@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Facebook Introduces ‘Graph Search’, but this Search Secret already helps Marketers

Facebook Graph SearchFacebook has introduced graph search and while it will not be launched publically today, you can join the beta testing group to be one of the first to try it. The search feature in Facebook has been a hidden gem for some time, while most news and media outlets talk about it as something that was only used to find people or a page, digital marketers have been using it to find public info on just about anything for a few years now.

If you’re a travel agent, you can go ahead enter the keyword “travel”, “vacation” or even say “Hawaii” then make you way down the left column and click “public”. That will reveal anyone talking about any of those keywords, and while that’s far from a hot list, its always been a great lead generator for downtime, after all a public post “I need a vacation” or “I am planning a trip to Hawaii” could be a great lead for a travel agent. The same could be true for real estate, wedding planning and so on…

The graph search is really an extension on what Facebook search can already do and provide you, just refined so that it’s nice and pretty. Graph Search’s functions will be limited to start, only focusing on four main areas: people, photos, places, and interests. The search will also not be in the mobile version or pull from instagram.

The emphasis for business is going to be on “Likes” and “Check In” as the social endorsement age will be in full swing with Facebook Graph Searches, after all if you wanted good Italian food in Michigan, you might search for “Italian restaurants in Michigan liked by my friends from New York”  and the results will pull in practical information as well, such as reviews and prices.

With privacy being a major concern Zuckerberg explained that “It was a really hard technical problem to index all of these 1 trillion connections” while maintaining individual privacy for users, but Facebook made sure that “every piece of content” searchable with the new service has its own audience and can only be searched if it has been shared with a user.

The Major difference?

“Graph Search is designed to show you the answer and not links to answers,” said Zuckerberg.

 Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

The Best Video Strategy for 2013: YouTube Live & Google+

Mari Smith, called the “Pied Piper” of Facebook by Fast Company, has claimed “2013 The Year of The Video” and even has a webinar set for free on Jan 24, 2013 at 11AM to teach others how to capitalize on it. I don’t know what Mari has in store for her show, but I am interested to learn about how and if they’ll address the YouTube Live/ Google+ game change.

You see not only is YouTube the second largest search engine and the largest video network in the world, it also reports to have more than 3 billion hours of video streaming per day! With data like that, it’s hard to imagine a content or video strategy that doesn’t start with Google!

Google+ and YouTube – FREE

The combination of Google+ Hangouts and YouTube has provided an amazing way to capitalize on video in 2013, you see you can jump into Google+, start a hangout and then enable the hangouts on air feature. Once you’ve verified your YouTube Channel with Google all that’s left to do is hit “Start Broadcast”.

Most industry professionals feel that you’ll want to make this about YouTube, use their share and embed feature and you’ll get a better CTR on YouTube then you would Google+ Hangout as more people are used to that platform and it’s a much stronger brand.

Once you video stream is done, you’ll now get a chance to capitalize on SEO as YouTube will start encoding your broadcast to archive it on the channel. It’s also a great way to know your building up content and getting it out there in one session.

Video’s BIG Picture!

While some do have massive funding to run high end production, most businesses and individuals do not. It’s also true that sometimes production takes out the personal experience that live streaming tends to capture and most of us enjoy connecting with.

Plan out your topic, grab some resources but let the camera roll! This is a chance to be natural and take advantage of the social web. Let people grow with an in interest in who you are, what you offer and the topics you are passionate about. This is the long term strategy that just about anyone would recommend, don’t believe me ask Seth Godin! In a Google Hangout held in Google’s NYC office I asked Seth and Seth made it clear, “those that are genuine are the ones that will be around in the long run”.

Have a Plan

While this may seem free, it’s really not, you’re going to need to devote time to this. Treat your video strategy like a book, draw out an outline and go chapter by chapter and let the topics naturally flow into one another. To address business needs, make sure you have something of value to offer and give some conclusion in each video as you’re looking for a following, think TV series.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Digital Media and Business: The Case for Regulation

(be warned this is not a short read and the good stuff is at the bottom)

Digital Media Social Media Regulation and CertificationIf you follow anything just about anywhere the subject somehow always turns to the economy, and it should. Money makes the world go around and it’s the basis for our capitalist society. The confusion comes in when we try to figure out what has happened or is happening. It’s simple: the everyday individual has become as powerful as major media, has found ways to be as influential as any politician, can walk away from most jobs and compete with their former employer in many cases with better customer service at a far lower cost.

Unemployment in the United States is around 8% according to the Bureau of Labor Statistics, but many argue that the number could be closer to 30% because it doesn’t take into account those that are underemployed, or are no longer reporting looking for employment or their benefits expired.

What Happened?

The Digital Age arguably has a much longer history then the .com revolution, but this was the turning point that corporations and leadership in the United States missed, or just underestimated. The introduction of the web into the homes of American consumers began the shift in how we consume content. The development of search engines like Google redefined how we learn, in fact Education institutions at all levels still struggle with combating things like plagiarism and balancing the traditional book i.e. encyclopedia vs. the web i.e. Wikipedia. The Social Media revolution changed how we communicate and the mobile rush changed the speed at which we access and share content.

Digital Media’s Effect on the Business and the Economy

There is a battle going on between wisdom and knowledge and the business is coming out as the loser. There are a lot of reasons one can point to the current economic crisis, and the effect it has had on business in the United States. While some point to the greed on Wall Street from Home Loans, or Student Loans, they may not be why we can’t recover.

Education & Digital Media

Today’s youth faces an interesting choice, go to college and spend $40k – $120k and then learn how to use Digital Communications, or start as an intern for a digital company or startup and give 4 years of ups and downs and come out with a skill set that is more attractive than a college degree. In fact in many cases it will flat out provide the knowledge, skills and ability to put another agency or business out of business.

The ability to understand how to build a user, social and search – friendly website is already a major advantage, and take into account that using tools like WordPress and CopyBlogger could help you launch the framework you’ll need to get started for less than a week’s work and a few hundred dollars, it’s no wonder self-employment is on the rise (according to U.S. SBA). Take that to the next level and think about professional development, as a solopreneur you need to learn, set a pattern or “Read, Write and Share” and now you have a learning plan that can in many ways be more effective than traditional education. This also becomes the content, or story of you and your business, arguably the key component to marketing and business in the Digital Age.

Wisdom vs. Knowledge

Wisdom is a process, it takes experience and relationships to really acquire the skill set that gives you the ability to make long-term decisions. Wisdom is the value  that seasoned professionals and some corporations bring to the table, they tend to provide stable long-term solutions through an understanding of the bigger picture.

Knowledge is simply information, it has become nearly limitless and requires little effort to acquire, in many cases provided simply through a solution phrase “Google It”. Knowledge allows many to know more than the individual or corporation next to them by simply spending time to consume content.

A traditional corporation still moves like an iceberg, even if they bring in young talent, that individual is shaped and conforms to the hierarchy and becomes developmentally limited because of the structure they must adhere to. While in many cases they provide long-term solutions that are time-tested and proven, they also suffer for that practice. Time-Tested and Proven is the practice of pre-Digital Age business and is the reason why newspapers nearly went extinct. Once you consider the traditional models overhead for their employees, it’s no wonder you shake your head and try to figure out why their profits are down and their prices are up.

The solopreneur was stuck having to decide, work 9-5 for $60k a year (before taxes) likely with a commute or work at your own pace in a manner that fits you for $40 – $120k with taxes subject to your expenses (S Corp). The solopreneur lives in their community, can operate with significantly less overhead and pivots to solutions as they are introduced to the market. This means the business owner can get the website that was presented to him for $10k for $2k and in many cases will have someone who has a stronger relationship and understanding of that business and the community it serves. After all, why would they work for you, if they can work for themselves and do it for less with more freedom.

Starting to understand the wisdom vs. knowledge analogy?

This is at the heart of the current issue facing the United States economy, the balance between the two is swinging at the far ends of both, after all the best talent isn’t going to come to work for a corporation for less than what they can make for themselves and that’s not even giving consideration to the ego and freedom of being an independent business owner. The issue they face of “lack of corporate support” is vanishing in some industries like marketing as companies like Google and Constant Contact have now built entire service systems around training independent agencies and consultants, in many cases better than larger agencies can. This is nothing new to companies like AVON, Amway and Lia Sophia who have built their entire business model on helping independent business owners be the best trained service agents the world has to offer in their industry.   

How can the United States fix the economy is they don’t understand the change Digital has had on business? Policies that have been initiated by traditional models don’t fit when the middle market talent is rewarded by competing with the corporations they would have gone to work for. Now take into account laws and restrictions for some industries that just don’t fit into things like mobile and social marketing and you have a big issue facing the future of business in the United States, who regulates this?

The Case for Regulation

I hate to say it, but business is suffering from the two extremes; First there is the inflated expenses from a corporation product or service that is caused by unorganized management, poor execution and in most cases unneeded overhead. It doesn’t seem to get better when that product or service comes from an independent consultants who in many cases means well but can’t provide the actual solution their offering.

What’s worse? Is it the $10k for a website that really should be priced at $2k – $5k that prevents a business from spending money in other ways to make use of that tool to generate new business, made even worse by the those that can’t come up with that investment. Perhaps it’s a website at $2k – $5k that doesn’t have the branding and structure to build new business, missing the simple basics like digital call to actions, social and search integration and other data and lead capture features. In either case the business on the purchasing side is facing an issue that prevents their business from seeing digital success.

It leaves the digital industry in flux as corporations and agencies have been as guilty for selling junk solutions to offset their losses on traditional products as those overnight solopreneurs and consultants that are offering budget solutions that don’t work either.

In the end, digital media is a necessity of business. If business owners don’t find ways to incorporate digital strategies into their product offerings, services and brand story they’re not going to be in business for long. In many cases, without a digital strategy most businesses will never reach their full potential. If these business owners don’t know how to tell a legitimate provider from a scarlet corporation or consultant it too will destroy their business. It’s not just consultants and agencies either, it can be a standalone service, something like say Groupon?

We have regulations and oversight for Insurance, Healthcare, Telecommunications, Banking and so on. It’s time someone stepped in and set a standard for the bare minimum before you can represent the service for sale to a business or a consumer. It shouldn’t restrict competition and creativity, but it should set a standard for minimum practices to represent yourself as a provider in the industry and to think I haven’t even touched the issue of individuals or companies teaching or offering training in it. It’s scary when in most cases they themselves clearly don’t know what they are doing with it and have no professional development experience or training with education learning objectives or adult learning practices.

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Inside Facts and Data for Twitter

While Twitter has gotten high praise for being a powerful journalism tool and has, in some ways, garnered a small cult like following, businesses have started to benefit from it as a promotion and customer service tool. This leaves business owners and leaders asking, “is it relevant to business?”

Lets a take a look at some of the recent data to discover how twitter is being adapted by who, when and how you might want to use it!

Research from Pew clearly shows that while Twitter’s overall usage is still slowly growing, those that have adopted to its use are using it more and more each day.

The Pew Research data uncovers that African Americans have had the largest increase in adoption and use. It also uncovered that young adults are also still the largest growing adopters as most of us would expect.

If you are trying to justify Twitter for business, you just uncovered that it’s a communication tool that is clearly on the rise and two very specific markets exist to develop a targeted marketing plan.

A Hubspot Study of 7,000 companies found that a business with just a 100 followers on twitter, generates 106% more website traffic then those with 25 or fewer. In fact with more than 40% of businesses on twitter reporting that they have acquired a customer from Twitter, it’s no wonder that 99% of the Top Not-For-Profits are using it, more the 40 Heads of State use it and every professional sports team is on twitter (NFL, NBA, MLB and NHL).

In fact bit.ly, a company that uses links to track activity reports for Twitter, has found that posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided.

The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention.

In another article Bit.ly also looked at the question, how long is a link “alive” before people stop caring? Bit.ly looked at East Coast earthquake: 5.8 magnitude epicenter hits Virginia, first shared by the Washington Post on Twitter.


Rate of clicks per minute on “East Coast earthquake: 5.8 magnitude epicenter hits Virginia

The scale of the traffic to this link is larger and it had a fast rise, and a relaxed drop-off. Noticeably though this link has a half-life of only 5 minutes: after 5 minutes this link had seen half of the clicks it would ever see. This link is associated with a timely event (an earthquake on the US East Coast) as opposed to a link that had evergreen content about data, visual images etc. When bit.ly looked at the half life of 1,000 popular bitly links the results were surprisingly similar. The mean half life of a link on twitter is 2.8 hours.

Your Data

There are a lot of ways to track your data, and while there are new companies popping up every day to automate this for you, as a novice or small business I suggest the free services offered by StumbleUpon or Bit.ly. Both link services shorten your link and will help you track it.

While these are two great services for your links, you also need to keep an eye on site data using things like Google Analytics and Facebook Insights. When you’re creating content you’re going to have social shares that are generated from third party users that are not tracked by your links. Google Analytics can help you track additional data about referring sites, time on site and page views. The referring site information can help you track down places that might be performing better then you anticipated and provide you with some direction on where to spend your time and resources to generate site traffic and conversions.

Data plays an important role in creating efficiency in your Twitter activity and marketing. By reviewing your data monthly, you can get accurate snapshots on your overall social activity. This will help you target your content and make better use of the limited time you have on social sites, like twitter.

Here is a sample of my StumbleUpon (su.pr) for @BasilPuglisi

Here is a sample of my Bit.ly links stats for @BasilPuglisi (rare use)

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

The Very Basic Twitter Guide

Twitter allows you to post up to 140 Characters (this includes spaces,  for best results and to allow retweets keep under 120 characters)

Each Post is called a Tweet! (This is referred to  as a micro publication)

Mentions – When You want to mention someone we use the “@” and then their name i.e. @dbmei this notifies them that you have tweeted about them. The “@” is telling others that this person or business is significant to you or the subject. It is the primary tool to get action and growth on twitter.

Search – When you want to add a subject or search topic we use a hash tag “#” sign. This would be followed by the subject, place or thing without spaces separating the words. i.e. #sagharbor #iloveyou #realestate (We try to add at least one to each tweet, but never more then 3)

Example of an ideal tweets:

  1. I had a great meeting and #lunch with @basilpuglisi today. @BSmiths still has the best lobster in #sagharbor.
  2. Check out this wonderful 8 acre estate in #Bridgehampton that I just listed on http://myhamptonhomes.com #realestate
  3. Looking forward to seeing @kellybensimon @Jillzarin and my friends @hamptons for the #hamptonsclassic this weekend

Retweet – The action of repeating what someone else said because you agree or support them.

Retweets are second to mentions for quality of networking, however repeating someone else to your network is considered important should you want someone else to do the same. You want to have celebrities or influencers retweet for you if you have a call to action tweet.

Messages – aka Direct Messages are private tweets sent directly to and only to the person you have chosen. It is not searchable and private so there is no need for @ or # but links are still great.

Follow – You can follow anyone you can find, you will see their tweets in your stream, only you see their tweets. Others only see your tweets if they follow you, search you or a subject you have used # or a keyword. You public tweets may also popup in search engines.

Pictures – Add pictures to twitter by selecting the picture icon on the web version or attach on mobile versions (phones and tablets). These pictures now show up as recent in your profile view on the right.

Links Any link in twitter may be shortened by twitter and show up as a t.co/whatever, you can avoid this by using a third party app or tweet deck.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Google helps Voters!

Google has made wonderful strides in helping people get out and vote, for example type in polling place in Google and you’ll get this!

On the next page, once you enter your address you’ll get this, which if you enter a valid address will show you where to vote and provide you the ticket (choices on ballet) so you can go into the booth prepared. In past surveys one of the reasons cited for not voting was fear of the unknown, additionally people has openly admitted not knowing who to vote for besides the President. Google has made it easy to know before you go, not only by providing you the names but by using the engine to review the candidates, find out info about their positions and help you make an educated and informed decision.

This wonderful tool leaves no reason any citizen (with access to the internet) cannot make informed purposeful decisions. I for one hope you’ll use it to choose a platform and person and not just Vote a party line.

It’s my opinion however, that if you choose not to vote, then you should also choose to keep yourself out of the criticism and maybe even the conversation, if you don’t act then you really have no ethical standing to complain. If half of those that flooded Facebook walls, Twitter streams and real life networking mixers with political complaints turned out to vote we might actually get candidates that would listen to you. However, until then you’re just hot air in a far off room or wasted text on a social site to full or excuses to matter or be part of the change.

As for those that want to learn, participate and be educated about their rights and ability to cast an honest informed vote, you have Google to thank for making it a little easier.

 

 

Sources:

 

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

A Day at Google New York & Seth Godin [OPINION]

Google started a pretty amazing program called “Google Engage for Agencies”, while it’s a great outreach program to help generate brand advocates that act as a sales team for low to no cost, it’s much more then that!

Google has generated a program that has done a few things, but I want to center on two, Content and Education!

1) Google Engage is a program that is producing content for Google.  Agencies are now telling stories for Google about Google and tying it directly into local communities! The Engage program has agencies and consultants that now have stories that tie back to their community, ones that give all the recognition to Google and the AdWords platform.

2) Google is flooding the market with the correct information and empowering agencies and consultants through education to provide the correct and effective services. In a time period where consumers distrust agencies and digital marketers (and they should) Google has decided to empower those that want to learn, want to provide value making it much harder for those that are not genuine to survive.

The Engage program has provided others, like myself with direct education and training. The information that I now have as a professional has been advanced by the support of Google, both in a distance education program and done in conjunction with Dale Carnegie trainers at Google.

I made a comment earlier that consumers distrust digital marketers and agencies and that “they should”. I stand by that statement, in fact,  I started blogging because of that very fact just a few years ago. Walk into a small business owner these days and don’t be surprised when you get a question like “what makes you different then the other 100 sales people before you” and it’s a great question, in fact if business owners and organizations had asked it sooner we wouldn’t have the distrust that the marketing industry has earned.

Google made a commitment to provide a service that they believed helps connect people on the web to solutions providers and services. That incredible tool has been defiled by digital marketing consultants and agencies. As Seth Godin has explained, marketing had it good until the illusion vanished. Out of fear and greed the economy was destroyed overnight by those that worked to game the system, be in PPC, SEO or just selling products, services and solutions that they didn’t care if it worked as long as they got paid.

Google had another great surprise for those of us in attendance, a LIVE Google Hangout with Seth Godin, “America’s Greatest Marketer as claimed by American Way Magazine. Seth’s presentation was excellent and while he did a great job sharing information with us, the Q&A was a treasure. Seth’s message is that success comes from being genuine and often takes a long time, in fact Seth admitted it took his blog three (3) years to gain traction.

A day at Google confirmed one thing, the world is full of fraud and the marketing industry has a disproportionate number of contributors. The bright note is that for those of us that take the time to genuinely try solve problems and not just generate sales or revenue, we can and will be successful. In this case, Google is genuine about wanting to connect people with what they are actually looking for, be it through organic search or paid search. Google is acting like a leader, providing the right and accurate resources to the community. The Google Engage program is just one of the resources that Google has invested in to empower the professionals that are trying to do the right thing by their clients, customers and business.

In the end, Google was impressive at every turn. Google New York had Food, Fun and Value! The information was only surpassed by their commitment and methods to deliver it! A methodology that I feel is worth any successful business or corporation pursuing.

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Professional Development in the Digital Age

The SxSW has become one of the premier conference events in world! While most Digital Agencies and Organizations have focused on the SxSW Interactive, Digital Ethos has submitted to be a part of the SxSW Edu. The SxSWEdu kicks off the SxSW series and is focused on Education, Professional Development and more. As Digital Ethos is an Awarness & Education organization we feel this was a good fit. Additionally, if the Digital Media age is lead by content, then it is arguable that the SxSW Interactive is for Distributors and the SxSWEdu is for Creators.

Professional Development in the Digital Age

The panel of professionals from Digital Ethos, lead by Basil C. Puglisi, will explore how digital media and technology have changed learning both in adults and adolescents. The panel will discuss the development of experiential learning and motivational learning as introduced by Malcom Knowles (Andragogy). The panel will explore the development of digital communications and the opportunities and threats they present in self directed learning. References will be made by the panelists experiences with Digital Ethos and their own professional development strategies.

Questions Answered

  1. What are some of the self learning opportunities created by the digital?
  2. How do you use social media to develop community learning?
  3. What are some of the threats to information as self directed education grows?

Tags

digital culture, digital communications, digital education

Meta

Event
EDU
Format
Panel Discussion
Category
Entrepreneurialism and Business
Level
Intermediate

Speakers

Vote here: http://panelpicker.sxsw.com/vote/8943

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

Great Examples of Twitter Excellence

As Twitter continues to become more a part of our lives than ever, some of the world’s largest brands have set a standard for excellence in social media management, networking, and customer service. Twitter helps you interact and in fact, encourages it. Learn from some of the world’s top brands as they manage their Twitter accounts to the full extent of the benefits available from this social network.

There are some brands that have taken excellence in service to new heights utilizing their Twitter accounts. Here are a two of them.

Impressive Twitter Branding

Many brands have created shining, impressive tools for their business interactions on Twitter.

Jet Blue

Back in December of 2011, DigitalEthos covered some of the incredible interactions that Jet Blue had shown with their impressive listening skills in relation to their customers on Twitter in our Four Important Lessons Behind Successful Brand Marketing on Twitter article.

The airline industry is one where you will find it hard to come by a ‘happy’ or positive tweet. JetBlue’s forward-thinking approach to proactive listening has proven a very effective strategy for their industry. Morgan Johnston, manager of Corporate Communications at JetBlue, shares that their philosophy is that Twitter is a great tool for talking to many, but it may be even better for listening. Morgan states that their role on Twitter is driven solely by the request of their followers.

JetBlue employees several customer service reps on their Twitter account. However, they also encourage each rep to take their own character and personalities into their interactions with customers. They encourage their reps to be realistic in their replies while trying to make the customer as comfortable and informed as possible about their travel issues while flying with JetBlue.

Stats: 1,682,110 Followers/111,142 Following

Whole Foods

At Wholefoods you can meet the expertise of Marla Erwin, the interactive Art Director at Whole Foods. Marla tweets on topics such as environmental elements to food education and more. Marla believes that hearing what consumers have to say about Whole Foods is the most important. At Whole Foods they also have Winnie Hsia behind the helm who handles many inquiries on Twitter as well as blogging on the Whole Food blog and posting those links. Both agree that Twitter has been an excellent business tool for supporting and answering consumer’s queries.

Whole Foods has a few methods for keeping their followers engaged. Tweet of the Day contest and quick and easy discounts keeps their Twitter fan base encouraged and even the fun of a marriage proposal carried out on their Twitter account endeared many who felt it was a special event to be a part of.

Whole Foods has learned a lot about how important localized information can be and has a focus on getting more local information that will be tailored to specific cities or even individual stores.

Stats: 2,940,305 Followers/556,548  Following

So what are these brands getting from their fantastic social media accounts? Well, if you think it is money, think again. Check out this very basic video that explains the benefits of utilizing tools like Twitter for their brands.

One of my favorite stories from Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) by Dave Kerpen

I was standing in line to check in at Las Vegas’ then-trendiest hotel in town, the Aria Resort & Casino, for nearly an hour. It was June 2010, and I had just arrived after a six-hour flight from New York. The last thing I wanted to do was waste an hour of my life waiting in line. Frustrated, I pulled out my BlackBerry and tweeted, “No Vegas hotel could be worth this long wait. Over an hour to check in at the Aria!”

Interestingly enough, the Aria didn’t tweet back to me, but a competitor did. I saw a tweet from the Rio Hotel & Casino just two minutes later. If you’re anything like most people with whom I’ve shared this story, you’re probably thinking, “What did the Rio tweet, ‘Come on over—we have no line.’?”

Had the Rio tweeted such a message, I would have likely felt annoyed by them, too, as if they were stalkers or some creepy characters looking to manipulate me and benefit from my bad experience. On the contrary, however, the Rio tweeted the following to me: “Sorry about the bad experience, Dave. Hope the rest of your stay in Vegas goes well.”

Guess where I ended up staying the next time I went to Las Vegas?

Branding on Twitter

There are so many vital elements for creating an impressive brand on Twitter. By now, you should have a good idea of the best steps to take by reading Digitial Ethos Twitter Series. In the end you want it to be an entire experience, it’s a strong argument that twitter in the one place to not micro target. Let your business or personal brand be visibility in all its varieties. If you come to twitter with the expectation that this is a communication tool your already a step ahead and while some would have you believe that there is one way to use it, in fact there are many ways. While it’s important to have a conversation, there is also value in the poster effect as well.

Twitter Series:

Sources:

About Basil Puglisi

@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.

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