Business Success: Attitude is everything

Looking for business success? May I suggest you first invest in a mirror?

Your attitude – how you feel and treat others – plays a VERY big role in how you are perceived by clients, business partners and vendors. Don’t be like this young lady and lock yourself in the bathroom.

What is the right attitude? It’s pure unadulterated joy and self-confidence. It’s believing in yourself while at the same time being selfless. It’s about living a life of servicing others. It’s about waking up every morning raring to face the day.

One book that should be on everyone’s reading list is Enchantment by Guy Kawasaki.  You can read my review at My Review of the book Enchantment.

This book covers every aspect of human to human interaction. It’s a roadmap for dealing with people every day. Frankly, it is a very important book.

Case in point – to become likeable you need to create crow’s feet – the tiny lines that appear when you smile very broadly. And to be trust-worthy, you have to first trust others. Default to “Yes” – always say that whenever you can.

Interestingly, I once asked at a meeting how to create more Linkedin recommendations. They said “Ask for them.” Unfortunately, that’s the wrong answer. The way to get Linkedin recommendations is to GIVE Linkedin recommendations.  The concept is “Give to Get.”

The best way to learn the concepts in Enchantment is to review this wonderful infographic.

What do you think? We love comments and those who share.


Enchantment by Guy Kawasaki

Ogden’s Review of Enchantment

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About Author:

Jeff Ogden is the Founder and President of Find New Customers – as a business owner, he lives this advice. He’s also the host of Mad Marketing TV, sponsored by Act-On Software.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at


  1. I am sure the group can learn quite a bit from you. There is nothing like have a group of likeminded individuals focused on one primary goal or mission. Basil seems to have chosen wisely in putting a potentially cohesive group together. Looking forward to learning more. I see you got a 96 on your website grader. Very impressive. Do you use Hubspot?

  2. Jeff, you ability to get to the heart of an issue is great, I love the direct tell it as it is approach to your articles, they are a great addition to dbmei.

  3. Jeff, you ability to get to the heart of an issue is great, I love the direct tell it as it is approach to your articles, they are a great addition to dbmei.

  4. Megan Harris (MeganWrites Media) says:

    Great post, Jeff! Attitude is so important when you want to be successful in anything! I feel as though attitude has really helped me succeed and push through the difficult days when business isn’t going the way I want it to. Attitude helps us ride out the storm and triumph when the chips are down.

    I will definitely have to pick up Guy Kawasaki’s book now that you’ve mentioned it. Thanks for a great post!

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