CraigEYaris

Craig E. Yaris is the owner of EsquireTech Solutions, which helps small business get found on the social web, whether through Facebook, Twitter, or LinkedIn, he can both teach you the effective use of any social network or act as your social media manager, enabling you to reach your clients where they are and when they want to hear from you. He can teach your organization the social media best practices that can help you use the tools of today to cost-effectively increase your bottom line. EsquireTech Solutions brings the social web to your business. Visit EsquireTech Solutions or call 516-495-9107 .

Why You Need a Mobile Website

April 6, 2013 by CraigEYaris 1 Comment

Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet.

Why do you need a mobile website?

According to recent studies, the majority of users searching for a local business from a smartphone are looking to buy immediately. They want quick access to important information about your company, which includes services offered, pricing, business hours and contact information. A mobile website puts all of that information at their fingertips. In fact, there was 103% growth in website traffic from smartphones from 2011 – 2012, and US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (25 Reasons Why You Should Have a Mobile Friendly Website http://www.business2community.com/online-marketing/25-reasons-why-you-should-have-a-mobile-friendly-website-0318161). And, if that isn’t enough to convince you that you need a mobile website, how about the little fact that there are more devices connected to the Internet than there are people on Earth.

What is the difference between a mobile optimized site and a regular site?

The biggest difference is screen size. A regular website is developed to be viewed by a desktop or laptop computer with a screen size greater than 14 inches. A mobile site is designed to be viewed on a screen that is considerably smaller. Remember, a mobile website will take advantages of services that mobile devices offer, such as click to call and mapping. This will convert mobile traffic to customers quicker by removing some of the barriers to contact. After all, if I am searching for pizza from my mobile device, it usually means I want pizza now. And, a mobile friendly site will allow me to call that pizza place without having to do anything but click the phone number.

Social Ribbit Desktop View

Social Ribbit Mobile View

In addition, a mobile website will load considerably faster, using less data, than its desktop counterpart. This is important since users expect a mobile website to be faster, and not require major amounts of data, which is paid for by the user.

Finally, check your Google Analytics. How many people visiting your site are are on mobile devices? Google provides that statistic under the “Audience” section of the reports.

The most important reason to go mobile?

Your customers are mobile. Your business needs to be mobile, too. Not only are we using our smartphones while away from our offices and computers, but we are using our mobiles and tablets while watching TV. and movies. We are using them from the comfort of our couches and at our kitchen tables. We are using them to access information quickly and easily. If I can’t access your site from my smartphone or tablet, I’m leaving. I will find a site that provides me the information I need somewhere else.

Have you mobilized your site? If not, why not? If so, have you seen an increase in traffic?

Resources:

5 Reasons Why You Need a Mobile Website RIGHT NOW

25 Reasons Why You Should Have a Mobile Friendly Website

7 Reasons You Need a Mobile Website

Google’s Ready To Go Mo?

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, Content Marketing, Design, Digital & Internet Marketing, General, Mobile, Mobile & Technology Tagged With: brand, Business Consulting, internet marketing, Marketing, Marketing and Advertising, mobile, Mobile & Technology, mobile websites, websites

What the #? Hashtags are Coming to Facebook

March 30, 2013 by CraigEYaris 2 Comments

In every class and presentation I do, I always tell people to keep Twitter and Facebook separate. They use two different languages. Facebook is all about “natural language”. We post the way we speak. We use full sentences, and have posts that can go on for paragraphs. Twitter is the complete opposite. It’s all about brevity. After all, you need to fit everything into 140 characters (and we recommend only using 120 to allow for retweets). That includes any links, and hashtags that you may use.

What is a “Hashtag”?

In it’s basic form, a “hashtag” is an organizational tool. It is a way to search for tweets that have a common topic or idea. For example, if you search Twitter for #HungerGames or #Bacon, you will get every tweet that uses these hashtags, and would be able to follow conversations and find out who says what about a certain topic. Anything can be a hashtag, and no-one owns them. While teaching my class at Hofstra University on Digital and Social Media, I use the hashtag #HofstraDigital so that the students can communicate through Twitter, and with me, on any topic they wish.

In addition, if you use social dashboards like Hootsuite, you can set up columns for specific hashtags to follow, and you will see all tweets using that hashtag in an organized fashion.

Hashtags can also be found on other social networks, including Pinterest, GooglePlus, and Instagram, and I’ve even seen them on T.V. shows, so that people can follow the conversation about the show in real-time (#thefollowing, #BigBangTheory).

So, it would seem a natural progression that hashtags would move to Facebook, where over 1 billion users visit daily.

Should I Care?

In short, yes. Hashtags are coming. There is no way to stop this. They are a great tool to organize conversations and topics. But, I don’t think it will change the way people interact with Facebook, at least not in the short term. People are used to longer posts, and that won’t change with the use of hashtags. They would be embedded within the posts. An example could read:

I can’t believe that #target is not going to match their on-line price with their in store price for me. That is #badbusiness.

This would allow Facebook’s Graph Search tool to offer up conversations around hashtags, when searching for the store “Target” or the phrase “Bad Business”.

This will also allow businesses to search around terms that they feel would be relevant to their business. Target, for instance, would find this post by searching #Target, as would anyone else, who could then join in the conversation.

It would become a great way to engage in a conversation around a specific topic, and allow you a broader reach than just your friends or fans.

Facebook could even go so far as to offer a dedicated page for hashtag searches, where people can save specific terms to be constantly updated (GooglePlus offers this). It may allow deeper and more meaningful conversations among people, and create new relationships.

Facebook could even begin to roll out a new advertising platform that would appear only on these hashtag pages, where advertisers could directly target people searching specific words or phrases. It would bring a more targeted audience to your brand.

In the end, there is no stopping the hashtag, whether you #love it or whether you #hate it, it will begin to show up in our news feeds. Why not #embracethehorror?

What do you think? Do you #like them or #hate them? Sound off below.

Resources:

3 Changes to Facebook Pages: Replies, Cover Photos, Hashtags

Hashtags: from Twitter to Facebook

Facebook Plans to Introduce Hashtags, Reports Say

Facebook Working on Incorporating the Hashtag

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, Digital & Internet Marketing, General, Social Media, Social Media Topics Tagged With: facebook, internet marketing, Social Media, social media marketing, Social Media Social Brand Visibility, social network

Facebook and the Sponsored Page

March 23, 2013 by CraigEYaris Leave a Comment

Over the last 11 days, I have been experimenting with Facebook’s advertising engine with the sole goal of increasing “likes” on two different pages, one a community organization and one a local business. I set the budget for these two pages at very different dollar amounts and let Facebook do their thing. The results have been very interesting.

What does $20.00 a day get you?

On the community organization page, I began with a budget of 20.00 per day, which promised me between 14 and 129 new “likes” per day. That would be a cost of between .15 and 1.42 per new fan, which seems like a small price to pay to spread their message. After 11 days, the page went from 406 fans to 631, which is an increase of 225 new fans. This is much lower than the anticipated 1419 fans, should we get 129 per day, but more than the possible minimum of 154.

But it’s not all about the total number of fans. The weekly total reach, according to Facebook Insights increased by 31% and the Friends of Fans increased by more than 29%, giving this client access to a much broader audience, than they had with only 402 fans. In addition, their “People Talking About This” reached a high of 221 people which means that over 200 unique people created a story about this page over this time-frame, which is a great indication that the content is being shared. In addition, the viral reach of over 1,900 indicates the number of unique people who saw a story published by a friend about this page. For a small grass-roots organization, these are staggering numbers.

Most importantly, the total reach for this page reached a high of 6,889 people, which is an indication of the number of unique people who saw any content associated with this page. That’s what you call word of mouth!

What does $5.00 a day offer?

On the small business page, I decided to counter the higher price by running an ad for the purpose of increasing the number of “likes”, but with a budget of only $5.00 per day. Facebook promised a rate of between 2 and 21 new likes every day. And, after the same 11 days, the number of likes increased by 85. Again, this number was on the low side, quite short of the possible 231 new fans over this time period.

For this page, the total reach increased to over 6,800 people, which is a great number. But, it doesn’t tell the whole story. Although the number of likes and the total reach increased, there was still a lack of constant engagement, as shown by the number of people “talking about this” and the virality of all the posts during this time frame.

What does it all mean?

In the end, I don’t think that the numbers say anything specific, regarding these two pages. The higher budget page was for a community organization that has a lot of local support and that gets people excited and engaged. The lower budget was for a local company that only appealed to a niche group.

In the end, I believe that Facebook’s advertising program accomplished what we set out to do, increase likes. But, that can’t be your company’s only goal. You need to increase engagement, virality of your posts, and the number of people “talking about” you. That is where the real benefit will come from. Keeping your audience engaged is worth much more than just the number of people that have “liked” your page.

What do you think? Have you had success with Facebook ads? What about failures? Let’s discuss it.

Resources

Advertise on Facebook

Facebook for Business

About Facebook Ads

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, Content Marketing, General, Social Brand Visibility, Social Media, Social Media Topics Tagged With: advertising, analytics, internet marketing, Marketing, Marketing and Advertising, Social Brand, Social Media, social media marketing, Social Media Social Brand Visibility, social network

Pinterest Analytics – Pinning Grows Up

March 16, 2013 by CraigEYaris 1 Comment

Back in November, 2012, Pinterest began shifting from a purely personal social network whose goal was to connect everyone in the world through the things they find interesting, to one where businesses would have the tools to use Pinterest for their marketing purposes (Pinterest Makes the Business Leap http://digitalethos.org/pinterest-makes-the-business-leap/).

Now, nearly 4 months later, Pinterest has begun to roll out a full suite of analytics tools that will enable users to get some “deep dive” information about people’s habits when it comes to pins. Pinterest’s analytics tool is completely free, but has some requirements before you are able to access it. First, you will need to switch your account to the new profile. Don’t worry about this much, as it isn’t all that different, and you will have no problem finding all of your boards and pins. The second step is a bit more involved. It requires you to have a verified account, and this can be done when you try to edit your profile, but does require some knowledge of uploading a file to your web host. Pinterest offers help with this step, so don’t let it scare you.

Once you have the new profile set-up and you have verified your account, you will have access to the analytics engine, under the user name in the upper right side of the screen.

What will I find in the Pinterest analytics?

According to the Pinterest website, you will find some very useful information, including how many people are pinning from your website (which you verified), how many people see your pins and how many click on your content. You will be able to see which of your pins have the most repins and what else they are pinning.

Specifically, Pinterest offers you the following data under their Site Metrics tab, including:

daily average number of pins
daily average number of people pinning from your website
daily average number of times pins from your website were repinned
daily average number of people who repinned your pins
daily average number of times your pins appeared on Pinterest in the main feed, search results or on other boards
daily average number of people who say the pins on Pinterest
daily average number of clicks to your website that originated on Pinterest
daily average number of people that visited your website from Pinterest.

Pinterest also offers statistics for the most recent, most repinned and most clicked pins.

How can marketers use the data?

Most importantly, this new data is incredibly useful for businesses, since they can now see the types of pins getting good traction and they will have a look into the behavior of their customers, as their pins are repinned and as people visit their website from Pinterest, and it will allow businesses to tailor their websites to these new found visitors.

Finally, for e-commerce companies, they will now have a great insight into which products that they are pinning are driving traffic and which ones are resulting in immediate action by their customers.

I believe, as I said in my previous article (Pinterest Makes the Business Leap), that this is just one more step towards Pinterest implementing an advertising engine.

Will the rollout of analytics force you to take another look at Pinterest for your marketing efforts? Have you been using Pinterest for marketing, whether successfully or not? Sound off, below.

Resources:

Pinterest unveils web analytics, offers insight into visitor pinning behavior

Pinterest Web Analytics

Pinterest Launches Free Analytics Tool for Business Accounts

Pinterest Analytics: Making the Most “Actionable” Social Network More Actionable

How Users Can Get Access To Pinterest Analytics For A Website

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, General, Social Media, Social Media Topics Tagged With: internet marketing, Marketing, pinterest, Social Brand, Social Media, social media marketing, Social Media Social Brand Visibility, social network

Facebook’s New News Feed – What it Means for You

March 9, 2013 by CraigEYaris 2 Comments

I’ve been writing this blog for Digital Ethos for almost 2 years, and it seems that I’ve written about changes to Facebook at least once every few months. This month is no different. On Thursday, March 7, 2013, Facebook announced drastic changes to its newsfeed. They have decided to unify the newsfeed across all devices, desktop, laptop, tablet, and mobile, and to provide a better “newspaper” like experience, providing “all the news that you want to see.”

In addition, Facebook will begin to sort the newsfeed chronologically, and will place a greater emphasis on pictures and videos. In fact, they are increasing the size of the newsfeed, and decreasing the size of the two sides. There is also talk that they are removing the ticker from the right side, and that sponsored stories are now going to be placed within the newsfeed, as they currently do, only bigger.

The question remains, how does it affect business?

The biggest change for businesses will be the increased size of posts, pictures and videos, but a decrease in screen real estate where ads currently reside. But, this isn’t necessarily a bad thing, since Facebook is unifying the look across all platforms, ads will begin to appear in their mobile apps.

BUT, Facebook is also introducing (or re-introducing) sub-feeds, where you can organize your newsfeed according to specific criteria. Through the new “all friends” feed, users will be able to see only those updates that their friends have posted. There will be no updates from business pages at all. Users can even focus their newsfeed to their closest friends, excluding all others.

Facebook is also going to implement feeds specifically related to photos and music, which may be a boon for advertisers within these respective genres. They can target their ads to only show up for users within these respective feeds, which may lead to greater engagement.

They are also implementing a new “following” feed, which will aggregate all the stories from the brands that you follow, and also will show ads from all brands.

So, will these new changes be accepted, or will their one billion users revolt, as happens whenever a change is implemented? Only time will tell. What do you think of these changes? Will they affect your use of Facebook? Will they affect brands ability to connect with you?

Resources

Facebook Newsroom

The NEW Facebook News Feed: Everything You Need to Know

What Facebook’s New News Feed Means for Marketers

Facebook’s new News Feed: Bigger is Better

Hands On With the New Facebook

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, Digital & Internet Marketing, General, Social Media, Social Media Topics Tagged With: brand, business, facebook, internet marketing, Marketing and Advertising, Social Media, social media marketing, Social Media Social Brand Visibility, social network

Professional Panel: Branding for Social Media Action Camp 2013 [Video]

March 4, 2013 by CraigEYaris Leave a Comment

Craig Yaris Moderator

Bill Corbett – Corbett PR and Digital Ethos Author

Tommy Spero – Soul NYC and Digital Ethos Contributor

Jeff Namnum – NoFancyName.co

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Content Marketing, Digital & Internet Marketing, General, Video

Content is King

March 2, 2013 by CraigEYaris 4 Comments

I’ve been to many conferences and social media camps over the last three years, and I always hear someone tell us how “content is king”. And I believe it. The more content you produce, the more you will produce shareable content. The more you write for your audience, the better optimized your content will become. And it will happen naturally. As Guy Kawasaki said in his book, “What the Plus”, the best method for search engine optimization (SEO) is to “write good S***.” That’s all there is to it.

And that may be. But it isn’t enough to write great stuff. That won’t give you enough material to share with your audiences on Twitter, Facebook, GooglePlus, Pinterest and LinkedIn. Sure, your articles can (and should) be shared among all your networks, but what about the other days and hours? When we should be promoting ourselves and our own content only 20% of the time (this is known as the 80/20 rule), what do we share the rest of the time?

Simple. Other People’s Content. Using the 80/20 rule, 80% of what you share should be links and articles from other people.

Right about now, you are asking, “why would I promote other people’s work to my networks?” And I understand your feeling. BUT, the biggest reason to share other people’s content is simple: to be seen as an expert in your field. You are the one person who finds all the relevant information and shares it. You are on top of what’s happening within your industry, and know the changes that are coming. You are the person I’ll look to for the answer, because I know that if you don’t have it, you can find it.

How to find content

Where do you find that great content? There are many places to search for content, not the easiest of which is Google itself. If you are a dentist, and want to find content about flossing, just google “benefits of flossing”, and within .28 seconds, you will have about 819,000 results.

But Google is just the beginning.

Now, check out the site, Alltop, where information and links on just about every conceivable topic is available for the searching. A quick search of Alltop for “dentistry” has turned up links to Medical News Today, Dentistry News, MedWorm, Science Daily, and many other specific sites.

In addition, I am sure that you are also working on building a following on Twitter and Facebook, and like most small businesses, you don’t have time to read every Tweet or post. Enter Curate Me, which is a website that offers to send you a daily e-mail of the best news from your Twitter and Facebook streams.

You can also set up Google Alerts, which will provide you with an e-mail update everytime a specific search term shows up on-line. Everyone should have a Google Alert set up for their name and company, but why not use it to find great content?

There are many other tools that can be used to find great content, including StumbleUpon, Tumblr, LinkedIn groups, GooglePlus, Pinterest and Facebook.

Content curation is not the chore that it used to be. There is no need to scour magazines and newspapers. A few simple keystrokes and the content you are searching for will find you.

What tools do you use for content curation? Why not share in the comments below?

Resources:

Content Curation

Best Content Curation Tools for Entrepreneurs and SMBs

Curate Me

Alltop

About Craig Yaris

Filed Under: Authors, Content Marketing, General, Social Media Tagged With: blogging, business, Marketing, SEO, SEO Search Engine Optimization, Social Brand, Social Media

Social Media and our Children

February 16, 2013 by CraigEYaris 2 Comments

I have two kids, one 12 and one 10, and until this past week hadn’t thought much about their use of social media. After all, it was really confined to Club Penguin and safe chat, so there wasn’t much to worry about. .

That all changed with the discovery of Instagram. Both of my kids set up Instagram accounts this past week. And it brought to my attention the realization that we need to monitor the use of social media by our children. No matter how “mature” or responsible they may be, they need to have guidance to make sure that they understand the nature of internet conversations.

My 10 year old has been using the platform with no issues. He is following his younger cousin and many people that are in his class. His pictures are private and he must approve all followers. In fact, when someone tried to follow him and he didn’t know them, he came right to me and asked how to deny access to this person. A quick lesson and done. He finds inappropriate comments to be a problem, and is quick to report anything he deems unacceptable. He has been posting “grumpy cat” pictures, and talking with his friends. It’s all very innocent.

Not so much for the 12 year old. He has been well-trained in what he can and can’t do on-line. He understands that he is not able to give out personal information, and that he needs to maintain a level of anonymity. So, it came as quite a shock when my 10 year old came to me, and showed me some of the pictures that my 12 year old posted (he created the account on Saturday evening and my 10 year old came to me Sunday morning). There really wasn’t anything wrong with the pictures themselves. It was the caption that accompanied these pictures. Two of his pictures used profanity. This from a boy who doesn’t ever swear and professes not to understand why people even use such language when there are so many other words to express one’s feelings. In fact, this was the dinner time conversation just days before “Instagram-gate” occurred.

My son only had a few followers, one of them his younger cousin. Yet he had no compunction to post language he wouldn’t say.

We quickly removed the captions, and had “the talk” with him. And I wanted to pass on some of the points that we discussed with him, as they should be discussed with every child, and every business owner looking to jump into social media.

Things to remember:

Social media is written in permanent marker — once it is out there and has been shared, there is no going back;
The world will judge you by what you say and post — People will see the profanity and connect you to it;
You are what you post — Everything we do online is a reflection of who we are and what we believe;
Remember who your audience is — one of his followers was a younger cousin (not to mention his younger brother). Who are you communicating with? Will they agree with your tone?
Social media is permission based. If we upset our audience, they will revoke our permission and we lose the ability to communicate.

These rules apply no matter who you are and what you want to accomplish with social. You are what you post.

What do you think? Do the same rules apply to kids as adults? What rules would you add?

Resources:

Who Uses Instagram

Instagram – Is It Okay for Kids? What Parents Need to Know

How Instagram Became the Social Network for Tweens

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Business, General, Social Media, Social Media Topics Tagged With: business, internet marketing, Marketing, Social Media, social media marketing, social network

Something New is Growing on the “Vine”

February 9, 2013 by CraigEYaris Leave a Comment

About two weeks ago, a company called Vine launched a new mobile service meant for sharing short, 6 second videos. It is meant for users to share those videos through their social networks, mainly Facebook and Twitter.

Within 5 days, there were Vine videos from the Brooklyn Nets, Tyra Banks, and Sir Paul McCartney. Yes, everyone was beginning to “swing from the Vine.” And even news outlets are jumping on the Vine. ‘The Today Show’ has started using Vine to tease upcoming segments, reply to popular segments and even give a brief tour of their offices.

Just like most social networks, you can follow your friends. In addition, when you connect twitter to Vine, it will search for your twitter friends that have accounts, and you can follow them. But how can businesses use Vine?

Social media is the perfect way for brands and businesses to connect with their customers. What better way than a quick video? Brands now have an opportunity to create quick videos showcasing their people, their products, or even their offices.

Vine also provides the opportunity for you to reach out to your users by asking questions and requesting comments. They can respond with their very own Vine videos.

Here’s an even better idea. Why not run a contest for your clients? Have them post their Vine videos showing or telling why you have the greatest product or are great to work with.

In addition, why not do a quick video tutorial about an item, product, or feature that you want to highlight? The clothing store, The Gap, uses Vine to show off clothing, shoes, pants and every possible combination of each.

Vine makes it very easy for users to discover new videos and brand. Simply click the “Explore” and find quick videos on just about any topic you can think of. You are even able to Hashtag (#) your videos and do a search based upon those hashtags. One of my favorites right now is #legovines. It has nothing to do with marketing or social media, but it’s Lego. Need I say more?

A quick search of the explore function finds videos about food, travel, how-to, sports and even magic. The only question, really, is how are you going to use Vine?

RESOURCES

How Vine is Changing News Delivery

Here’s How Businesses will use Vine for Micro-ads & Sneak Peaks

Vine

13 Cool Ways Brands Have Started to Use the Latest Social Media Craze, Vine

5 Ways to Use Twitter Vine!

How 15 Real Businesses Are Getting Creative With Vine for Marketing http://blog.hubspot.com/blog/tabid/6307/bid/34144/How-15-Real-Businesses-Are-Getting-Creative-With-Vine-for-Marketing.aspx

About Craig Yaris

Filed Under: Authors, Branding & Marketing, Content Marketing, General, Mobile, Mobile & Technology, Social Media, Social Media Topics Tagged With: business, Marketing, Marketing and Advertising, Social Media, social media marketing, twitter, Vine

The Super Bowl and Social Media

February 2, 2013 by CraigEYaris 3 Comments

As most people in the U.S. know, Sunday February 3rd is the Super Bowl. For some, it is when friends and family get together to root on their favorite football team. For others, like myself, it is a time to get together with my family and enjoy the commercials. I don’t know who is playing, and I’m not sure I really care. I want to see what these big brands, paying millions of dollars, have come up with to keep us entertained.

But, in today’s socially connected world, I don’t have to wait until Super Bowl Sunday. On Thursday, January 31st, I came across a list of the top 10 Super Bowl commercials, before all commercials were even available for viewing. On Friday, Samsung premiered their new spot, taking a shot at a certain company’s willingness to sue for trademark infringement. And, Mashable has articles on numerous commercials that will be appearing this Sunday.

In fact, viewing these commercials early is a huge activity. In just four days, the new VW Super Bowl commercial has already gained 4.5 million views on Youtube, and the Audi “Prom” commercial has 4.3 million views in the last week. And, who isn’t waiting for the risque GoDaddy commercial that will premier, with more than 75,000 views in just 1 day. Same for the 2013 Budweiser ad, which already has nearly 1 million views since it was released on Thursday, January 31st.

Let’s not forget that almost all the commercials also have Twitter hashtags associated with them, including #Clydesdales, #GetHappy, and #BraveryWins, making this one of the most social sporting events we have.

So, why have companies changed their strategies? Why release these videos before their big Superbowl debut? Not only is the Superbowl the showdown between two football teams, it is a competition between companies. They are looking to social media, whether it be Twitter, Facebook, or Pinterest, to get their word out and to get the conversation going before the game even occurs. In fact, the “winner” of the commercial war will be the company that can get the most traffic and mentions on social networks, especially Twitter, according to Peter Shankman (see, Super Bowl ads get report card from social media in the resources).

In fact, with the pre-game viewing stats, it would be easier to bet on the commercial winner than the winner of the game. My bet? With over 8 million views, and with the hashtag #WishGranted, it looks like the winner will be the Kaley Cuoco Toyota commercial.

Where are you placing your bets?

Resources:

Super Bowl ads get report card from social media (video)

Few surprises in Super Bowl Ads

Super Bowl ads released on social media

Wacky Super Bowl Ads are Already Getting Serious Play