Since custom creating relevant offers for your clients is more important than ever before, marketers are now investing their own creative energies into perfecting landing pages, campaigns and offers. However, they may still be having difficulty determining which is delivering the best and most relevant messages to their prospective or current consumers?
Adobe Test and Target
Adobe’s Test and Target is provided by Unilytics as part of their services to help optimize web site landing pages, increase campaign conversions, and supply visitors with specific content.
Automated Predictive Learning – Your visitors interest can be learned by this system instead of being predefined by business rules or market segments. Visitors and clicks are scored uniquely so that offers with focused targeting are delivered to the relevant audiences.
Segmented Targeting – Users can target content to different types or groups of visitors based on their own marketer-defined segments.
Extendable Customer Profiles – User profiles can have the customers attributes added that can help place important offline data such as credit scores, product holdings, time on file and more non-personally identifiable but valuable information in a safe and easy to retrieve location.
Automated Campaign Management – User will be able to direct site traffic in response to specific visitor behavior including variables such as product promos or email communications.
Adobe Test & Target Basics
Check out this great video that shows how to manage the very basics of Adobe’s Test & Target.
Features of Optimizely
There are many features that will make using the Optimizely Dashboard preferable.
Easy Page Editing – Visual changes can be made quickly on any text, images, layouts or elements on your page.
Automatic Goal Tracking – There will be no need to pre-set goals before beginning a marketing experiment or campaign. As long as your Java snippet is on your page you are ready to go.
Track Multiple Goals – If your funnel has multiple steps you can easily measure all of them.
Intro to Optimizely
This video is an incredible look into Optimizely for your business.
- What is Adobe Test & Target?
- Getting Started with Adobe Test & Target
- What is Optimizely?
- YC-Funded Optimizely Makes It Remarkably Easy To Run A/B Tests On Your Website
About Basil Puglisi
@BasilPuglisi is a Content Contributor and the Chairman of the Board for Digital Ethos. Basil C. Puglisi is also the Digital Marketing Manager for PMG Interactive. As the Digital Marketing Manager he provides oversight and support to Digital Campaigns, from Website Development to Search and Social Reach.