When you decide to go into online marketing, you will find that there are many ways of going about it. One of the most effective of these is through the use of email marketing. This is a form of marketing that has been around for quite some time, so most people do not think of it as particularly innovative. However, if used properly, it can become an effective and yet cheap method of getting your products known by other people and increasing your sales.
But for it to work for you, you would need to ensure that you go about such a campaign by understanding how to avoid pitfalls. This is because it is very easy for most people to misconstrue your marketing as spam, which means that you may end up having your domain blacklisted as a spam site. To avoid this, you would need to consider the following:
Be careful about how you generate your mailing list
How you come up with addresses for your mailing list is one of the most difficult parts of doing online marketing through email. The reason for this is that getting prime emails is something that needs people to willingly submit their addresses to your organization, something that most of them may not be willing to do.
That said, however, you should make sure that how you get such addresses is as transparent as possible. For instance, when you are using a signup form to do this, you need to give the users an option to decline having emails sent to their addresses, so that they are not forced to accept them.
Make it easy for your users to opt out
Another way to avoid having your email marketing process to be marked as spam is by making sure that you give your users an easy way to opt out of the mailing list. For instance, you can add a link at the bottom of each email to make it much easier for them to simply click it to avoid receiving any more promotional emails. If you do not provide such a link or make the process of opting out to be overly complicated, they are simply going to mark your domain as spam, since this is much easier to do.
Be careful about the wording of your emails
When you are doing online marketing through email, you also need to pay attention to how your emails are worded. These days, most email programs can read the content of such emails, and then try to figure out the probability of them being spam. If you use words or phrases that are associated with spam, they are going to automatically be marked as such, which means that your readers may not get to read them in the first place. Some of the mistakes that you may make include the use of too many exclamation marks or frequent use of words such as “free”, “amazing” and “offer”, most of which are considered to be the hallmarks of spam.
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