As an entrepreneur and owner of Alison*s Art, Inc., Alison has developed ventures in over a half a dozen industries. Alison has a boutique style – very personal service – hybrid company specializing in both online, social media marketing and traditional graphic design services including logo design, layout, illustration, video and photography. You can reach Alison at 516-665-9034.

TWITTER TAKES ON 2013

INTRODUCTION
It has been known for sometime that images enhance social media the way the talkies transformed the film industry. It was a long time coming but visual design finally caught up to social media. Or did social media finally wake up to visual design? That does not matter. What does matter is that they finally got together and their marriage is one that was made in heaven, for the most part.

@MariSmith twitter page © Mari Smith

@MariSmith twitter page © Mari Smith

@JoyLynskey twitter page © Joy Lynskey

@JoyLynskey twitter page © Joy Lynskey

Social media has embraced the visual and has been benefitting from it ever since. Facebook posts that contain images get a greater percentage of Likes and comments.

Statistic Number 1: “…photos on Facebook Pages received 53% more Likes than the average post.”
Statistic Number 2: “…photo posts attracted 104% more comments than the average post…”

Source: Hubspot Blog

Twitter page of @LamourSupreme

@LamourSupreme  twitter page © Lamour Supreme

@WildmanSteveBrill twitter page © Wildman Steve Brill

@WildmanBrill twitter page © Wildman Steve Brill

THE DUOS
Every major social media tool has a visual component:
• Facebook bought Instagram
• Google owns YouTube
• Yahoo flaunts flickr

Pinterest is social media’s grand dame having risen to fame and fortune faster than any other unit of the social media toolkit to date. So far it seems to have no desire to take a mate. It is doing quite well without one.

@FindandConvert twitter page © Find and Convert

@FindandConvert twitter page © Find and Convert

@CraigEYaris twitter page © Craig Yaris

@CraigEYaris twitter page © Craig Yaris

TWITTER TAKES A MATE
Well, Twitter has joined in. Twitter has the ability to connect Instagram images through tweeted URLs. Even better, it has developed a method for some serious customization of its pages. Twitter now allows its members to say, ‘Hey, this page is mine and no one else’s. I am cool. I am serious. I am funny. I am creative. I am unique.’

@ManOneLA twitter page © Man One

@ManOneLA twitter page © Man One

@AmyPorterfield twitter page © Amy Porterfield

@AmyPorterfield twitter page © Amy Porterfield

EASY AS ONE-TWO-THREE
It does not take very long to figure out how to create a completely customized page or one that is a combo of twitter template and original design. There are three components involved:
• the image
• the header
• the background

@BasilPuglisi twitter page © Basil C. Puglisi

@BasilPuglisi twitter page © Basil C. Puglisi

@MktngBytesMaven twitter page © Alison D Gilbert

@MktngBytesMaven twitter page © Alison D Gilbert

Twitter offers all kinds of templates, choices of color and pattern making for the background. In addition, one can take a custom image and tile or repeat it on the screen. In front of that, appears a vertical band containing one’s tweets and other information.

At the top of the band is the header. Twitter allows a very large image to be imported for this area but reduces it quite a bit when uploaded. In front of the header, appear one’s image, name, twitter name, a URL and mini-bio. A 180×180 facebook icon works fine for the image.

@TheEarthDiet twitter page © Liana Werner-Gray

@The EarthDiet twitter page © Liana Werner-Gray

@AlisonsArt twitter page © Alison Gilbert

@AlisonsArt twitter page © Alison Gilbert

CONCLUSION AND QUESTIONS
The results can be very creative and unique as witnessed by the samples displayed throughout this post. What do you think of them? I am eager to hear your thoughts:
• Do you think these samples are creative and unique?
• Do you think they are too much?
• Which one(s) do you like the most and the least?
• Do you have any other thoughts or comments about this post?

SOURCES
The Power of Images on Facebook
Five Reasons Why Twitter Background Is Really Important
Warning: Your Visual Message Is Just As Important
Visual Marketing Book
Twitter Headers and Covers

 

 

 

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

LET ME TELL YOU A STORY

INTRODUCTION
Social media is all about telling stories. Technology continues to make it easier, faster and more appealing to tell, share and even re-share our stories. It has also become about telling our stories in both words and pictures. The bluebird sings the social media theme song, at right, ‘Let Me Tell You a Story’. 

a blue bird sings the social media story

A bluebird singing the social media song, ‘Let Me Tell You A Story’ from an image @ 123rf.com

VERBAL STORIES
Up until about a year ago, the story telling method was primarily verbal. Thanks to the meteoric rise in popularity of Pinterest, Instagram and other visual tools, it is clear that people want the option of using pictures, not just words, to tell and view things.

Look how dramatically facebook’s landscape has changed to include massive visual real estate. See the facebook timelines for business cover page at the end of this story.

VISUAL STORIES
The verbally based social media tools have known this for sometime. Google purchased YouTube. Yahoo purchased flickr. Facebook acquired Instagram and no one has been able to buy Pinterest.

It stands heads above most other social media, has done so in record time and is believed to be the first visual application to accomplish this. In addition, there is ground breaking news that the White House will start using Pinterest on December 17, 2012.

SOCIAL MEDIA APPS
Both verbal and visual apps have unique characteristics and value. Amongst the most popular are: • facebook • twitter • LinkedIn • WordPress • Google • Pinterest • YouTube • Instagram

WordPress sharing bar

Sharing  is  a click away.

STORY TELLING
Users have their preferences and loyalties for story telling and sharing. There are formulas for sharing stories that vary with users. As one becomes more proficient in the use of social media, these formulas develop into personal systems.

There is no one system that is the answer to sharing for everyone. But certain apps and combinations of them work well. In time, we each discover what fits our style. WordPress makes this very easy with their sharing button bar shown at left.

STORY SHARING
For example, let’s say a story is written in Word. It then can become a blog post in WordPress with still images, video and even audio. Once the story is written, it needs to be shared. Certain venues have proven to be most successful at this. In fact, in order to make sharing a breeze, sharing buttons are installed right on blog post pages.

Why is sharing so important? Sharing attracts attention, engages an audience, allows one to stay connected manually and automatically, fosters the development of  trusted relationships and ultimately can increase business or establish a personal, professional presence.

CONCLUSION
One may not be looking to provide a service or even a product in the traditional sense of business. Providing and sharing information is the essence of social media. Just think about how much we know, how easily we can learn and share things compared to a generation ago. It is all due to social media allowing us to tell our stories.

Do you have a story that you would like to share, one that social media has enhanced or caused to go viral? Would you like to share or comment about this blog post? Your comments, suggestions and feed back are all part of the story. Please share with us in the comments area. Thank you from the author.

The Social Media Marketing Graphic Design page

facebook’s new timelines for business has given tremendous opportunities for visual real estate as shown in the example here. ©http://www.MarketingBytes.biz and http://www.facebook.com/PageCoverMastery

 

SOURCES

Amy Porterfield’s FB Influence 2.0 Webinar

Bringing Your Marketing To Life Through Video by Dr. Marc and Charlie

Obama White House joins Pinterest


About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Social Media and Hurricane Sandy

Hurricane Sandy Relief – “Overcome” – Live (Cover by Jason Aron)


INTRODUCTION
Social media plays pivotal roles in our lives. It resulted in the ‘Arab Spring’ bloodless revolution. In fact, social media has such power and potential influence that China has banned it. There is another venue called ‘renren’. But facebook, itself, is banned for fear of the uncensored information and communication it could offer the Chinese. Occupy Wall Street also kept the public aware of its activities through social media.

Arab Spring

Arab Spring takes to the streets © Kate Taylor

 SOCIAL MEDIA VERSUS THE NEWS
Social media can provide unlimited awareness to a situation or issue. On the other hand, televised news is limited. It cannot cover in detail what social media can. TV news has to move on to the next latest news. Social media can cover a topic in great detail as long as there is input and interest.

HURRICANE  SANDY
Social media has been invaluable in the case of Hurricane Sandy, the worst storm to ever hit parts of Long Island, NY. Facebook has become an invaluable tool resulting in a means of communication, spreading information and fundraising.

facebook page for a Hurricane Sandy Relief Fund

A facebook page, Long Beach Hurricane Sandy Relief Fund

 ACCESS
Ironically, the people with the least access to the Internet as a result of the storm are the ones who may benefit the most from social media. Those who have ventured into the devastated areas have been able to get information out so that help can come in from informing those outside of the devastated areas.

facebook page for Hurricane Sandy Relief for NJ

A facebook page, Hurricane Sandy NJ Relief Fund

 FUNDRAISING
In doing so, these social media news reporters tell the stories and take the photos that document the destruction and the aftermath of the storm. There are now a myriad of facebook groups and pages that have sprung up from Hurricane Sandy. They inform the public about what has occurred. Facebook groups have become experience sharing and information reporting venues. Pages also function as information and donation ‘sites’.

Hurricane Sandy - Pictures from the Crowd

A facebook page, Hurricane Sandy – Pictures from the Crowd

 24/7
These facebook groups and pages are accessible 24/7. They are alive long after televised bytes pass on as yesterday’s news. Social media continues to be a source of support and assistance particularly to the residents of New York and New Jersey.

Scott and Ali_boarwalkTwo Long Beach veterans visit the remains of the
Long Beach NY boardwalk © Phil Jacobs

CONCLUSION

Social media is playing a crucial role in the recovery from the devastation of Hurricane Sandy. Once again, social media is taking its place as a toolkit to record and access history.

SOURCES AND PAGE LINKS
Social Media’s Bloodless Revolution

Occupy Wall Street’s facebook page

Arab Spring really was social media revolution

China ban facebook, twitter, google and youtube

Renren, The Leading Real Name SNS in China

HelpMeDonate.org

Hurricane Sandy Relief Fund, Long Beach NY

Hurricane Sandy Relief Effort Likely To Be Largest In U.S. Since Katrina

facebook event fundraiser

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

SOCIAL MEDIA MARKETING & GRAPHIC DESIGN [OPINION]

INTRODUCTION

It is difficult to pin point the exact date or event that signaled the death of graphic design. It took place sometime around the turn of this century.

THE CAUSE

What was the cause? In two words, it was social media. There was little need for visual input in this new technology. Facebook, twitter and LinkedIn, the three most popular, relied on verbal communication.

In fact, a short hand of sorts evolved with twitter since the maximum was

140 characters. Texting was the biggest culprit. It qualifies as a foreign language to anyone over 50.

It seemed like things were pretty well covered by the newly developing 21st Century social media. But then, was it? Something started to happen.

WHAT HAPPENED NEXT

A new app came on the scene. Its name was Pinterest and it was all visual. It took the social media scene by storm. No one could figure out why or how but it skyrocketed to extraordinary popularity surpassing many of the ‘veteran’ social media apps.

In addition, Google bought YouTube, Facebook bought Instagram and Yahoo absorbed Flickr. Although these were image and video venues, their acquisitions certainly signaled a return or a move forward to reconciliation.

Social Media Marketing Graphic Design came about as the fusion of the best of both twentieth century design and twenty first century technology. The fusion creates a synergy that provides the best possible opportunity for businesses to promote themselves.

CONCLUSION

As a result, many Facebook and Google + pages are now outstanding. They provide invaluable information both visually and verbally. They use each tool to maximize their impact and reach. Here is one of my favorite pages. I think you will see how well visual and verbal elements work together in a way that neither could do alone.

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Part Three: ‘Television on the Internet’

TV_icon2

The Marketing Made Simple TV logo © Jeff Ogden

PART THREE: THE BIG KAHUNA
This is the final part (for now) of this series, ‘Television on the Internet.’ If you get the feeling that this story is building up to something bigger and better, you are right. The next thing that happened must have used up more than one wish from the genie’s bottle.

GUEST HOST
In the meantime, another opportunity came my way. Jeff decided to do a show about the show. In other words, he wanted to let our viewers know what the show was all about. He was going to do it alone. But then the idea came to do a Q&A session where I would ask him questions. Did I mention I am NOT camera shy at all? So of course I was thrilled. He became the guest. I got to be the interviewer. Pinch me. Am I dreaming? It gets even better.

Suddenly, it seemed, Jeff announced that he was going on vacation and would not be back in time for the taping of our next show. It was to feature one of our blog writers; we are slowly going down the list. Since I know him well, Craig Yaris, our redeemed attorney, as he likes to call himself, was someone that I knew I would really enjoy interviewing. I have learned to ask the guest to send me a list of questions with an overall topic. This keeps us somewhat focused since we have a limited amount of time for each interview.

The beauty of the taping is that both host and guest get to sit in front of their own computers. They can still be in their pajamas as long as each looks properly dressed and photogenic from the waist up. It is not only the answer for me to a 40 plus year dream. It is also a technological wonder that makes doing this possible, probable and profitable.

image-Craig Yaris

Craig Yaris, redeemed attorney and social media marvel

SOME LAST DETAILS
So there it is in a nutshell. The newest technology, ‘Television on the Internet’, fits right in with the sky rocketing popularity of video. With our diminishing attention spans, we have the patience usually for a few minutes of sitting still so we do attempt to keep the show to less than fifteen minutes. It may seem like a lot to ask of someone to watch but when Craig and I got to talking, we easily reached the half hour mark.

The first goal of our show is to be entertaining and we certainly entertained each other. Secondly, the guests provide valuable information. I could have picked Craig’s brain for another hour or two easily. The third goal of our show is that we ‘partner’ with our guests to help promote them, their work and their accomplishments. I have not had a chance yet to find out how many offers to teach classes and instruct individuals Craig has gotten since the show appeared on July 5th.

A FINAL WORD
So be sure to tune in and turn on MarketingMadeSimple.tv every Thursday at noon EDT, 9 AM, PT. In case you miss the initial airing, you can catch the show on our site 24/7 afterwards. You can also view it on YouTube and Vimeo. Who knows, you could end up becoming a guest and another budding ‘Television on the Internet’ star.

SOURCES
Marketing Made Simple TV, guest Craig Yaris
Jeff Ogden, host as guest and Alison Gilbert, guest host do a Q&A Show
Jeff Ogden talks about the Show
Television on the Internet
The Charrette Chronicles
Mad Marketing TV

 

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Part Two: ‘Television on the Internet’

This article is the continuation of my post from last Saturday, June 30, 2012.The final segment should appear next week unless something even more spectacular happens that has to be written about after that.

FROM LAST WEEK’S EPISODE
As I was saying, I had wanted to be on television for about 45 years, not long to wait for a dream to come true. And then, all of a sudden my life has become like having a genie in a bottle at my disposal. My wishes are his command. Actually, I have appeared several times over the last 20 years but for one time ‘gigs’. I wanted something ongoing. It turned out to be no big deal for a genie to manifest.

THE TV MAVEN My first role was as the ‘introducer’ and ‘closer’ of the show. To prepare for that role, I got to work in front of a green screen so scenery could be added later on. I read from the teleprompter and combined a bit of copy with my own spontaneous additions to the brief script.

WHO ME, DIRECT? Then Jeff asked me to become the director. This is less daunting than it seems. We use a computer program called, Watchitoo.com. It is along the lines of Skype. We can have up to four people on separate screens in a ‘taping’. Google hangouts can have up to ten. We can also measure metric and capture leads. This is essential feature for us that the other programs cannot do. I am still a bit ‘directing-shy’ but am determined to learn how to do it. My goal is to be ready by the time Gary Vaynerchuk comes on as our guest.

THE PRODUCER One thing was becoming clear. I have a real knack for interviewing people. I had started doing it officially when I was writing press releases and getting testimonials for the clients of a colleague of mine. In addition, I had come to know quite a few extremely interesting and unique people. While other people were gathering potential client business cards at networking events, I unconsciously was collecting them for my future as an interviewer for being ‘The TV Maven’ and other potential similar roles.

In retrospect, it is clear that I did not want them to be clients. I had other plans. So when it came time to start calling both these prospects and others on Jeff’s list, we agreed that I needed some clout. Any administrative assistant worth their while is trained to not let people get through to their boss. As ‘the Producer of Television on the Internet’, my chance of getting through that ‘glass gate’ would be much easier.

INTERMISSION The element of suspense is key with any good story. So my readers are going to have to wait one more week to hear the conclusion to ‘Television on the Internet’. In fact, I suspect there will be lots more to tell than what one additional post will be able to include. But we will patiently wait and see.

 

SOURCES

 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

Part One: ‘Television on the Internet’

This article and my next two articles are the continuation of the story that was introduced with the video for MarketingMadeSimple.tv that appeared on Thursday, June 28th.

The Marketing Made Simple TV icon

INTRODUCTION TO A LONG FORGOTTEN DREAM
Over 40 years ago, one of my dreams was to become a television interview show host. Not that I liked him but since his was the only show around at the time, I imagined it would be like the show Johnny Carson had. If I look back now, a better choice would have been Dick Cavett. In addition, I find Charlie Rose’s guest fascinating but he tends to interrupt them too much. Bill Maher is vulgar, in my opinion. But then there is Bill Moyers. He is historically the best one of all, guests included, if I had to choose to be part of a show like someone else’s.

That dream went the way of many others that had faded over the years. I forgot because I had accepted the unlikely probability that ‘I’ could ever have a television show. I had also let go of my dream to become a fly fisher-woman. When that became a reality the last two summers in a row, I should have suspected that something was happening to my once forgotten dreams for my life.

MOVING FORWARD
About a year or so ago, I became a blog author for this publications. Shortly before that, I had been writing press releases for the clients of a colleague of mine. I really enjoyed this because I got to know my subjects through personal interviews. I found that I also enjoyed writing from my research.

In another recent development, as The New York Graphic Design Examiner.com, I wrote an entire series of articles on one topic, the Charrette Corporation. It was based completely upon primary source interviews. That was quite fortunate as the company had been sold, the staff was disbanded and the founders, Lionel Spiro and Blair Brown, are no longer young men. A substantial number of former employees were located thanks to an initial contact on LinkedIn, Stephen Dill. In fact, there is a Charrette Alumni Group on LinkedIn and I am the only non-former employee of it. I was admitted as an honorary member because of my Charrette memoir. For this honor, I have founders Jack Skidmore and Mark Levitan to thank.

Alison Gilbert, Media Maven

THE MEDIA MAVEN
Writing the Charrette Chronicles crystalized in my mind how much I love researching a topic, conducting interviews and putting the pieces together to make something greater than all its individual parts, a story. An author was born out of all these efforts and my media maven spirit was awakening. So when the next media opportunity arose, as a member of our multi-author blog, I jumped at the chance. It was to assist another blogger, Jeff Ogden with his creation of a ‘Television on the Internet’ show, Marketing Made Simple TV. This was a clear sign that another, more distant dream seemed to be reawakening inside me.

TUNING IN
The show was to begin in the beginning of May 2012. There was a tremendous amount of preparation for it. The show’s creator, Jeff Ogden, would be the host and interviewer. He invited numerous guests, created a preliminary schedule, built a blog site where each video would be post as it aired and there would be a blog post about the guest to accompany it. The site would include additional posts related to the show, About the Show, Becoming a Sponsor and things of that nature.

Jeff Ogden, creator and host of Marketing Made Simple TV

ON THE SET
The previous ‘gig’ that Jeff had hosted, ‘Mad Marketing TV’, has some rather unpleasant music and dizzying graphics as its introduction. He decided that had to go on his show. So before I realized what had happened, I was invited to be the ‘real live person’ (as Jeff initially described the change in format) to introduce and close the show. Off I went, with optional outfits and hats in hand, for my green-screen taping. There’s lots more to come. The continuation of this story will appear here next week.

STAY TUNED
Stay tuned to the story of the evolution of a ‘Television on the Internet’ show. In the meantime, you can catch the initial airing of each week’s episode on Thursdays at noon, EDT/NY. After airing, each episode is available for viewing 24/7 on MarketingMadeSimple.tv as posts are on any other blog formatted publication.

SOURCES
Television on the Internet

The Charrette Chronicles

Mad Marketing TV

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part Two

TO CONTINUE
The first part of this blog post detailed my first ‘pet peeve’ about facebook. It involves the new ‘timelines for business pages’ and the page cover designs in particular. You can refer back to that post, Ode to Andy Rooney: My Social Media Pet Peeves, Part One to read it as well. This post, Part Two, will explore my ‘pet peeve’ #2. 

Charlyn Shelton on facebook LIKES

Here’s what Charlyn Shelton of the Facebook for Beginners, facebook group thinks about just asking for ‘LIKES’. She knows that ‘customer experience’ is where it’s at these days on facebook.

FACEBOOK PET PEEVE #2

It is no longer possible to count how many requests one gets in one day. If you ‘LIKE’ my page, I will ‘LIKE’ yours. These taunts are endless and nauseating. Can you hear my screams of frustration? This ‘LIKE 4 LIKE’ obsession no longer has a place in social media land.

HOW MANY FANS DO YOU HAVE?

There was a time, long ago in facebook time, when there were no business pages. There were personal pages for regular folks and fan pages for celebrities. Within one or two incarnations, that has all changed. ‘Fan pages’ were eliminated. They became ‘LIKE’ pages. The goal was to get as many ‘LIKES’ as possible. That was how the search engines determined one’s popularity or ‘reach’.

DON’T MESS WITH THE GOOGLE ALGORITHM

Google has mastered the shape-shifter game. Once too many ‘SEO-iacs’ figure out the algorithm for getting their clients highly rated by Google, Google changes shape. The ‘trick’ is no longer getting gobs and gobs of ‘LIKES’. But it seems that the pedestrian facebook timelines for business users have not gotten the message.

BECOME A TRUSTED CONNECTION

The facebook Edgerank Triangle

The facebook Edgerank Triangle © JamesCarson.co.UK

Now Google rates users by how much they interact and engage with each other. Imagine that. Google is rating business people by how social they are. What a unique concept. Social media is about being social. Yes, SOCIAL. That means being polite when making an introduction to another business owner and possible new colleague. It includes working on becoming a trusted connection. It holds as most sacred, being patient and waiting to talk business until the right time.

CONNECTIONS TAKE TIME

Communication on social media is no different from in-person interactions in many ways:
• Being polite when introduced
• Working at becoming a trusted colleague and connection
• Being patient about talking business and waiting for the right time to do so

Approaching a complete stranger with “ ‘LIKE’ me and I will ‘LIKE’ you” is like speed dating. It makes politeness a time consuming luxury. It does not leave room to become a trusted colleague or connection. It definitely obliterates patience.

THE IDEAL COUPLE

facebook and google +

Facebook on google + © FavoriteGadgets.com

The one relationship that seems to have worked out very well is between facebook and Google. Who knows what was said behind those closed doors. No speed dating there. It just so happens that simultaneously Google changed its algorithm so that the numbers are no longer what matters most and facebook now requires only 30 LIKES for a business page to be fully functional. What a coincidence. Or was it?

So, to get to the point about Pet Peeve #2, once a business page has 30 ‘LIKES’, there really is no need to keep annoying people with, “If you ‘LIKE’ me, then I will ‘LIKE’ you”. (Imagine the annoyance of this being said by two pre-teen girls chatting with each other. No offense girls, but we’re talking boring business. So I doubt you would be interested in this discussion anyway.)

PET PEEVES PUT TO REST
I hope that the points that I have attempted to make are clear and that I have made my case. Is it Pet Peeve #1 or #2 that drives you to distraction? Is it both? Or is it neither? If you agree or even if you disagree, please let me know what you think. I would really like to hear from you. Thanks.

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.
This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

 

AUTHOR:

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.

This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

SOURCES:

Andy Rooney © HolyTaco.com     
 Photo of Andy Rooney © HolyTaco.com


 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

ODE TO ANDY ROONEY: My Social Media ‘Pet Peeves’, Part One

TO BEGIN

Andy Rooney © holytaco

A picture of Andy Rooney © HolyTaco.com

Sometimes it seems like the bottom falls out and everything hits the fan at once. There are so many social media platforms and so many activities that it is almost impossible to believe that one could actually focus in on a specific issue or two that have become ‘pet peeves’. Well, the spirit of Andy Rooney must be around because this two part blog post is just what this is all about, this author’s bottom line, or social media ‘pet peeves’.

OUR FOCUS

So we are in agreement that it is possible to find a needle in a haystack. It is therefore also agreed that one can focus in on one or two situations exclusive to only one social media venues that needs to be brought to the fore. So what is the venue and where is this focus to be? That’s next.

WHAT AND WHERE
To get right down to it, the ‘what’ is facebook and ‘where’ has to be taken one at a time. Part One of this blog post will deal with facebook ‘pet peeve’ #1.

FACEBOOK PET PEEVE #1

An image of The Facebook Timelines for Business Page Cover Primer

An image of The Facebook Timelines for Business Page Cover Primer blog post on dbmei.com

The major recent consumer of my time and energy has been an exhaustive, extensive research project about facebook’s timelines for business page covers.

This detailed statistical analysis provides an ironclad conclusion. It proves that most small business owners and even some large companies, who should and could afford to know better, are clueless when it comes to facebook’s guidelines. In addition, some know the guidelines but just don’t care.

BE CARE-FULL
Well, that ‘devil may care’ attitude has come home to roost and has resulted in two major facebook business accounts being pulled from circulation. That’s right. Poof. Good-bye. Gone. One had 10,000 fans; the other had 20,000. Pleading ignorance or carelessness holds no weight with facebook. Facebook has made it crystal clear that it, not any of us, is in charge.  After all, we have ‘signed on the dotted line’ in agreement to their terms.

WARNING REPEATED

The Facebook Timelines for Business Page Cover Challenge

The Facebook Timelines for Business Page Cover Challenge, a blog post for dbmei.com by Alison Gilbert

I have written two previous posts about the facebook timelines for business page covers and created an actual facebook page called, Page Cover Mastery. In addition, as part of the research project, I have personally messaged business owners who have ‘violated the guidelines’.

My goal has been to inform and assist them. Their responses have been mixed. Some are in disbelief about their being a problem. After all, they get lots of ‘LIKES’ just the way their page is, even without an image in the photo area. Others are grateful for the information, understanding the gravity of the situation.

TOLD YOU SO

MarketingGum Blog Post

The MarketingGum Blog Post, ‘What you CANNOT do on Facebook’ © Orchid Web Design

The owner of one rather large company responded to my warning saying that he did not care. He stood firm in his conviction that he had paid plenty for facebook ads and he intended to put his URL wherever he wanted to. His company may be next. Who knows; who cares. ‘Told you so’.

END OF PET PEEVE #1

Now that I have your undivided attention, I know you can hardly wait to hear what ‘pet peeve’ #2 is. But you will have to wait until next week.

AUTHOR:

 

Alison Gilbert is a Digital Age Journalist. She is a regular contributing author to DBMEi, writes The Marketing Byte Blog and is The New York Graphic Design Examiner. Alison is the owner of MARKETING BYTES Solutions 4 Local Biz  located on Long Island, New York.
This boutique style – very personal service – hybrid company specializes in helping local/small biz generate sales leads by combining the best of traditional advertising with the latest online marketing technology. Contact Alison Gilbert at info@marketingbytes.biz or call 516-665-9034 EDT/NY/US. MARKETING BYTES serves local/small businesses virtually everywhere.

SOURCES 

About Alison Gilbert

Through decades as an entrepreneur, I developed ventures in over a half a dozen industries including HEALTH FOOD | GRAPHIC DESIGN | BUSINESS PROMOTION | HOLISTIC HEALTH | DECORATIVE PAINTING | SOCIAL MEDIA | PUBLIC SPEAKING | WRITING. Eventually under the umbrella of ALISON*S ART, INC, they evolved into the dba MARKETING BYTES, a hybrid company specializing marketing small business using social media marketing and traditional graphic design services. Currently retired, I am focusing on teaching social media marketing graphic design and visual journalism. I can be messaged through www.facebook.com/alisondgilbert and tweeted @MktngBytesMaven and @AlisonsArt.

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