Oddly named after an engineer, not the animal, the Google Panda update sent writers, article submission sites, and content companies into an unpleasant flurry of activity. Old sites that were once
considered to have the industry’s stiffest guidelines came crashing down, while others, who most would think should fail the Panda test, curiously flourished.
Although Panda has certainly been the bane of many existing content curators’ existence in 2011, it has also been very pleasing for those who seek the highly quality, most relevant content to their search engine queries.
Gone from Google’s first pages are those excessively annoying mass submission article spinning sites that made it to the top through sheer SEO diddling alone. Replacing them are many of the ‘little guys’ who have long provided quality content, but perhaps lacked the deep pockets or time-investment, required to reach those great heights.
Pleasing the Panda
For many writers, pleasing Google Panda algorithm requires nothing more than, well, writing. For others who may have been forced to replace knowledge with fluff, it may be a bit tougher. As long as your content can favorably answer the following questions, you should pass the Panda test.
- Is the content written by an expert with expert language, or by an enthusiast that has provided fair opinion with credible sites?
- Is the site you are placing the content on recognized as an authority on the topic?
- Are there any errors in spelling, facts, or grammar?
- Would you trust the information you provided?
- Does the content provide, and indicate in its title, whether it is a short excerpt, or a comprehensive discourse on the topic at hand?
- Is there any quality control on the posting site?
- Does the article fairly share both sides of an issue?
- Does the content provide an easy-to-understand and insightful analysis, or any unique information beyond the most obvious?
- Does the content provide original content and information, genuine reporting, in-depth research results, or a unique analysis of the topic?
- Does the site you are posting to provide topics and information relevant to site search queries, or does it lean more towards advertising and SEO for that particular site?
- Does the page have noticeable ranking and value over other similar pages in search results?
- If mentioned by name, would you recognize the site as an authoritative source?
- Is the article long enough to provide substantial specifics on the topic?
- Does the site have excessive ads or unpleasant colors, themes, or framing?
- Would you expect that this article could be seen in other places such as a book, encyclopedia, or even a magazine in print?
If you regularly post your content to submission sites, you can best protect your own investment by keeping the above questions in mind when you are proofing your article. However, posting content to any site outside of your own private one will always hold some risk regardless of the quality of the site, and the content you post to it. Never be afraid to pull your investment down from sites, and be proactive before posting by knowing whether removal is even an option. The absolute best way to protect your online content is to be aware of changing marketing and algorithm trends.
About Joy Lynskey
Full-Time Freelance Writer and Content Manager for Puglisi Consulting Group, Joy Lynskey specializes in Technology, SEM, SMM, and other elements of Digital Marketing.