a LIVE Google Hangout with Seth Godin, “America’s Greatest Marketer as claimed by American Way Magazine. Seth’s presentation was excellent and while he did a great job sharing information with us, the Q&A was a treasure. Seth’s message is that success comes from being genuine and often takes a long time, in fact Seth admitted it took his blog three (3) years to gain traction.

A day at Google confirmed one thing, the world is full of fraud and the marketing industry has a disproportionate number of contributors. The bright note is that for those of us that take the time to genuinely try solve problems and not just generate sales or revenue, we can and will be successful. In this case, Google is genuine about wanting to connect people with what they are actually looking for, be it through organic search or paid search. Google is acting like a leader, providing the right and accurate resources to the community. The Google Engage program is just one of the resources that Google has invested in to empower the professionals that are trying to do the right thing by their clients, customers and business.

In the end, Google was impressive at every turn. Google New York had Food, Fun and Value! The information was only surpassed by their commitment and methods to deliver it! A methodology that I feel is worth any successful business or corporation pursuing.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Did Digital & Social Media kill the economy? [OPINION]

While the internet is full of success stories for Digital & Social Media, and we all know I have covered a few, like Facebook Success Stories (Social Media), Google Places for Your Service Industry (SEO), New Google Newsletter and Mobile Adwords Features (SEM) etc. However, I was recently left wondering about the bigger picture…

Did we fail to learn in web 1.0?

Websites were all anyone could talk about in the late 90’s and everyone was trying to get on the web. The issue with web 1.0? Business owners created a website just to have a website, which resulted in a business move that in most cases was a poor investment. The websites had no business plan, no systematic function and in some cases reflected poorly on a business rather than positively. The complete lack of strategy wasted time and money which also left the business owners in disbelief about the value of such a venture.

Less than a decade later here comes the Social Media Revolution, with the promise of opportunities to reach and touch people on a global scale at rates, that overnight, make TV and Print look like the dinosaurs. In 2008 the Social Media rush is on and you can’t help but get a sense that web 2.0 looks a lot like web 1.0. Social Media sites are flooded with businesses that again have no business plan, no systematic function and in some cases reflected poorly on brand. Overnight Social Media Marketing becomes a keyword that tens of thousands flock to. This brand new communication tool in the digital space is barely in industry use and gurus and experts pop up everywhere and overnight the guy next store has started an agency.

When the iPhone was launched in 2007 and forever changed the music industry, mobile for business doesn’t pick up steam till 2010, when it starts to become a part of mainstream marketing. With the announcement in early 2011 that Smartphones have surpassed PC sales the industry prepares for the next technology rush. In that same year reports indicate that Mobile Advertising is Expected to Reach 5B in 2015. This brand new communication tool in the digital space is now front and center and the young child of social media tries to pivot and tie mobile and social together, not an easy lesson as Social Media giant Facebook is learning in 2012. A prediction everyone sees coming but Facebook and the greedy analysts, and a point I tried to make days before the IPO in my aritlce “Why the Facebook IPO looks like a Bad Investment. Just like websites and social media, the industry rushes to mobile, creating apps, mobile sites and forever changing their advertising all without any thought to a strategy or branding.

Was there a bigger problem?

  • For the first time anyone who wanted to launch a website could.
  • The masses can be reached through Social Media sites that are free.
  • Everyone has a mobile device envisioned as if we all lived in the era of Star Trek .

What is it about the “basement business effect” that caused irrefutable damage to the digital economy?

The basement business effect

With the entry level barriers of owning and operating a business practically vanishing overnight and with the pool of talented employees vanishing, the best corporations are left competing against the best talent, who despite the lack of traditional resources can do the same job for a fraction of the cost and in some cases better!

Here enters our problem, the entry barrier is so low that anyone can show up at your door with a fancy website, flashy business cards, a MBA from the internet and the promise of gold. Fool’s gold that is. The market tumbles overnight because the shift happened so fast no analyst can predict the effect the American ego has on the pretty bubbles floating in front of them.

It’s not just digital, but it’s hard to argue that digital hasn’t played a crucial role in the economies demise. Banks offer checking accounts for free, the technology and promise of low overhead and the thought that you don’t need a traditional infrastructure make it seem possible. The overflow of students in education that already had swelled the ranks were overtaken by the fact that you don’t ever have to come to school to earn the same degree as the people before you did.

As if the degree from Walden, Phoenix, Capella or any other distance program could even compare to the brick and mortar programs. Can you truly believe that the distance learner has any of the abilities that a traditional student was forced to learn through socialization and real life interactions? I have done them both and I don’t think so…

Digital and FREE

FREE, its killing our economy and the digital revolution is what caused it. The best technology still requires two things:

  1. Education (Invest to Expect)
  2. People (Humanity)

While the industry would have you believe that there is an automated solution for everything, there is not and the truth is humanity can’t stand automation. Take IVR, the phone system that would replace a call center employee, for example.  The research shows that people can’t stand it and those that offer a “real” human interaction have seen their sales climb! However, this will not stop someone from selling it and some unaware business from buying it.

FREE is the biggest thing plaguing business and the economy. Despite the common phrase “you get what you pay for”, business owners continue to pursue FREE at their own demise. The pursuit of FREE, whether by the seller or the consumer, leads to complete chaos and is quickly ruining our economy.

Make a decision, it doesn’t matter whether you’re buying or selling. Invest in what will work and you’ll get the ROI your looking for.

If you’re a consultant selling digital services, STOP doing FREE consulting or proposals. The second you start to look over a company’s assets, be it the business model, the website or the social media site, you are WORKING! Do you want to work for FREE? How do you see that in the long run?  This is why you are running around working 80 hours a week and only getting paid for 10!

If you’re the business owner stop taking or looking for FREE! When you get something for free you don’t respect it, and if you don’t respect it, it’s useless. Second, you’re not that smart. When you assume you can listen to someone explaining a business or marketing strategy and then you just go do it yourself, you are, quite literally, entering into idiotic behavior. Now you’ll spend time doing a job that you don’t quite understand, are not equipped to supervise, and might never have the skill set to correct or evolve as needed. Worse, you are spending time working on something that won’t provide the promised ROI (based upon the professional’s history), and you will end up spending more than necessary, and possibly stunting your businesses growth!

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Part Three: ‘Television on the Internet’

TV_icon2

The Marketing Made Simple TV logo © Jeff Ogden

PART THREE: THE BIG KAHUNA
This is the final part (for now) of this series, ‘Television on the Internet.’ If you get the feeling that this story is building up to something bigger and better, you are right. The next thing that happened must have used up more than one wish from the genie’s bottle.

GUEST HOST
In the meantime, another opportunity came my way. Jeff decided to do a show about the show. In other words, he wanted to let our viewers know what the show was all about. He was going to do it alone. But then the idea came to do a Q&A session where I would ask him questions. Did I mention I am NOT camera shy at all? So of course I was thrilled. He became the guest. I got to be the interviewer. Pinch me. Am I dreaming? It gets even better.

Suddenly, it seemed, Jeff announced that he was going on vacation and would not be back in time for the taping of our next show. It was to feature one of our blog writers; we are slowly going down the list. Since I know him well, Craig Yaris, our redeemed attorney, as he likes to call himself, was someone that I knew I would really enjoy interviewing. I have learned to ask the guest to send me a list of questions with an overall topic. This keeps us somewhat focused since we have a limited amount of time for each interview.

The beauty of the taping is that both host and guest get to sit in front of their own computers. They can still be in their pajamas as long as each looks properly dressed and photogenic from the waist up. It is not only the answer for me to a 40 plus year dream. It is also a technological wonder that makes doing this possible, probable and profitable.

image-Craig Yaris

Craig Yaris, redeemed attorney and social media marvel

SOME LAST DETAILS
So there it is in a nutshell. The newest technology, ‘Television on the Internet’, fits right in with the sky rocketing popularity of video. With our diminishing attention spans, we have the patience usually for a few minutes of sitting still so we do attempt to keep the show to less than fifteen minutes. It may seem like a lot to ask of someone to watch but when Craig and I got to talking, we easily reached the half hour mark.

The first goal of our show is to be entertaining and we certainly entertained each other. Secondly, the guests provide valuable information. I could have picked Craig’s brain for another hour or two easily. The third goal of our show is that we ‘partner’ with our guests to help promote them, their work and their accomplishments. I have not had a chance yet to find out how many offers to teach classes and instruct individuals Craig has gotten since the show appeared on July 5th.

A FINAL WORD
So be sure to tune in and turn on MarketingMadeSimple.tv every Thursday at noon EDT, 9 AM, PT. In case you miss the initial airing, you can catch the show on our site 24/7 afterwards. You can also view it on YouTube and Vimeo. Who knows, you could end up becoming a guest and another budding ‘Television on the Internet’ star.

SOURCES
Marketing Made Simple TV, guest Craig Yaris
Jeff Ogden, host as guest and Alison Gilbert, guest host do a Q&A Show
Jeff Ogden talks about the Show
Television on the Internet
The Charrette Chronicles
Mad Marketing TV

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

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