Why You Need a Mobile Website
Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet. Why do you need a mobile website? According to recent studies, the majority of users searching for a local business from a smartphone are [...]
Why You Need a Mobile Website
Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet. Why do you need a mobile website? According to recent studies, the majority of users searching for a local business from a smartphone are [...]
Ekaterina Walter, Nathan Latka and more checkin with Basil Puglisi @SxSW [Video]
Ekaterina Walter of Intel and author “Think Like Zuck” Nathan Latka of Heyo Who are you? Why are you here at SxSW?
Why You Need a Mobile Website
Mobile is everywhere. According to Google, more than half of Americans currently own a smartphone, and estimates show that by 2015 there will be more smartphones than PCs surfing the internet. Why do you need a mobile website? According to recent studies, the majority of users searching for a local business from a smartphone are [...]
by the Digital Ethos Authors
Global social media leader at Ford @scottmonty
Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. This episode of Marketing Made Simple TV is fun, engaging and features awesome quality. Hope you like it. Please let us know what you … [Read More...]
What the #? Hashtags are Coming to Facebook
In every class and presentation I do, I always tell people to keep Twitter and Facebook separate. They use two different languages. Facebook is all about “natural language”. We post the way we speak. We use full sentences, and have posts that can go on for paragraphs. Twitter is the … [Read More...]
Contagious – Why do some things go viral? with @j1berger
In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn: Why most word of mouth takes place off-line. Going viral is not … [Read More...]
The FTC Guidelines are getting a little crazy, here is why
The FTC Act’s prohibition on “unfair or deceptive acts or practices” broadly covers advertising claims, marketing and promotional … [Read More...]
Facebook and the Sponsored Page
Over the last 11 days, I have been experimenting with Facebook’s advertising engine with the sole goal of increasing “likes” on two different … [Read More...]
How the World Has Changed – @guykawasaki
In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author … [Read More...]
Steps to become a successful and powerful LinkedIn user – Part I
Looking for a magic formula to be more successful on LinkedIn? The fact is you need to create your own strategy for success on LinkedIn. The magic … [Read More...]
Pinterest Analytics – Pinning Grows Up
Back in November, 2012, Pinterest began shifting from a purely personal social network whose goal was to connect everyone in the world through the … [Read More...]
Minimize Technology Mistakes (save a fortune!) Nelly Yusupova
In this show just for software entrepreneurs, Nelly Yusupova @digitalwoman, CTO of Webgrrls and Founder of DigitalWoman.com share tips for leaders of … [Read More...]
Ekaterina Walter, Nathan Latka and more checkin with Basil Puglisi @SxSW [Video]
Ekaterina Walter of Intel and author "Think Like Zuck" Nathan Latka of Heyo Who are you? Why are you here at SxSW? … [Read More...]
Facebook’s New News Feed – What it Means for You
I’ve been writing this blog for Digital Ethos for almost 2 years, and it seems that I’ve written about changes to Facebook at least once every few … [Read More...]
Basil Puglisi appointed to Social Media Club International Board of Directors at SxSW
Basil Puglisi, Center Moriches, Long Island resident, has been appointed to Social Media Club International’s Board of Directors. The group, … [Read More...]
“Keys to Human Centric Leadership” – @tedcoine
Show Description In this show, management expert Ted Coine of SwitchandShift.com shares tips on how to use human-centric leadership ideas in his … [Read More...]
Social Nеtwοrkіng Tipѕ For Sucсessful Business Mаrketing
Finding new and different techniques to promote your соmpany can be difficult. Fortunately, there are sосial media practices that offer great ways … [Read More...]
by Guest Writers
Confessions of a Social Media Girl: Why Image based Social Media Marketing might be the Best Sales Tool
Facebook’s recent change to a more image based newsfeed has got me thinking that perhaps Pinterest may have had the right idea all along. While Facebook is just moving away from highlighting more text based news, Pinterest has been able to capitalize on capturing their audience from the start, and has the viral growth to [...]
The Rise of the Experience Economy with Jenn Hyman and Aileen Lee
Our parents and grandparents lived in a world where you got married, bought a house, had kids, and transitioned through life stages in a particular order. Today, we are waiting until later in life to get married and have kids. We are no longer concerned about the accumulation of material possessions; rather, we crave memorable [...]
Why Learn InDesign?
Adobe InDesign – The Gathering Place for the Adobe Family The amount of products with the word Adobe on them may confuse the uninitiated. But, with Adobe InDesign, the explanation is simple. It’s the one that binds them all together, literally. It merges the capabilities of word processors, image editors and web publishers, allowing the [...]
What I’ve Learned at SXSW..So Far
Being a stereotypical type A personality, I approached SXSW with structure and organization. A month before the conference … [Read More...]
4 Tips For Better Online Tutorials
Anyone can search the internet to find out how to do almost anything. The internet has become a vast and comprehensive … [Read More...]
Getting The Most Mileage From Your Exhibition Presence
Exhibiting at relevant consumer or trade shows can be an effective way to reach out to your target customer. By extending the … [Read More...]
Why I want to attend the #SMWsmac on Feb 19th for #SMWnyc
I teach career development at a “nontraditional” college where my average student is in his/her late 30s/early 40s and I … [Read More...]
4 Must-Visit Events with Social Media
From old favorites like Reddit, to relatively new faces like Instagram, social media has become a huge part of the way that … [Read More...]
Best Apps To Install On New Blackberry
Today the Internet is full of reviews, news and app lists developed for Apple iOS or Google Android. New Windows 8 gadgets … [Read More...]
Natural Disaster Preparation in Your Pocket
Most of us are familiar with how convenient apps can make our lives these days. Do you need to map out your daily caloric … [Read More...]
Making the Social Connection an Emotional Connection
Marketers know that the best way to reach their audience is to drive an emotional connection between the brand and the end … [Read More...]
Writing Smart – How To Write For The Robots In A Post-Panda And Penguin World
Back in the day when everyone was keyword stuffing we talked about writing for Google, and how many people would opt to do … [Read More...]
Simple Shopping Carts For Small Businesses
With a world of potential customers scouring the internet to purchase goods, introducing a fully functional e-commerce site … [Read More...]
Well I Never, Five Tech Developments We Didn’t See Coming
The world of modern technology moves so very quickly. It is difficult to keep abreast from week to week as scientists, … [Read More...]
Social Marketing With Photos
They say a picture is worth a thousand words—a concept advertisers and marketers have practiced for years. As marketers … [Read More...]
