Beth Comstock, CMO of GE on Marketing Made Simple TV

In this episode of Marketing Made Simple TV, sponsored by Eloqua, Beth Comstock, SVP and CMO of GE, one of the world’s top companies shares key tips, including:

1) Why it’s important for marketers to step back and see the big picture

2) The importance of keeping an open mind and being receptive to fresh insights and ideas.

3) Why every marketers, big and small, needs to be everywhere and easily found. Why you don’t need the resources of GE to do great marketing.

 

We thank Beth for appearing on Marketing Made Simple TV, and that Eloqua for sponsoring this show and sharing a great content offer.  In addition, we thank other sponsors, such as Avitage (http://www.avitage.com), DigitalEthos (http://www.digitalethos.org), Communication Strategy Group (http://www.communicationstrategygroup.com) and Watchitoo (http://www.watchitoo.com).

Marketing Made Simple TV is produced by Find New Customers (http://www.findnewcustomers.com) It is Produced and Directed by Craig Yaris and our Editor is Kevin Ogden.

About Jeff Ogden

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancyFind New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Comments

  1. We are honored to share this show with one of the most brilliant marketers we’ve ever met. No wonder she’s a Senior Vice President of the the world’s most respected firm.

    This should be our most popular show ever!

    Jeff Ogden, Creator and Host
    Marketing Made Simple TV

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